Industrial eCommerce
More than 70% of buyers combine physical and digital channels to place their orders. Your industrial company needs a modern eCommerce solution to offer a smooth, personalised and scalable purchase experience across all channels.
What modern industrial eCommerce is
Industrial eCommerce is not a standard online store. It is a system designed for complex B2B environments: customer-specific contractual pricing, volume orders, approval workflows, technical catalogues with thousands of references, and deep integration with ERP, PIM, CRM and DAM.
Thanks to headless and composable architectures, you can build a flexible digital ecosystem, connect it with the systems you already have, and evolve without depending on a single technology.
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You need a modern eCommerce if you have...
If you identify with any of these situations, your company may need a modern eCommerce.
Your customers struggle to buy
Customers complain that buying on your site is difficult. They have trouble finding what they need, the order process is slow, and they don’t always receive clear confirmations or updates.
Every change takes too long
Every time you want to launch a new product, expand to a new market, or add a new language, your platform falls short. You depend on developers for every change and can’t keep up with business demands.
Your systems don’t communicate
Your eCommerce platform doesn’t integrate well with your ERP, CRM, or inventory system. This forces you to manually export data, match files, and duplicate tasks that should be automated.
Your information is unclear or outdated
Your online catalogue doesn’t always reflect actual stock, prices don’t adjust by customer or country, and keeping everything updated without errors is a challenge.
How to choose an eCommerce platform
Choosing an appropriate eCommerce platform means being clear about the business objectives, internal processes and the needs of each area involved.
Technical audit of the current ecosystem
We review how your stack is built today: ERP, PIM, CRM, CMS, legacy systems, existing integrations.
The new platform must coexist with what already works and solve what does not.
Comparative platform evaluation
Choosing the right eCommerce solution requires exploring several options, not sticking with the first one that seems to fit. Having an external vision can help you compare more objectively and ensure that the chosen platform fits both in the short and long term.
Validation with demo and real cases
It is important to discuss the key aspects with each eCommerce provider and to validate with a demo if the solution adapts both to the current needs of your business and to its future growth.
We do not stop at theory. We request demos focused on your real use cases and validate with examples of similar implementations before making the final decision.
eCommerce platforms we work with
Benefits of an eCommerce platform for each department in your company
A modern eCommerce solution centralizes key processes and enables every team to work with consistent, up-to-date information. Here's how it benefits each department:
Marketing
Allows audience segmentation, personalized campaigns, and promotion management across all channels.
IT/Technology
Simplifies integrations, reduces operational load, and ensures a scalable, secure platform.
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Sales
Provides updated catalogues, personalized pricing, and faster, more efficient ordering.
Product
Centralizes product pages, variants, and catalogue assets, ensuring consistency across all sales channels.
How an eCommerce
agency can help you
At Novicell, we create eCommerce solutions tailored to your industry, customers, and goals. We support you throughout the entire process, from strategy to implementation.
What is an eCommerce platform?
It is the system that supports the digital sales of your business.
In industrial B2B environments, a modern eCommerce platform is more than an online store: it allows you to configure customer-specific pricing, manage volume orders, apply approval workflows and connect with your ERP, PIM and CRM so the whole operation runs on consistent data.
When should you change platforms?
When your current solution limits scalability, performs poorly, or hinders integration with other systems.
How long does an eCommerce implementation take?
It depends on the scope of the project. A medium-scale development typically takes 3 to 6 months.
What’s the best platform for my company?
It depends on your industry, customer type, catalogue complexity, and internal structure. We help you identify the best fit. We work with platforms like Shopify, Commercetools, and BigCommerce.
What experience does Novicell have?
Over 20 years developing B2C and B2B eCommerce projects across multiple sectors like industry, distribution, and retail. We work with leading platforms and headless solutions tailored to complex and growing business models.
What costs should I consider?
Licenses, customization, development, integrations, maintenance, and team training.
How does eCommerce integrate with my ERP, PIM and CRM?
In industrial B2B projects, integration is what sustains the customer experience.
The ERP provides stock, contractual pricing and customer data; the PIM provides enriched product information; the CRM provides commercial history.
The eCommerce platform connects these via API so each customer sees their personalised catalogue, negotiated pricing and order history without friction.
What type of eCommerce projects does Novicell work on?
We collaborate with companies looking to scale their digital channel, improve the buying experience, and optimize complex processes.
We specialize in B2B projects, omnichannel retail, and sectors like construction, food, cosmetics, technology, health, and industrial distribution.
We also work on your B2B e-commerce strategy.