Web and CMS development agency in Barcelona

We develop websites for manufacturers and distributors with technical catalogs and multi-language support. We work with the content management system that best fits your needs: Umbraco, Sitecore, WordPress, Drupal, or Webflow.

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The benefits of having a CMS

  • Publish without opening a ticket. In Sector Alarm we built reusable components in Umbraco, and marketing started updating their own pages across all countries without needing development.
  • Open up new languages and markets without rebuilding the website. Dol-Sensors launched in six languages, with a distributor locator, in nine weeks.
  • The website is no longer a commercial bottleneck. CertifiedFirst doubled its revenue via online leads, with 300% more leads in six months.

    • How to know if you need a new CMS

    Publishing depends on development. Changing text or uploading a product sheet goes into the sprint queue and takes weeks.
    Your website can't handle your catalog. Every new product family requires manual template creation.
    Each language is handled independently. Subsidiaries publish on their own, and the same reference is described differently in each market.
    Your systems aren't talking to each other. The ERP has the price, the PIM has the product specs, and the website has an outdated copy of both.
    OUR PROCESS at novicell

    Your CMS project, step by step

    01

    Understanding your business

    We start with your business, not the technology. We audit what you already have: pages, languages, templates, and who maintains each one. We talk to the people who publish, the people who sell, and the people who maintain the system, because each group faces different challenges and only together do they provide the full picture. From there, we create a list of actual requirements, which is almost always shorter than it first appeared. The platform is chosen at the end, not the beginning.
    Deliverable: content inventory and prioritized requirements, with a clear verdict on whether to migrate or stay where you are.
    02

    Selection and implementation

    We compare platforms based on your specific needs, not just what’s trending. As partners for Umbraco, Sitecore, Storyblok, and Webflow, we know exactly what each platform promises and where the pain points lie in real-world projects. We set up your chosen platform with your templates and permissions, and connect your ERP and PIM via API so that every piece of data lives in one single source of truth. If you're migrating from an existing site, we handle all redirects and technical SEO before launch.
    Deliverable: CMS in production, with content migrated, redirects applied, and integrations fully functional.
    03

    Your new website, without the IT bottleneck

    We design and build your website with UX/UI best practices from the very first sketch, so your team can publish content without needing to open a development ticket. Technical SEO is baked into the wireframes, not added as an afterthought: architecture, speed, structured data, and content optimized for both Google and AI-powered search engines. This ensures your site is ready to rank from day one, rather than needing fixes later.
    Deliverable: your website. Published, measurable, and editable by your team.
    Design and development of the corporate website of the CMS Umbraco
    Real case
    Umbraco

    Design and development of the corporate website of the CMS Umbraco

    With more than 400,000 active sites worldwide, Umbraco is one of the 5 most popular CMS. The platform provider is also among the 10 best open source tools and has more than 200,000 active developers in its community.

    View full case study

    Meet our partners

    Umbraco

    Open-source .NET CMS for industrial companies on Microsoft infrastructure that want a website integrated with their ERP, PIM or CRM without changing stack.

    Webflow CMS

    Visual CMS for B2B companies that launch and update their corporate website without relying on a development team. Editorial autonomy for industrial SMEs.

    Sitecore

    Enterprise DXP for large multinational industrial companies that need buyer-segment personalization and digital experience management at scale.

    Hubspot CMS Hub

    CRM-integrated CMS for B2B marketing teams that align the corporate website with the sales pipeline and automate lead capture and nurturing.

    Storyblok CMS

    Headless CMS with visual editor for multi-country B2B companies that publish localized content across markets without relying on the development team.

    WordPress

    CMS for industrial SMEs that need a corporate website with a technical blog, product catalog and lead capture forms, with editorial autonomy.

    Drupal

    Open-source enterprise CMS for large industrial organizations and regulated entities: multi-language content, granular permissions and compliance.

    Contentful CMS

    Headless CMS for multi-country B2B companies that manage technical content and distribute it to web, app and distributor portals from one source.

    Contentstack

    Enterprise headless CMS for industrial companies managing technical content at scale: distributor portals and multi-language documentation.

    Hygraph CMS

    Headless CMS with Content Federation for B2B companies with in-house developers that unify product data, pricing and editorial content in one API.

