PIM Services: Product Information Management

We centralize B2B manufacturer and industry catalogs into a single source of truth. Product, marketing, and IT teams work from the same data. We have reduced the time required to create a new line by 97% and manage catalogs with over 4 million components.

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What you gain by having a PIM

The common mistake is choosing PIM software before defining your data model, ending up with the same mess in a more expensive product management system.

  • Publish the catalog and enter the pipeline: Ege Carpets generated over 1,600 sales-qualified leads in three months.
  • Launch everything at once, not in phases: The catalog is enriched in the weeks leading up to the launch, so the entire collection goes live on day one.
  • Onboard a new customer in a single step: It used to be a manual process.
  • Scale without expanding your team: European House of Beds manages its catalog for over 400 distributors, with both its own brand and private labels, from a single system.

    • How to know if you need a PIM

    You launch a collection, but the complete product sheets arrive later. You publish with half-finished descriptions and fix them on the fly.
    Creating a new product line takes many hours of internal work because the data has to be manually reassembled in each system.
    You receive incorrectly configured orders. The customer doesn't have the complete data in front of them and chooses combinations that don't exist.
    You sell under multiple brands to hundreds of distributors, and each one receives a different version of the same product.
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    Your PIM project, step by step

    01

    Product data diagnosis

    We map where every piece of data lives today: ERP, spreadsheets, supplier PDFs, the website. We identify what is duplicated, what is contradictory, and who touches each field. The problem is almost never where it appears to be: what looks like a website glitch is usually a flaw in the process behind it.
    Data source mapping and quality audit of the current catalog.
    02

    Data modeling and PIM software selection

    The platform is chosen at the end, not the beginning. We define families, attributes, variants, and validation rules with your product team, and address the question that determines the rest of the project: at what point in the cycle is each product enriched, and who does it?
    Documented product data model and platform comparison with a reasoned recommendation.
    03

    PIM implementation, integration, and launch

    The project doesn't end when the system is set up: it ends when your team publishes a new product listing without needing to call us. We configure the PIM, migrate the catalog, and handle the integration with your ERP, eCommerce, marketplaces, and distributor channels.
    PIM in production with active integrations and a trained team.
    Increased conversion rate for a B2B customer thanks to a new PIM
    B2B PIM service success story

    Increased conversion rate for a B2B customer thanks to a new PIM

    Results

    The new Ege Carpet online store has been designed to inspire buying action and improve the user experience at every point of contact.

    La integration of a PIM with the ERP of the brand ensures that products are kept up to date on all channels. This optimization of the buying process allows easy and fluid navigation through the online store, providing an improved shopping experience.

    In addition, thanks to the constant updating of products, customers can be sure that they are buying the most recent and relevant items from Ege Carpet.

    • +1600 relevant leads for sales in just three months
    • +6% customer database
    • +250% clicks on physical sample orders
    • +203% in just 4 months clicks on organic search
    View full case study

    PIM platforms we work with

    Bluestone PIM

    MACH-native PIM for B2B manufacturers and distributors. Modern catalog management with no vendor lock-in, multi-language support and automated distribution.

    Sales Layer

    Cloud-based PIM specialized in B2B. Automates catalog management and syncs product information with eCommerce, marketplaces and distributor channels.

    DynamicWeb

    Cloud MACH suite combining eCommerce, PIM, CMS and marketing in a single B2B and B2C platform, for manufacturers that need omnichannel without data silos.

    Struct PIM

    Intuitive PIM for mid-sized manufacturers that centralize technical product sheets and distribute them to eCommerce, marketplaces and sales channels.

    Perfion PIM

    PIM for manufacturers and distributors with high-variant catalogs. Native integration with SAP Business One and multichannel product data management.

    Akeneo PIM

    PIM for industrial companies with multichannel catalogs. Enriches technical sheets with engineering data and localizes content by market and channel.

    Stibo Systems

    Enterprise MDM/PIM for large global manufacturers: regulated data governance and multi-domain management of product, supplier, asset and customer data.

    Which PIM software to choose for your specific needs

    Compare the PIM platforms we work with based on your ERP, catalog complexity, and sales channels.

    PIM
    Ideal for
    It stands out for
    Perfion PIM

    Manufacturers with many product variants and an SAP Business One or Dynamics ERP

    Native connector: the integration comes ready-built, not custom-made

    Struct PIM

    Mid-market manufacturers who want to go live in weeks, not months

    No user or SKU limits per plan; connects to any ERP via API

    Akeneo PIM

    Technical catalogs distributed across many channels and languages

    Marketplace with 100+ certified integrations already built

    Sales Layer

    Teams that prioritize speed to launch (~6 weeks)

    Excel-like interface: no learning curve for non-technical teams

    DynamicWeb

    Manufacturers with a Microsoft ERP who want to consolidate platforms

    PIM, eCommerce and CMS in a single system, not three separate tools

    Bluestone PIM

    B2B exporters who don't want to depend on a single technology vendor

    First MACH Alliance certification: 100% API-first

    Stibo Systems

    Large manufacturers with compliance and audit requirements

    Also governs supplier, customer and location data: it's MDM, not just PIM

    PIM testimonials

    Our clients

    Mathias Lundquist, Head of Digital Transformation at European House of Beds
    "Our new digital setup with PIM changes everything for us. We have a new, digitized business: European House of Beds 2.0. The digital setup is a competitive advantage for us."

