eCommerce agency in Barcelona: Support, management, and maintenance

B2B eCommerce agency in Barcelona. We design and develop online stores for manufacturers and distributors: customer-specific pricing, bulk ordering, and ERP integration.

launch your eCommerce
Dos personas trabajando en una oficina moderna con múltiples monitores y escritorios organizados.

What you gain with a well-built B2B eCommerce site

  • Your customers place their own orders. Klinger built a self-service portal with DynamicWeb integrated into their Microsoft Dynamics, and their sales team stopped processing routine orders.
  • Search is no longer the bottleneck. HC-CARGO launched their B2B store with 150,000 product lines in 11 languages, and their business volume grew by 20%.
  • Switching platforms shows in your conversion rates. Skechers migrated to Shopify Plus with ERP and PIM integration, and their conversion rate increased by 30%.

How to know if you need to switch your eCommerce platform

Your customers find it difficult to buy: They struggle to find part numbers, the ordering process is slow, and they don't receive clear confirmations.
Every change requires development: Opening a new market, adding a language, or launching a new product line requires a support ticket, so your business moves slower than the market.
Your systems don't talk to each other: The eCommerce platform doesn't sync with your ERP, CRM, or inventory, so someone ends up manually cross-referencing files.
Orders are still coming in via email and phone: You have a website, but your sales rep is still the one typing in the actual orders—which is exactly the cost a B2B eCommerce platform should be eliminating for you.
OUR PROCESS

Your eCommerce project, step by step

01

Understand your operations before your technology

We start by looking at how your customers buy today: who approves, what pricing applies to each account, how bulk orders are placed, and what happens after the order is submitted. eCommerce consulting comes before choosing a platform.
Deliverable: Diagnosis of your current stack (ERP, PIM, CRM, CMS).
02

Choose a platform and design the shopping experience

We compare the options that fit your specific needs and validate them with demos based on your actual use cases, not just a generic demo catalog. In parallel, we design the navigation, search functionality, and product pages.
Deliverable: Platform comparison with criteria and total cost, clickable prototype, and catalog architecture.
03

Develop, integrate, and maintain

We develop, connect with your systems, and launch in phases. We stay on board afterward for maintenance, support, and ongoing eCommerce evolution—because that’s where the project’s true performance is decided.
Deliverable: Live eCommerce site with fully functional integrations, team training, and a maintenance and support plan.
B2B self-service eCommerce integrated with Microsoft Dynamics to streamline purchases and quote requests.
Real-world case

B2B self-service eCommerce integrated with Microsoft Dynamics to streamline purchases and quote requests.

Results

  • Launch of eCommerce and customer adoption
  • Improved efficiency in order management on the platform.
  • Freeing up time for the sales team
  • Continuous evolution of the platform together with Klinger.
View full case study

Meet our partners

DynamicWeb

Cloud MACH suite combining eCommerce, PIM, CMS and marketing in a single B2B and B2C platform, for manufacturers that need omnichannel without data silos.

MedusaJS

Open-source headless commerce platform that connects your eCommerce with ERP and PIM to run B2B sales and operations from a single source of truth.

Shopify

eCommerce platform for industrial companies selling to both end consumers and B2B customers. Shopify Plus adds customer pricing and private catalogs.

Commercetools

Composable commerce platform for manufacturers and distributors that need a flexible backend for B2B pricing, order approvals and channel catalogs.

BigCommerce

Open SaaS eCommerce platform for mid-sized and large distributors with complex catalogs, B2B and B2C selling, and scale without replatforming.

Which eCommerce platform to choose for your needs

Compare the eCommerce platforms we work with based on your ERP, catalog complexity, and sales channels.

Platform
Ideal for
It stands out for
DynamicWeb

Manufacturers with a Microsoft ERP who want to consolidate platforms

PIM, eCommerce and CMS in a single system, not three separate tools

MedusaJS

Manufacturers and distributors with account-level pricing, quotes and approvals that a standard platform cannot cover

Open source with native B2B: company accounts, user permissions and quote requests out of the box

Shopify

Brands that need to launch fast and sell to businesses and consumers from one platform

Short time to market and low running cost, with native B2B features

Commercetools

Complex catalogues and pricing models across several countries and sales channels

API-first and composable: each piece can be replaced without touching the rest

BigCommerce

Companies that want B2B functionality without building it from scratch

Account-level price lists, quotes and volume ordering out of the box

Ecommerce testimonials

Our clients

Mathias Lundquist
"Novicell has been a competent sounding board throughout the entire process and has recommended that we use the latest techniques to ensure high-speed performance." Their B2B shop, HC-CARGO, manages 150,000 product lines in 11 languages.