    Which content management system to choose for your needs

    ‍

    CMS
    Ideal for
    It stands out for
    Umbraco

    Manufacturers with an in-house .NET team that want the website inside their Microsoft stack

    Open source core on .NET, with no per-site licence

    Sitecore

    Corporations with several brands and subsidiaries that personalise by market

    Personalisation and customer data built into the CMS itself

    WordPress

    Marketing teams that publish daily and want full autonomy

    The largest extension ecosystem, and profiles that are easy to hire

    Drupal

    Sites with many languages, roles and approval workflows

    Permissions and multilingual support in the core, with no extensions

    Webflow CMS

    Corporate sites where marketing wants to change the design without going through IT

    Visual editing of the design, not just the content

    Storyblok CMS

    Companies publishing the same content on web, app and customer portal

    Headless with a visual editor, rare in its category

    B2B WEB DEVELOPMENT Testimonials

    Our clients

    Mathias Lundquist
    "Our collaboration with Novicell began in 2019 in the Sitecore space and has since solidified into a strategic partnership. Beyond technological development, the Novicell team supports us with a clear vision for business and communication, providing sound judgment, continuous learning, and a consistently proactive attitude.

    Eva Bielsa

    Digital & CRM Manager at BAXI

    Why a CMS matters to every department

    Here is how the day-to-day changes for each team when the content management system fits your needs:

    Sales

    Sales reps show the current product sheet with the price from the system, not the PDF they downloaded back in March.

    IT/Technology

    Stop being the bottleneck for every text change. ERP and PIM integrations run via API, and maintenance doesn't rely on loose plugins.

    Piezas de rompecabezas rosas, lápiz, tijeras, pinceles, lata de pintura y escalera, con cartel que dice TEAM.

    Marketing

    Publish a campaign or a product sheet on the same day, without opening a ticket, and it goes live in all active languages simultaneously.

    Product

    Describe it once and publish it everywhere. It’s the same principle as your PIM, which is why the two systems complement each other instead of competing.

    Marcelo Pastorino
    Marcelo Pastorino
    Head of Engineering

    The CMS is the final decision, not the first

    Choose a CMS for the company you'll be tomorrow, not just the one you are today: more languages, a larger catalog, more channels. Tell us where you want to go, and we'll tell you which platform grows with you and which one will force you to start from scratch in three years.

    Alex Domínguez Blanco, Programmer
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    Diego Esteban Moreno, Programmer
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    Carlos Paredes, Full-stack Developer
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    Carlos Alberto Piana, UI/UX Designer
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    Let's review your current website

    CMS FAQs

    Frequently asked questions about our CMS solution.

    CONTACT
    What is a CMS or content management system?
    Flecha abajo
    A CMS (Content Management System) is a tool that allows you to create, manage, and publish digital content efficiently, without the need for advanced programming skills.
    Can I connect my CMS to a PIM or an eCommerce platform?
    Flecha abajo
    Yes, and it is common in industrial B2B projects. The CMS manages editorial content (pages, blog, resources, case studies), the PIM provides technical and commercial product information, and the eCommerce or B2B portal handles the transaction. API integration allows each system to do what it does best without duplicating data.
    Who needs a content management system?
    Flecha abajo
    Companies that publish and update digital content regularly, especially manufacturers, distributors, and industrial firms with multilingual corporate websites, extensive technical catalogs, or networks of subsidiaries. A modern CMS allows marketing teams to publish product sheets, case studies, and industry-specific content without relying on the development team.
    Which CMS platforms do we work with?
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    We work with leading content management platforms such as Umbraco, WordPress, Storyblok, HubSpot CMS, Sitecore, Contentstack, Drupal, Builder.io, Contentful, Webflow, and Hygraph, adapting to the specific needs of each client.
    How long does it take to implement a CMS?
    Flecha abajo
    Implementation time depends on project complexity, but on average, it can take between 2 and 6 months from initial analysis to launch. For custom web development involving ERP or PIM integrations, expect to be at the higher end of that range. Dol-Sensors went live in nine weeks with six languages.
    When is the best time to implement a CMS?
    Flecha abajo
    The best time is when your current systems no longer meet your needs, you are facing scalability issues, or you are looking to optimize your content management processes.
    What is a headless CMS and when do I need one?
    Flecha abajo
    A headless CMS separates content management (the back end) from visual presentation (the front end), connecting them via API. It is the foundation of a composable architecture and is especially useful for companies that need to publish the same content across multiple channels—such as websites, apps, customer portals, and marketplaces—or want to evolve their tech stack without a full replatforming.
    What is Novicell's experience with CMS implementation?
    Flecha abajo
    Novicell has an extensive track record as a web development agency, implementing a wide range of CMS platforms, from custom-built solutions to standard and headless platforms. We built the corporate website for Umbraco, one of the world's top five most-used CMS platforms. We currently work with a variety of modern CMS solutions, tailored to the needs of multiple industries and business models.