    Mathias Lundquist

    Head of Digital Transformation

    Why a B2B PIM matters to every department

    Here is how a PIM optimizes the day-to-day for every team:

    Sales

    Sales reps no longer have to chase down the latest spec sheet via email. With the PIM connected to the CRM, a sample request triggers a notification to the salesperson handling that client, instead of waiting days for someone to process the order.

    IT/Technology

    Stop maintaining manual exports for every channel and distributor. We manage catalogs of over 4 million components from our PIM software, with integration to eCommerce and ERP already solved.

    Pink puzzle pieces, pencil, scissors, paintbrushes, paint tin and ladder, with a sign that says TEAM.

    Marketing

    Stop publishing incomplete data. In a seasonal catalog project, the team began enriching the collection during the weeks prior and launched it in its entirety in four languages across all channels on the same day. Organic search clicks increased by 203% in four months.

    Product

    Creating a new line is no longer a project. We have reduced it from over 70 hours to less than 2, with configuration rules that prevent non-existent combinations from reaching an order.

    Borja Duran Melchor
    Borja Duran Melchor
    PIM Consultant

    Before choosing PIM software, organize your data

    "I have seen PIM projects that start with a vendor demo and end up replicating the same mess in a new system. The ones that work start with a different question: at what exact moment is each product enriched, and who does it? That is where the data model comes from, and that is where the platform comes from."

    The PIM team
    Marcelo Pastorino, Head of Engineering at Novicell.Carlos Paredes, Full-stack Developer at Novicell.Diego Esteban Moreno, developer at Novicell.
    implement a PIM with us

    PIM FAQs

    Frequently asked questions about our PIM services: what the implementation includes, how much it costs, and how long it takes.

    CONTACT
    What is a PIM or Product Information Management system?
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    PIM stands for Product Information Management. It is a system that centralizes product information and distributes it to all your channels from a single source. In the B2B industry, this means something specific: technical specifications, variants, certificates, documentation, and translations all in one place, with rules that prevent publishing incomplete product sheets. It is not just a pretty catalog; it is control over your data and knowing exactly when it is ready.
    How much does it cost to implement a PIM?
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    The cost is split between licensing, implementation, and training. The license depends on SKUs, users, and channels, and is set by each manufacturer. Implementation depends on three things: how many systems need to be integrated, the state of your catalog, and how many languages or markets are involved. A project with an ERP as the single source and a single channel is nothing like one involving multiple brands, private labels, and four languages. We provide a fixed range after the diagnostic phase.
    How long does a PIM project take?
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    From a few weeks to several months. What makes the difference isn't the software: it's how long it takes your team to agree on the data model and the initial state of your catalog. The return on investment is visible sooner than you might think: we have reduced the time required to create a new product line by 97%.
    Why choose Novicell over another agency?
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    We are partners with seven PIM platforms, so our recommendation isn't based on which license we happen to sell. We have implemented PIMs for catalogs with over 4 million components and for collections distributed in four languages to hundreds of distributors. We also build the rest of the stack that the PIM needs to communicate with: ERP, B2B eCommerce, DAM, and CMS. We don't just hand you the PIM and leave the integrations to you.
    What if I already have a PIM or am managing it from my ERP?
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    Both cases are common. If you have an underutilized PIM, we review your data model and workflows before suggesting a change: often the problem is the configuration, not the tool. If you manage your catalog from an ERP, the PIM doesn't replace it; it complements it. In our projects, the ERP remains the source for pricing, stock, and codes, while the PIM handles product content. In some cases, the ERP itself triggers the product creation in the PIM.
    How does a PIM help with Digital Product Passport (DPP) compliance?
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    The DPP will require the publication of structured and traceable information for every product: composition, origin, materials, certifications, usage, and end-of-life. A PIM centralizes this data, maintains its traceability, and distributes it to any channel or authority via API. Without a PIM, every regulatory change means manually rebuilding information from spreadsheets and scattered systems.
    What is the difference between PIM, DAM, and CMS?
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    The PIM manages product data. The DAM manages associated files: images, videos, blueprints, and manuals. The CMS manages your website content. For a manufacturer with an extensive catalog, all three end up connected, and order matters: first the data, then the assets, then the publication.
    Why implement a PIM and who needs one?
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    A PIM streamlines product catalog management: it reduces errors and duplicates, and accelerates the launch of new products because the information is ready to be published on any channel.

    You need it if you manage a large or multichannel catalog: manufacturers with thousands of technical references, distributors adapting supplier data to their own channels, and companies selling offline and via eCommerce or marketplaces simultaneously. In all these cases, a PIM provides a single source of truth for product data, rather than keeping it duplicated and misaligned across different systems.