SEO Agency in Barcelona for B2B companies

We improve your website's ranking with custom SEO, GEO, and AEO strategies. We have increased organic traffic by 20% and leads by 110% in one year.

Request an audit of your visibility
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What you gain with our SEO service

  • Attract the ideal buyer, not just browsers: in Joyería Marcos we grew Top 10 keywords by 76.7% and total leads by 109%.
  • Turn traffic into opportunities: with Baxi ‍we reduced the bounce rate by 50% and increased page visits by 27%.
  • Rank in every country where you sell: COFME gained organic visibility in over 125 countries through technical audits, hreflang implementation, and language-specific content.
  • Redesign without losing rankings: in DEACERO we review URLs, redirects, and structure before the launch, not after.

How to know if you need an SEO agency

Your catalog has thousands of items, but Google only indexes a small fraction of them.
You receive forms from students, suppliers, and job applicants, but almost none from actual buyers.
Your competitors show up in product searches, while you only appear when someone types your brand name.
You switched websites months ago and your organic traffic still hasn't returned to its previous level.

Our SEO services

International SEO

Reach a global audience and increase your business's visibility in multiple markets. We connect with your local users through native experts, using the same language as your audience. We position you internationally.

INTERNATIONAL SEO

Technical SEO

The technical health of your website is the foundation for standing out: loading speed, architecture, indexing, and internal linking. Everything impacts strategic KPIs. Looking to revamp your website? We are experts in migrations.

TECHNICAL SEO

Local SEO

Increase your business's online visibility and presence in a specific geographic location. We will work on your Google Maps local listing, among other things, to rank your business locally and capture the interest of your ideal audience.

LOCAL SEO

Your SEO project, step by step

01

Diagnosis and priorities

We audit the technical aspects, content, and competition for the searches that matter to you. We cross-reference what your buyers are looking for with what your website can currently provide. Keywords aren't chosen by volume; they are chosen based on who is searching and at what stage of the buying process they are in.
Deliverable: audit with errors prioritized by impact and a search map based on buyer personas.
02

Technical fixes and architecture

We fix crawling, indexing, speed, and duplicate issues, organizing your site by topic rather than organizational chart. We work with your IT team on your existing CMS, without requiring a migration.
Deliverable: crawlable and indexed website with redirects, hreflang, and structured data implemented.
03

Content, measurement, and continuous improvement

We write and optimize pages that answer every search query and track which ones generate leads. Each month, we review rankings, clicks, and leads, adjusting the plan based on the data.
Deliverable: monthly optimization plan and a dashboard linking rankings, traffic, and leads.
110% increase in traffic in one year thanks to the analytics and SEO service
Case study

110% increase in traffic in one year thanks to the analytics and SEO service

Results

  • 20% Increase in organic traffic
  • 50% Bounce rate reduction
  • 27% Increase in page views
  • 110% Increase in leads in one year
View full case study

GEO and AEO: appearing in AI responses

Your buyers are already asking ChatGPT, Perplexity, and Copilot before they ever visit your website.

‍GEO (Generative Engine Optimization) is the work required to get an AI engine to cite you in its response.

‍AEO (Answer Engine Optimization) is the same concept applied to direct search engine answers.

What we do as a GEO/AEO agency:

  • Prompt audit: what your buyers are asking by role, how the AI responds, and who it cites instead of you.
  • Citable content: short answers, proprietary data, tables, and technical specifications that an AI can extract without ambiguity.
  • Structured data and readable product pages, the arena where industrial catalogs win or lose the citation.
  • Citation tracking, traffic, and leads in the same dashboard, so you know which mention turns into an opportunity.
SEO testimonials

Our clients

Mathias Lundquist
"It is a pleasure to work with a team like Novicell. For us, they are not just a vendor but an extension of our IT and Marketing departments. With their help, we are taking the website to the next level through content personalization and the implementation of our lead generation strategy."

Iván Siliuto

IT Development Coordinator at Turismo de Tenerife

Why SEO matters to every department

Here is how the day-to-day changes for each team:

Sales

Your sales team stops receiving forms from students and vendors. When the website answers product and application searches, the lead arrives with the model already chosen.

