Latest publications

ChatGPT Ads have arrived in Spain with low competition and still-affordable CPCs. Find out how it works, what it is and how to launch your first campaign.

The three ways to structure a website for a manufacturer selling to multiple sectors, including the criteria for choosing yours and avoiding cannibalisation.

High traffic, few forms. The three points where your B2B lead generation breaks down and what to do about each one.

In industrial B2B, orders are decided online and finalised over the phone. What should you track when your e-commerce platform doesn’t record the sale it has generated?

Two real-world B2B industrial lead generation case studies using Google Ads and LinkedIn Ads. Why role-based targeting and addressing specific pain points drive conversions.

We’ll walk you through the process of building a multilingual website for a manufacturer that sells through distributors.

Stop treating your catalog like a file. We explain how to make your industrial digital catalog sell more on Google and AI.

Your industrial catalog keeps growing, and your handcrafted website can't keep up. We'll explain why component-based architecture allows your website to scale with your catalog.

An international B2B website isn't measured by its design, but by the meetings it generates. What makes it a sales system, from a consultant's perspective.

Redesign your website without losing SEO rankings from day one. A practical guide for manufacturers with multiple markets.

B2B paid campaign strategy to capture quality leads. Optimize for the lead that converts, not the click.

How PIM, CPQ, and ERP fit together for industrial quoting to work: which layer governs each piece of data and why the order matters.

Umbraco 18 reduces IT dependency, improves PIM and ERP integrations, and lowers maintenance costs. What's new and for whom is migration worthwhile.

HubSpot as the backbone of AGM Abogados: Marketing Hub, Sales Hub and automations connecting lead capture and sales closing.

Your plant is a benchmark for industrial efficiency, but your marketing continues to work with Excels and PDFs. The paradox of the Spanish industrial sector and how to solve it.

We'll tell you how semantic SEO matters more than ever in the age of AI. Find out what you need to consider to improve your digital visibility.

In this article, we review the criteria that should be evaluated before deciding on a PIM and what type of solutions usually best fit each scenario.

Astro 6 incorporates improvements that impact speed, security and content management in business web projects. We analyze what changes and why it matters.

Wordpress Studio isn't just a tool for developers: it reflects a change in how WordPress wants to position itself within the full web development cycle.

We'll tell you how to integrate the digital systems of a B2B company so that data flows without friction, processes are efficient and teams maintain control.

The most common reasons why B2B companies don't generate leads on a consistent basis and what to review to correct them.

Learn what a B2B product catalog should include to facilitate digital shopping.

We'll tell you what makes B2B industrial SEO different and how to propose a strategy that connects organic visibility with business

A comparative guide between Shopify and commercietools for B2B eCommerce, depending on your objectives, complexity and integrations.

Explore the best CMS in 2026 with our comprehensive comparison guide. Compare features, advantages and disadvantages to choose the best option for your company.

How to generate real opportunities, improve lead quality, and align paid advertising with sales and business goals using B2B PPC strategies.

Learn about the digital trends in the industrial sector in 2026 and the tools for managing products, content and sales in a B2B environment.

5 key trends that are already impacting eCommerce and how to apply them to grow with profitability.

Learn how UX/UI designers are transforming the digital experience, from AI to minimalist and inclusive design, promising a design revolution in 2026.

How data analysis is redefining digital marketing strategies, as well as the relationship between brands and consumers. Automating processes and personalizing experiences. We explain the latest trends in 2026.

Learn about the top 5 generative AI marketing trends for 2026 and get ready for the new year.

We'll tell you which B2B email marketing trends will dominate the market in 2026 and how to apply them to maximize your results.

Why lead scoring with generative AI and RAG is making a difference at HubSpot.

What is a modern eCommerce, how to know if your platform has been left behind and what steps to take to update it.

What is Webflow, its advantages and limitations, and how to know if it is the right CMS for your company according to your objectives.

Learn how your company can appear in the answers generated by artificial intelligence.

Learn about what's new in WordPress in 2025 and how they affect your business's digital strategy.

We'll tell you how artificial intelligence helps you make better UX decisions, optimize processes and improve the user experience.

A well-managed PIM can boost innovation, connect departments and turn information into value for your company.

Learn what a CPQ (Configure, Price, Quote) is, how it works and why it's key to optimizing digital budget management in B2B and industrial companies.

Practical guide on what to consider before launching a self-service B2B portal.

All about Agentic Commerce and how to apply it to your B2B business: AI agents who negotiate, compare and manage orders.

Google Ads for B2B focused on results: how to generate qualified leads, optimize investment and convert clicks into business opportunities.

Learn how a PIM helps quality managers ensure accurate, consistent and traceable information.

What the llms.txt file is, how it works, and how it can help you control how AI models access your website's content.

Common errors on your website that cause the loss of leads and how to correct them to increase conversion and attract more customers.

Detect overlaps in your B2B technology stack and learn how to avoid them to gain efficiency, control and scalability in your company.

Take advantage of summer to stand out from the competition, reactivate dormant leads and prepare for a Q4 with a solid pipeline.

If you manufacture, import, distribute or prescribe construction materials, the Digital Product Passport will be mandatory in 2026. We'll tell you what it requires and how to prepare.

Practical guide for planning, promoting and optimizing B2B webinars that generate qualified leads: steps, examples and keys to converting interest into sales.

We'll show you how to adapt your technical and content SEO strategy to AI assistants like ChatGPT with 7 practical and effective tips.

