How to appear in ChatGPT: 7 useful SEO strategies

Conversational search is already changing the way people find information online.

AI models such as ChatGPT are not a substitute for traditional search engines, but they have raised user expectations: now they expect direct, personalized answers backed by reliable sources.

In the webinar “Beyond Google: SEO Strategies for ChatGPT” we share several tactics that we apply at Novicell and that have proven to be effective in increasing both our visibility and that of our customers.

In this summary, we share 7 practical tips for adapting your content strategy and SEO to the new context marked by artificial intelligence.

1. Understanding the new query environment

Understanding the differences between traditional web search and AI-generated search is essential to updating your search strategy SEO for ChatGPT.

It's no longer enough to appear in the first results: now it's key that your content is understandable and reusable by AI assistants.

Watch the full webinar “Beyond Google: SEO Strategies for ChatGPT” here.

2. Create content designed to be reused in responses

For your content to be cited by ChatGPT and other models, you need:

Clear structure

Structuring your content with question-like headers helps ChatGPT and other IAs to quickly identify the intent of the query and extract relevant information. In addition, a concise first paragraph makes it easier for the AI to understand the context right away.

Controlled depth

After the summary, expand the information detailing the why And the how, avoiding unnecessary repetition. Developing information without redundancies helps ChatGPT to provide more accurate answers. Including examples and verifiable data improves the quality of the content, since models often value accuracy and practical applicability.

Precise language

Use industry-standard terminology without forcing variations that could confuse AI. Clear and direct language also makes it easier for the model to understand and use information effectively.

Not only does this approach increase the chances of being cited as a source in conversational results, but it also improves semantic SEO, since well-structured content is more easily indexed and related to relevant searches.

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3. Technical SEO: The Value of Structured Data

Technical SEO remains a cornerstone for positioning in traditional and intelligent environments. The use of structured data through markup Schema.org is especially valuable for improving the interpretation of content by search engines and attendees.

Schema types such as FAQPage, HowTo, or Article help:

• Identify the exact part which answers a frequently asked question.
• Clarify the hierarchy of information (steps, tools, runtime, etc.), which facilitates the automated extraction of instructions or summaries.
• Allow quick updates, since engines can detect changes in the markup without the need to modify the visible content.

These elements are essential for a technical SEO strategy aimed at improving the understanding and reuse of content by search engines and AI-based systems.

4. Authority and Reputation: More than Links

Your brand's authority isn't based solely on inbound links. Language models such as ChatGPT tend to generate content from sources with clear signs of experience and thematic coherence:

• Consistency of authorship: maintain a recognizable signature (name, position and coherent bio) on blogs, social networks and public events.
• Experience tests: mentions in specialized media, sector studies signed by the company, industry awards or the participation of spokespersons in conferences and webinars. It also helps employees share knowledge on behalf of the brand.
• Thematic clusters: creating content grouped around a specific topic reinforces the relevance and depth perceived by search engines and AI.

At Novicell, we have found that entities with a coherent and consolidated presence in different sources are cited more frequently by language models such as ChatGPT.

5. Format and accessibility: expands the indexable surface

Using different formats increases the chances of your content being correctly indexed by search engines and understood by language models.

In addition, it improves accessibility and expands the ways in which your message can be reused. Some examples:

These practices do not replace traditional textual content, but they complement and strengthen it an SEO strategy adapted to an environment where AI and accessibility are becoming increasingly important.

6. Follow the relevant metrics

To measure the impact of your strategy of SEO for ChatGPT, consider these indicators:

• Brand searches: Check for variations in Search Console or Google Trends.
• Internal interactions: measures scrolling, time on page, copies and downloads as signs of real interest.
• Rich snippets: Check if featured snippets are generated.
• Co-citations: identify mentions of your brand along with relevant keywords on social networks, forums or media; these associations can strengthen your thematic authority.

In Google Analytics 4, you can see which search engines traffic comes from by accessing Reports → Traffic Acquisition and changing the dimension to Source/Session Medium.

These metrics provide a richer and more contextual view of performance, much more informative than CTR alone.

7. Maintain a continuous maintenance flow

Implement a strategy of Technical and content SEO requires perseverance. We recommend:

• Monthly review of key parts: make sure that the internal links are operational, that the markup ‍
• Schema.org remain current and that the data have not been out of date.‍
• Follow-up of emerging queries: Take note of new questions or frequent topics that you detect in conversations with customers, social networks or specialized forums. They are opportunities to generate useful and current content.‍
• Minor settings and frequent posts: small edits in summary paragraphs or occasional updates are usually reflected earlier in the positioning than complete rewrites.‍
• Process documentation: records every change and its impact on KPIs (key performance indicators). This avoids repeated ineffective tests and helps make decisions based on data.

Maintaining this workflow will allow you to better respond to changes in algorithms and keep your content aligned with what AI and users are looking for.

Towards a New Way of Searching

SEO in AI environments It doesn't require starting from scratch, but it does require constantly reviewing and adjusting your strategy.

Technologies, search engines and user habits are constantly evolving. Therefore, rather than following fixed rules, companies must keep an eye on the context and adjust their strategy with agility.

With well-structured content, clear signs of authority, and a solid foundation of technical SEO, it is possible to preserve—and even expand—visibility both on Google and in conversational assistants such as ChatGPT.

The key will be to observe how the environment changes and to adapt little by little what is necessary to continue responding to what users really need.

We're here to help

Our SEO specialists will help you adapt your strategy to the new way of searching. Contact us and start optimizing your visibility in search engines and assistants such as ChatGPT.

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