eCommerce agency
Over 70% of buyers combine physical and digital channels to place their orders🌐
Your company needs a modern eCommerce solution to offer a seamless, personalized, and scalable shopping experience across all channels.
What is a modern eCommerce
A modern eCommerce platform is not just an online store.
It’s a system capable of integrating with all your channels, connecting with other business systems (ERP, PIM, CRM), offering personalized experiences, and scaling with agility.
Thanks to headless and composable architectures, you can build a flexible, adaptable digital ecosystem that evolves without being tied to a single technology.
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You need a modern eCommerce if you have...
If you identify with any of these situations, your company may need a modern eCommerce.
Your customers struggle to buy
Customers complain that buying on your site is difficult. They have trouble finding what they need, the order process is slow, and they don’t always receive clear confirmations or updates.
Every change takes too long
Every time you want to launch a new product, expand to a new market, or add a new language, your platform falls short. You depend on developers for every change and can’t keep up with business demands.
Your systems don’t communicate
Your eCommerce platform doesn’t integrate well with your ERP, CRM, or inventory system. This forces you to manually export data, match files, and duplicate tasks that should be automated.
Your information is unclear or outdated
Your online catalogue doesn’t always reflect actual stock, prices don’t adjust by customer or country, and keeping everything updated without errors is a challenge.
How to choose an eCommerce platform
Choosing an appropriate eCommerce platform means being clear about the business objectives, internal processes and the needs of each area involved.
Get your team together
Listen to marketing, sales, operations, technology and logistics needs. Each area plays a key role in the success of the eCommerce project.
Collecting feedback from customers—distributors, buyers or frequent users—also allows us to detect frictions and opportunities that are often not perceived from within.
Evaluate the platforms in the market
Choosing the right eCommerce solution requires exploring several options, not sticking with the first one that seems to fit. Having an external vision can help you compare more objectively and ensure that the chosen platform fits both in the short and long term.
Ask the right questions
It is important to discuss the key aspects with each eCommerce provider and to validate with a demo if the solution adapts both to the current needs of your business and to its future growth.
We can help you identify and formulate the right questions for each case, ensuring that you make an informed decision aligned with your business and operational objectives
Benefits of an eCommerce platform for each department in your company
A modern eCommerce solution centralizes key processes and enables every team to work with consistent, up-to-date information. Here's how it benefits each department:
Marketing
Allows audience segmentation, personalized campaigns, and promotion management across all channels.
IT/Technology
Simplifies integrations, reduces operational load, and ensures a scalable, secure platform.
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Sales
Provides updated catalogues, personalized pricing, and faster, more efficient ordering.
Product
Centralizes product pages, variants, and catalogue assets, ensuring consistency across all sales channels.
How an eCommerce
agency can help you
At Novicell, we create eCommerce solutions tailored to your industry, customers, and goals. We support you throughout the entire process, from strategy to implementation.
What is an eCommerce platform?
It’s a digital tool that allows you to sell products or services online, managing catalogues, orders, payments, and logistics. In B2B environments, it also allows for client-specific pricing, bulk orders, and approval workflows.
When should you change platforms?
When your current solution limits scalability, performs poorly, or hinders integration with other systems.
How long does an eCommerce implementation take?
It depends on the scope of the project. A medium-scale development typically takes 3 to 6 months.
What’s the best platform for my company?
It depends on your industry, customer type, catalogue complexity, and internal structure. We help you identify the best fit. We work with platforms like Shopify, Commercetools, and BigCommerce.
What experience does Novicell have?
Over 20 years developing B2C and B2B eCommerce projects across multiple sectors like industry, distribution, and retail. We work with leading platforms and headless solutions tailored to complex and growing business models.
What costs should I consider?
Licenses, customization, development, integrations, maintenance, and team training.
What type of eCommerce projects does Novicell work on?
We collaborate with companies looking to scale their digital channel, improve the buying experience, and optimize complex processes. We specialize in B2B projects, omnichannel retail, and sectors like construction, food, cosmetics, technology, health, and industrial distribution.