IT/Technology

SEO no longer arrives as a list of random requests. We deliver technical requirements with prioritized impact and work within your current CMS. If you are planning a redesign or migration, the work begins before the launch.

Marketing

You stop relying on campaign budgets for visibility. Organic search sustains the top of the funnel while SEM and PPC cover immediate demand.

Product

Search data tells you the words the market uses to name your product, and they are almost never the ones in your internal catalog. That information organizes attributes, categories, and product pages. It is the same data that feeds your PIM.

Javiera Lillo Palominos
Javiera Lillo Palominos
SEO Team Lead

Before asking for keywords, define who you are talking to

"Ranking a business is a matter of consistency. Before touching the website, you have to understand the business: what you sell, to whom, and what words the market uses to search for you. Our SEO strategies are focused on that, not on chasing a list of keywords."

Silvia Tessarin, SEO Specialist
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Pierre Deteuf, SEO Specialist
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Ramona Borsch, SEO Specialist
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Talk to our team

SEO FAQs

Frequently asked questions about our SEO services for B2B companies.

CONTACT
What is SEO and what is it for?
SEO stands for Search Engine Optimization.
A good SEO strategy ensures your website appears when a potential customer searches for what you offer, attracts qualified traffic consistently without relying on ad spend, and strengthens brand credibility.
SEO is especially important for industrial companies: buyers research for months before making contact, and appearing in the top results makes the difference between being considered or being left out of the decision-making process.
What does an SEO agency do?
An SEO agency works to ensure its clients' websites improve their organic visibility and attract relevant traffic.
This includes technical auditing, keyword research, on-page optimization, content architecture, internal linking, speed and indexing improvements, and continuous results tracking.
The ultimate goal is not just to rank: it is to generate qualified leads and real business opportunities.
What sets Novicell apart from other SEO agencies in Barcelona?
We work with B2B, industrial, and eCommerce companies, and we understand the particularities of each: long buying cycles with decision-making committees, extensive catalogs with thousands of references, or internationalization needs.
We have a team of native SEO specialists with experience in various markets and search engines beyond Google, and we work integrated with marketing, product, and sales so that SEO connects with CRM, PIM, and analytics.
What can I do to improve my website's SEO?
The most effective approach is to produce useful, technical, and unique content that answers your audience's real questions.
From there: use the right keywords for each stage of the journey, take care of on-page SEO (titles, metas, headings, internal linking), ensure good technical website health, and maintain a clear architecture.
At Novicell, we help you prioritize the web positioning actions that will have the most impact in your specific case.
How much does SEO positioning service cost?
The costs of SEO services vary depending on the needs of your web project. At Novicell, we strive to offer you a service package tailored entirely to you. We value both the real needs and aspirations of your project, as well as the hours dedicated by our SEO specialists.
What are the benefits of investing in website SEO?
Investing in SEO provides sustained visibility without relying on continuous payments, qualified traffic from people already looking for a solution, brand authority and credibility, and data on what your audience is actually searching for.
For industrial B2B companies, it is also the most effective way to appear during the months of research that precede a technical or high-value purchase.
What are GEO and AEO, and do I need them if I already do SEO?
GEO (Generative Engine Optimization) is the work required to get an AI engine to cite you in its response. AEO (Answer Engine Optimization) is the same concept applied to direct search engine answers. Both rely on the SEO work you are already doing: clear structure, proprietary data, and readable technical specifications. The difference lies in how it is measured, as a citation in ChatGPT does not appear in your ranking report. Start by measuring whether you are being cited today and with which prompts.
How long does it take for SEO to show results?
Technical fixes are reflected in indexing within weeks. Shifts in rankings and traffic are typically seen between the third and sixth month, and the impact on leads follows thereafter.
In a sector with few monthly searches, the useful metric isn't total traffic: it's how many of those searches result in a form submission. That is why, in SEO for industrial companies, we measure all the way to the lead, not just to the ranking position.