Gitte Kristensen

Global eCommerce Manager, HC-CARGO

Why B2B eCommerce matters to every department

Here is how a B2B eCommerce platform transforms the daily operations of every team:

Sales

Repeat orders are processed automatically. Sales reps no longer have to manually enter orders that customers can place themselves, allowing them to focus on key accounts and complex deals.

IT/Technology

An integration instead of manual exports. The eCommerce platform reads stock, pricing, and customer data from your ERP and PIM, updating automatically without needing to rebuild your store.

Piezas de rompecabezas rosas, lápiz, tijeras, pinceles, lata de pintura y escalera, con cartel que dice TEAM.

Marketing

Launch campaigns and new markets without opening a ticket. Marketing can publish product lines, promotions, and landing pages from the same place where the catalog lives.

Operations

Stock, pricing, and lead times all come from the same source. The customer sees what is actually available, which reduces issues and calls to confirm orders.

Marcelo Pastorino
Marcelo Pastorino
Head of Engineering

The platform is the last decision, not the first

"Most B2B eCommerce projects that go off the rails started by choosing a tool. First, you need to know how your customer buys, what the pricing is for each account, and what your ERP is capable of. With that on the table, the platform practically chooses itself."

Alex Domínguez Blanco, Programmer
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Diego Esteban Moreno, Programmer
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Carlos Paredes, Full-stack Developer
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build your B2B eCommerce with us

FAQs about B2B eCommerce

Frequently asked questions about B2B eCommerce development, design, and maintenance.

CONTACT
What is an eCommerce platform?
It is the system that supports your company's digital sales. In industrial B2B environments, a modern eCommerce platform is not just an online store: it allows you to configure prices per customer, manage bulk orders, apply approval workflows, and connect with your ERP, PIM, and CRM so that the entire operation runs on consistent data.
When should you change platforms?
When your current solution limits scalability, has performance issues, or makes integration with other systems difficult. In practice, you notice it in other ways first: every change depends on development, the search engine doesn't find your references, and orders end up coming in via email. Skechers switched due to performance and maintenance, and their conversion rate increased by 30%.
How long does an eCommerce implementation take?
It depends on the scope. An average development usually takes between 3 and 6 months. What drives that timeline is not the design, but the number of integrations, the cleanliness of the product data, and how many markets or languages are included in the first phase. Launching in phases is usually faster than waiting to have everything ready.
What is the best platform for my company?
It depends on your sector, customer type, catalog complexity, and internal structure. We help you identify it. We work with Shopify, Medusa, Commercetools, BigCommerce, and DynamicWeb, and we compare which ones fit your case before recommending one.
What experience does Novicell have in eCommerce?
Over 20 years of developing B2B and B2C eCommerce projects in industry, distribution, and retail. Klinger sells through a self-service portal integrated with Microsoft Dynamics, HC-CARGO manages 150,000 product lines in 11 languages, and Ege Carpets generated over 1,600 leads in three months with their new store. We also work on your B2B eCommerce strategy, which is the preliminary step.
What costs should I take into account?
Licensing, development, and integrations at the start; maintenance, support, and training afterward. The cost that is most surprising is the latter: a platform that is cheap to implement can become expensive to maintain if every change requires development. That is why we compare the total cost of ownership rather than just the license price.
How does the eCommerce integrate with my ERP, PIM, and CRM?
In industrial B2B projects, integration is what sustains the experience. The ERP provides stock, contract pricing, and customer data; the PIM provides enriched product information; the CRM provides sales history. The eCommerce platform connects them via API so that the customer can see their personalized catalog, negotiated pricing, and order history without friction.
Do you handle eCommerce maintenance and management?
Yes. After the launch, we continue with eCommerce maintenance, technical support, and platform evolution: updates, new integrations, new markets, and conversion improvements. This is the part that determines whether the project performs, and it is the part most often left without an owner once development ends.