We'll tell you why Umbraco 13 is the most prepared version to face today's digital challenges and what you lose if you continue with previous versions.

Discover how a PIM system centralizes product management and drives the success of your omnichannel business strategy.

We'll tell you how to prepare for the Digital Product Passport (DPP) and when it will be mandatory in your industry.

8 professional strategies to improve the open rate in email marketing, reduce the unsubscribe rate and capture B2B leads through inbound marketing.

What is a customer data platform (CDP), what benefits does it bring to an eCommerce and how to apply it to grow with connected data.

Five B2B inbound marketing strategies to stand out in saturated markets, attract qualified leads and generate sustainable growth.

Optimize your website with solid technical SEO: improve your positioning in Google, speed up your site and increase your conversions.

Learn what SXO is and how combining SEO and UX can help you attract traffic and improve conversions on your website.

Learn how to use Smart Bidding in Google Ads to optimize your campaigns, automate decisions, and improve performance with real-time data.

Learn how a heatmap on your website helps you understand user behavior and optimize each click to increase your conversions.

Get to know in detail the digital marketing trends that will mark 2025, from AI to voice search and to influencer marketing.

We'll tell you everything you need to know about the Digital Product Passport (DPP) in 2026: affected sectors, key dates, technical requirements and how to prepare.

PIM and PXM work together to manage and optimize product information. Learn about their differences, how they complement each other, and their impact on the customer experience.

Managing product information is more than a need. Learn about the new modern PIM and its impact on optimizing product management.

Improve your site's performance with these 5 key strategies to optimize loading speed. Reduce waiting times, improve the user experience and increase your search engine rankings.

We address cognitive load, the types that impact UX, and how to optimize a website so that navigation is smooth, intuitive and unimpeded.

Discover how good web design can increase your conversions. Learn to optimize the user experience, avoid common mistakes and apply effective strategies to convert more visitors into customers.

Learn how PIM software helps companies differentiate their products, ensure consistent information across channels, and improve the customer experience.

Discover how a PIM can enhance your digital marketing strategy and increase the visibility of your products.

Explore the importance of the Hreflang tag for international SEO and boost your search engine results.

Understand how Advantage+ Campaigns work to optimize advertising strategies with automation and real-time adjustments, maximizing results.

We'll explain what the crawl budget is, why it's crucial to your SEO strategy, and how you can optimize it to maximize your website's search engine performance.

Learn the keys to optimizing your Google Ads campaigns and improving your conversions.

We teach you the differences between a marketplace and an eCommerce, from the business model to the user experience so you can choose the one that best suits your B2B or B2C digital business.

What are orphan pages, how to detect and correct them to optimize the visibility and authority of your website

We'll tell you how a Customer Data Platform (CDP) can help you organize your data. Learn the differences between classic and composable CDP to choose the ideal solution for your company.

We tell you how each department of your company can contribute to improving the conversion rate of your eCommerce with practical and collaborative strategies.

Learn the key differences between local SEO and international SEO, their similarities, and how each strategy can boost your business growth.

Learn about the key role of wireframes in UX/UI: initial sketches that align teams, optimize design and improve the user experience

An effective dashboard is key to making informed decisions in your business. At Novicell, we have identified the 10 most common mistakes when it comes to having a dashboard, along with their solutions to make it reliable and useful.

Builder.io's integration with Magento 2 offers more flexible headless content management, optimized for speed and with full control over visual design, without relying on developers.

Seasonal marketing becomes a key tool for companies seeking to maximize their results throughout the year. This approach seeks to take advantage of specific events and dates, creating campaigns that attract both new and existing customers.

We explain how AI in PPC can help you automate processes, optimize your ads and improve the performance of your campaigns, overcoming the challenges of their implementation.

Composable architecture has transformed the design and management of digital platforms. With AI APIs, organizations create modular, scalable, and customizable solutions.

Changes in a website can turn into a complete web migration: We teach you how to avoid common errors and keep your site optimized.

In eCommerce, intelligent search is vital to capture customer attention. Companies must provide intuitive search experiences that meet the expectations of digital consumers.

Today's marketing goes beyond attracting customers. It's about cultivating lasting relationships with them. In this new paradigm, leads are looking for an authentic connection with brands, not just a product or service.

We'll tell you about the benefits offered by headless ecommerce platforms

How a PIM and a DAM help you to increase the functionality of your CMS

Get the most out of your Black Friday campaign this year by planning ahead

Learn what the robots.txt file is, how to create it, and why it's important for SEO. Learn more here and improve the performance of your website. Read the article!

SaaS vs On-Premise, discover which is the best option for your company, considering factors such as efficiency, scalability and cost.

Learn to connect with Millennials and Gen Z in B2B sales and discover key strategies to adapt to the unique expectations of these generations and remain competitive.

Everything you need to know about the new Core Web Vital metric to keep your website well positioned.

If you have questions about how to design your website, if with an infinite scroll and with traditional pagination, we can help you make the decision by explaining these two approaches that transform web browsing and affect user interaction.

Discover how a PIM system can revolutionize your eCommerce, improving customer experience and customer satisfaction.

Discover how Umbraco 14 reinvents itself with a renewed user interface and a focus on flexibility, while maintaining its essence as an adaptable and robust CMS.

GA4 is the most important update to Analytics in the last decade, so we explain all the new features it incorporates.

Discover how SEO in voice searches transforms mobile interaction, optimizing your online presence in a constantly evolving digital world.