IT and Technology Consulting for B2B Companies
We are Novicell's IT and technology consultancy. We select, implement and connect to your ERP the platforms you sell with: website, PIM, DAM, CPQ and eCommerce. When none of them fits, we build custom software.
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We select, implement and connect the technology you sell with
We are the IT and technology consultancy for B2B manufacturers and distributors. We work with your IT team to select, implement and connect your website, PIM, DAM, CPQ and eCommerce with your ERP.
Novicell IT solutions
B2B web development
We develop corporate websites and digital catalogues on a CMS your team runs without depending on anyone.
PIM digital catalogue
We centralise all your product information in one place and keep it up to date on your website, catalogue and distribution channels.
Industrial eCommerce
We design, develop and maintain your B2B eCommerce connected to your ERP, with customer-specific prices and catalogues.
DAM, digital asset management
We centralise images, technical sheets and videos in one place with a DAM, so your team always works with the right version.
Composable technologies (MACH)
We use composable technologies (microservices, API, cloud and headless) so you can change one piece of your platform without touching the rest.
CPQ solution
We automate the configuration of complex products and the creation of quotes with a CPQ, applying your pricing rules in minutes.
Our content management (CMS) partners
PIM platforms we work with
Our eCommerce partners
What we do differently in IT consulting
Partners of what we implement
We are partners of the platforms we recommend, from Sitecore to Commercetools, and members of the MACH Alliance since its beginnings.
The platform is chosen last
First we organise the product data and the process. Then we choose the software. The other way round, the mess just moves to a more expensive system.
Integrated with your ERP from the start
We connect your website, PIM and eCommerce with your ERP. At Skechers, Shopify Plus integrated with ERP and PIM increased conversion by 30%.
The change you keep
putting off
You know you need to change your technology, but stopping sales, losing data or choosing the wrong platform is a scary thought. Our job is to take that risk away: we choose with you, migrate in stages and connect the new with what already works.

A technology team that connects what you already have with what's coming.
“Almost no industrial company starts from scratch. It has an ERP, a catalogue in Excel, a website that half works. Our job is not to replace everything, it is to connect it. We choose the platform last and build it so it adapts to whatever technology comes next.”
Our clients
IT Consulting FAQs
Frequently asked questions about IT and technology consulting for B2B companies.
What IT consulting services does Novicell offer?
Novicell is the IT and technology consultancy for B2B manufacturers and distributors. We select, implement, and connect the platforms you use to manage your products and sales with your ERP. We organize them based on the operational challenges they solve for you.
Your product
- PIM digital catalog: product information management in one place, ready for your website, catalog, and distributors.
- DAM, digital asset management: images, technical specifications, and videos organized, with a single source of truth for each.
Your sales
- Industrial eCommerce: development of B2B stores connected to your ERP, with customer-specific pricing and catalogs.
- CPQ solution: a product configurator that generates quotes in minutes using your pricing rules.
Your platform
- B2B web development: corporate and catalog websites built on a CMS that your team can maintain.
- Composable technologies (MACH): headless architecture to update your platform piece by piece.
PIM, DAM, or CPQ: where does Novicell start?
Usually with the PIM, because the other two depend on its data.
-The PIM stores product data: references, attributes, and technical specifications.
-The DAM stores files: images, videos, and manuals.
-The CPQ uses both to configure a product and generate its quote.
With European House of Beds, the PIM connected to their eCommerce and ERP reduced the time to create a new product line by 97%.
Which CMS is right for my company?
It depends on your company: its size, your needs, and your budget. There is no single CMS that is best for everyone.
-A traditional CMS combines content and website in a single system and is usually easier to get up and running.
-A headless one separates the content and serves it to the website, store, or app, and requires more initial investment.
What we love most at Novicell is creating CMS solutions that connect with your ERP, PIM, or eCommerce and adapt to whatever technology comes next, whether it's traditional, headless, or hybrid. That way, you don't have to change platforms every time your business changes.
Does Novicell integrate platforms with ERPs?
How long does a technology project take?
It depends on the starting point and how many systems need to be connected.
A new website on a CMS is not the same as a B2B eCommerce site connected to a PIM and ERP.
Factors include the size of the catalog, the number of languages and markets, the integrations, and the pace of your IT team.





















