IT and Technology Consulting for B2B Companies

We are Novicell's IT and technology consultancy. We select, implement and connect to your ERP the platforms you sell with: website, PIM, DAM, CPQ and eCommerce. When none of them fits, we build custom software.

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We select, implement and connect the technology you sell with

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We are the IT and technology consultancy for B2B manufacturers and distributors. We work with your IT team to select, implement and connect your website, PIM, DAM, CPQ and eCommerce with your ERP.

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Novicell IT solutions

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B2B web development

We develop corporate websites and digital catalogues on a CMS your team runs without depending on anyone.

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PIM digital catalogue

We centralise all your product information in one place and keep it up to date on your website, catalogue and distribution channels.

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Industrial eCommerce

We design, develop and maintain your B2B eCommerce connected to your ERP, with customer-specific prices and catalogues.

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DAM, digital asset management

We centralise images, technical sheets and videos in one place with a DAM, so your team always works with the right version.

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Composable technologies (MACH)

We use composable technologies (microservices, API, cloud and headless) so you can change one piece of your platform without touching the rest.

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CPQ solution

We automate the configuration of complex products and the creation of quotes with a CPQ, applying your pricing rules in minutes.

Our content management (CMS) partners

B2B self-service eCommerce integrated with Microsoft Dynamics to streamline purchases and quote requests.
Case study

B2B self-service eCommerce integrated with Microsoft Dynamics to streamline purchases and quote requests.

Results

  • Launch of eCommerce and customer adoption
  • Improved efficiency in order management on the platform.
  • Freeing up time for the sales team
  • Continuous evolution of the platform together with Klinger.
Successful digital transformation thanks to a PIM system
Case study
European House of Beds

Successful digital transformation thanks to a PIM system

Results

  • Time savings: An impressive 97% savings in the time needed to create new product lines, significantly improving operational efficiency.
  • Operational Efficiency: More than 4 million components are efficiently managed in the PIM system, improving inventory management and other internal processes.
  • Customer Self-Service: B2B eCommerce empowered customers to set up and place orders autonomously, reducing dependence on customer service.
  • Fast onboarding: The time needed to register a new customer was reduced to a single step, speeding up onboarding and improving the customer experience.
  • Competitive Advantage: Digital transformation became a Competitive Advantage, positioning the European House of Beds.

“Our new digital configuration changes everything for us. We have a new, digitalized business: European House of Beds 2.0. Digital configuration is a competitive advantage for us.” - Mathias Lundquist, Head of Digital Transformation.

This success demonstrates how the implementation of a PIM solution together with a comprehensive digital strategy can catalyse a complete and sustainable transformation in the era of business digitalisation.

work with Novicell

What we do differently in IT consulting

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Partners of what we implement

We are partners of the platforms we recommend, from Sitecore to Commercetools, and members of the MACH Alliance since its beginnings.

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The platform is chosen last

First we organise the product data and the process. Then we choose the software. The other way round, the mess just moves to a more expensive system.

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Integrated with your ERP from the start

We connect your website, PIM and eCommerce with your ERP. At Skechers, Shopify Plus integrated with ERP and PIM increased conversion by 30%.

The change you keep

putting off

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You know you need to change your technology, but stopping sales, losing data or choosing the wrong platform is a scary thought. Our job is to take that risk away: we choose with you, migrate in stages and connect the new with what already works.

Marcelo Pastorino
Marcelo Pastorino
Head of Engineering

A technology team that connects what you already have with what's coming.

“Almost no industrial company starts from scratch. It has an ERP, a catalogue in Excel, a website that half works. Our job is not to replace everything, it is to connect it. We choose the platform last and build it so it adapts to whatever technology comes next.”

What do they say

Our clients

IT Consulting FAQs

Frequently asked questions about IT and technology consulting for B2B companies.

What IT consulting services does Novicell offer?
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Novicell is the IT and technology consultancy for B2B manufacturers and distributors. We select, implement, and connect the platforms you use to manage your products and sales with your ERP. We organize them based on the operational challenges they solve for you.

Your product

  • PIM digital catalog: product information management in one place, ready for your website, catalog, and distributors.
  • DAM, digital asset management: images, technical specifications, and videos organized, with a single source of truth for each.

Your sales

  • Industrial eCommerce: development of B2B stores connected to your ERP, with customer-specific pricing and catalogs.
  • CPQ solution: a product configurator that generates quotes in minutes using your pricing rules.

Your platform

PIM, DAM, or CPQ: where does Novicell start?
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Usually with the PIM, because the other two depend on its data.

-The PIM stores product data: references, attributes, and technical specifications.

-The DAM stores files: images, videos, and manuals.

-The CPQ uses both to configure a product and generate its quote.

With European House of Beds, the PIM connected to their eCommerce and ERP reduced the time to create a new product line by 97%.

Which CMS is right for my company?
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It depends on your company: its size, your needs, and your budget. There is no single CMS that is best for everyone.

-A traditional CMS combines content and website in a single system and is usually easier to get up and running.

-A headless one separates the content and serves it to the website, store, or app, and requires more initial investment.

What we love most at Novicell is creating CMS solutions that connect with your ERP, PIM, or eCommerce and adapt to whatever technology comes next, whether it's traditional, headless, or hybrid. That way, you don't have to change platforms every time your business changes.

Does Novicell integrate platforms with ERPs?
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Yes. We have published case studies with Microsoft Dynamics for Klinger, with Dynamics AX for European House of Beds, and with Shopify Plus connected to an ERP and PIM for Skechers, where conversion increased by 30%.

How long does a technology project take?
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It depends on the starting point and how many systems need to be connected.

A new website on a CMS is not the same as a B2B eCommerce site connected to a PIM and ERP.

Factors include the size of the catalog, the number of languages and markets, the integrations, and the pace of your IT team.