eCommerce Strategy. Agency in Barcelona
Before choosing a platform, define the plan. We design the strategy that connects your business model, your markets and your commercial objectives with the right digital architecture.
Why start with the strategy
In industrial B2B eCommerce projects, jumping straight into platform selection is usually the first mistake. Good technology built on poorly defined objectives ends in a functional eCommerce aligned with the wrong goals.
An eCommerce strategy defines what to sell online, to whom, in which markets, under which business model, and against which KPIs. It is the necessary phase before any technology decision, and the one that ensures the subsequent investment delivers a return.
What our strategic consultancy includes
Diagnosis of the current digital business
Business model definition
Market and competitive analysis
KPIs and success metrics
Target technology architecture
Phased roadmap
B2B eCommerce strategy is not B2C eCommerce strategy
In B2C, the priority is usually brand experience, fast conversion, and direct-to-consumer logistics. Industrial B2B is different: long cycles, customer-specific negotiated pricing, volume orders, several decision-makers in the buying committee, deep ERP and CRM integration, and a complex technical catalogue.
Applying B2C logic to a B2B project usually ends in an expensive eCommerce that does not match how industrial customers actually buy. We work specifically on strategy adapted to manufacturers, distributors, and industrial companies.
Benefits of an eCommerce based on an effective digital strategy:
Offshoring
An online store allows you to overcome geographical limitations, since you can sell your products or services anywhere without being physically present.
24/7 service
An online store is open 24 hours a day, 365 days a year. Your online customers can make purchases at any time, regardless of hours or holidays.
Selling in a global market
By having an online store, you are not limited to a specific geographical area and can reach potential customers from different parts of the world, building a strong international audience.
Fast sales cycles
Customers can make purchases quickly and easily with just a few clicks, streamlining the sales process and reducing potential obstacles. Our approach helps create effective customer journeys and enhances your overall conversion rate.
Reducing expenses
With an online store you can reduce costs. Increasing operational efficiency and resource allocation is more effective.
Greater chance of loyalty
Establish a closer and lasting relationship with customers, implementing loyalty programs, offering discounts, mailing campaigns etc.
Our partners
What to expect from our team
E-commerce advice
To align the business needs of our clients with those of their users, we like to meet either at our office in Barcelona, your office or online to learn about your objectives and to be able to offer you the best solution so that you can achieve them.
Experts in CMS for e-commerce
We specialize in the creation and web design of online stores. Our relationship of partners, our certified programmers and our experience are the guarantee of our successful projects.
We work hand in hand
At our company, the you will have direct contact with the developer and person responsible for each project. We are always there when we are needed to provide ideas, improvements and solutions.
We create the Digital Strategy for your business
We offer a comprehensive service, from the creation of the online store to the design and implementation of the digital strategy focused on objectives so that you can sell from day one.
We guarantee the result
The online stores we create are usability oriented and optimized for conversion (CRO), in this way you will increase your e-commerce sales.
Our projects
Learn the stories of customers who have trusted our knowledge and experience.
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