Digital Marketing Services for B2B
We attract, convert and measure B2B buyers. Choose a service or start with strategy.
Digital marketing services for B2B companies
We are the marketing team for manufacturers, distributors and B2B service companies. We cover the whole funnel: attract, convert and measure.
Six services to cover the whole funnel
SEO
Show up on Google when your buyer searches for what you make, in Spain and in every country where you sell, with SEO strategies.
SEM-PPC
SEM-PPC campaigns on Google Ads and LinkedIn Ads, measured in leads, not clicks.
Inbound Marketing
Attract, nurture and qualify leads in HubSpot until they are ready for sales.
UX/UI
Design of clear, accessible B2B websites that technical buyers understand at first glance.
B2B industrial marketing
The marketing plan for manufacturers and distributors: which channel, in what order and with what budget.
SEO and SEM specialities
International SEO: Rank your website in every country and language where you sell.
Local SEO: Your plant or branch on Google Maps and in local searches.
Technical SEO: Crawling, indexing and speed for websites with large catalogues.
International SEM: Paid campaigns in several countries, with a budget per market.
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Our clients
Viviane Gelpí Wenger
Marketing and Communications Director at AGM Abogados
What we do differently in B2B marketing
Marketing and development in the same team
The developers who work on your website work with your SEO and UX team.
At DEACERO we redesigned with both teams coordinated, and ran A/B tests.
Campaigns and SEO in several countries at once
We plan and measure by market, with the budget split by country.
With Renolit Alkorplan we generated over 2,000 leads in 5 countries.
We measure in leads, not visits
We connect analytics with your CRM to see which channel brings the contact that sales closes.
At BAXI, 110% more leads in one year.
First, what to do
and in what order
If you are not sure which channel will bring you customers, start with strategy. We analyse your market and your funnel, and tell you what to do first and why.
A marketing team that speaks your technical buyer's language.
"Almost every industrial company that comes to us has already tried things: some SEO, a few campaigns, a PDF catalogue. The problem is not that they were badly done. They were disconnected, and a different person ran each one. A plan is not about doing more things. It is about deciding which ones to implement first."
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Our clients
B2B Digital Marketing Services FAQs
Frequently asked questions about marketing services and strategies for industrial and B2B companies.
What digital marketing services does a B2B company need?
Novicell is the digital marketing agency for B2B manufacturers, distributors, and service companies. We don't sell individual channels; we organize services by funnel stages, because industrial buyers take months to decide and go through every one of them.
Phase 1. Getting found
- Agency SEO: we rank your website on Google and AI search engines (AEO/GEO) when your buyer searches for what you manufacture. Specializing in international SEO, technical SEO, and local SEO.
- Agency SEM and PPC: Google Ads and LinkedIn Ads campaigns that generate leads from the very first week, including across multiple countries.
Phase 2. Getting understood and contacted
- Design UX/UI: clear and accessible B2B websites, designed with the technical buyer in mind.
- Agency CRO: testing and data to ensure the same number of visits results in more leads.
Phase 3. Closing the sale
- Inbound marketing and CRM: we nurture and qualify leads in HubSpot until they are sales-ready.
What connects the three phases
- B2B industrial marketing: the plan that determines which service comes first and with what budget.
SEO or SEM: what does Novicell recommend for a B2B company?
Both, at different times.
SEM brings in leads from the very first week, but they stop as soon as you turn off the campaign.
SEO takes months to get going, but it then lowers the cost per lead.
With long sales cycles, we use SEM to identify which searches convert and SEO to rank for them. At BAXI, SEO and analytics increased leads by 110% in one year.
How much do Novicell's digital marketing services cost?
It depends on three things: which services you need, how many markets you operate in, and whether you are looking for a one-off project or an ongoing team.
Auditing your SEO is not the same as managing campaigns across several countries all year round. That is why we prepare each proposal after an initial conversation about your goals, your starting point, and your team.
Does Novicell work with my marketing team or replace it?
We don't replace it: we work alongside it.
Novicell is a partner that adapts to every business. Sometimes we add specialists to your team for specific moments; other times, we manage an entire area or the complete plan.
We typically work hand-in-hand with marketing, sales, and IT, as we did with Brother when defining their KPIs.
That is why clients like Turismo de Tenerife describe us as an extension of their own departments.
Does Novicell handle SEO and campaigns in other countries?
Yes. Novicell manages SEO and paid campaigns across multiple countries and languages simultaneously, treating each market individually.
This means we research what buyers are searching for in each country, adapt the website with hreflang and language-specific content, and allocate campaign budgets by market.
We also measure results on a country-by-country basis. We did this with Renolit Alkorplan, generating over 2,000 leads from campaigns in 5 countries, and with SMC, achieving a 20% increase in positioning across 14 European markets. You can find the details under international SEO and international SEM.