10 digital marketing trends that will dominate in 2025

Digital marketing keeps evolving at full speed. To stay competitive in 2026, brands must understand the trends that will shape the coming year: advanced AI usage, visual search, immersive experiences and full personalisation.

Here are the 10 key trends that will define digital marketing strategies in 2026.

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Trend 1: AI in advertising campaigns

One of the strongest digital marketing trends this year is the use of AI in different digital areas, as in the optimization of advertising campaigns where artificial intelligence is revolutionizing the way companies connect with their audience and maximize return on investment.

How AI improves PPC campaigns

• It analyses browsing data, purchases, interactions and usage patterns.
• It adjusts bids and audiences instantly.
• It identifies which content converts best for each segment.
• It reduces spend on clicks that don’t generate value.

With AI handling the operational side, companies can focus more on strategy and creativity.

Trend 2: Voice Marketing

The evolution of voice assistants has triggered a major shift in digital marketing. Brands now need to optimise their content to stand out in voice searches.

This adaptation not only implies a change in the Traditional SEO, but also a personalizing listening experiences.

Companies that manage to create content suitable for voice searches will be able to differentiate themselves, establishing a emotional connection thanks to the ability to respond naturally and effectively to the demands of its customers.

How is marketing changing with voice technology?

With voice marketing, SEO strategies are undergoing a transformation to adapt to interaction through intelligent assistants.

Brands must be more concise and direct in its content, foreseeing the short searches and the quick answers users expect.

An improvement is coming in the speech recognition and natural language processing technology, which will allow for smoother communication between brands and users in 2026.

This means that optimizing your website for voice search is not only an emerging strategy, but an essential change in the digital consumer behavior.

In addition, it is expected to promote the creation of auditory experiences through the conversational marketing, achieving a more personalized connection with audiences.

Advantages of voice marketing

The use of voice marketing represents several advantages for companies.

• Enables quick, hands-free interactions.
• Connects with users in key moments (cooking, commuting, multitasking).
• Creates auditory experiences that strengthen brand closeness.

Brands capable of responding naturally and effectively to voice queries will deliver more emotional and intuitive interactions.

Trend 3: AI in content creation

By 2026, generative AI will be far more advanced, blending creativity, data and real-time context.

How AI is transforming content creation

• It will generate text, images and video tailored to every audience.
• It will produce multilingual content with fewer tone errors.
• It will detect daily trends and suggest new pieces based on them.
• It will make it possible to build full campaigns in just hours.

AI will be essential to scale content production without losing coherence.

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‍Trend 4: Augmented Reality Marketing

Augmented reality will be a standard technology in ecommerce and retail in 2026. It will no longer be a novelty, but a key resource in the buying process.

Key applications

• Trying furniture, decoration or clothing at home.
• Viewing highly detailed 3D product models.
• Creating interactive in-store brand experiences.

Benefits

• Increases confidence before purchasing.
• Reduces returns.
• Helps brands stand out in competitive environments.

What augmented reality marketing is

AR marketing blends real-world environments with digital elements to create memorable, interactive experiences. Using mobile devices or AR glasses, brands can overlay visual and informational content that enhances the customer journey. Companies like Nintendo and Apple already use 3D visualisations to elevate the shopping experience.

Trend 5: Social Media Marketing

Social platforms will keep evolving towards more visual, interactive and fast-consumption formats.

Trends for 2026

• Short-form video as the dominant format.
• Seamless in-platform shopping experiences.
• User-generated content as a key credibility driver.
• More analytics and segmentation tools built directly into apps.

Impact

• More direct conversions.
• Higher virality.
• More immersive experiences with less friction.

Trend 6: Sustainability Marketing

Sustainability will be an expectation—not a differentiator—in 2026. Users want brands to clearly explain what they do, how they do it and what impact it generates.

What will work

• Real actions backed by verifiable data.
• Simple, transparent and consistent communication.
• Initiatives that involve communities and local environments.

Sustainability will remain a core driver of trust and loyalty.

Trend 7: Customer Experience

In 2026, the customer experience will be more decisive than ever in digital marketing strategies. Not only do consumers expect to receive a quality product or service, but they also demand memorable and personalized shopping experiences.

A well-designed customer experience increases brand advocacy, strengthens emotional connection and humanises communication.

What customer experience is and why it matters

Customer experience includes every interaction the user has with a brand, from website navigation to post-purchase support. It requires designing and optimising every touchpoint to create personalised, smooth and valuable interactions.

Mobile usage and augmented reality open new opportunities to capture attention—but only with thoughtful execution.

Automation and AI will play essential roles in segmentation, personalised content and real-time responses.
And omnichannel consistency—switching seamlessly between web, apps, store and social platforms—is now the standard expectation.

What it requires

• Fast, clear, frictionless navigation.
• AI-powered personalised recommendations.
• Instant support through intelligent chatbots.
• Real omnichannel integration across all touchpoints.

How to improve it

• Identify drop-off points and optimise them.
• Use user-generated content to build trust.
• Make decisions based on solid data insights.

Trend 8: Influencer marketing (micro-influencers on the rise)

Micro-influencers will keep growing in 2026. Their communities are engaged, loyal and more responsive.

Why they work

• They feel more authentic.
• They have more specialised audiences.
• They allow flexible, sustainable collaborations.

Brands will prioritise relevance and impact over mass reach.

Trend 9: Content Marketing

Content marketing in 2026 will focus on user privacy, ethical data usage and advanced personalisation.

What will define content in 2026

• Hyper-personalisation in email marketing.
• Immersive formats like VR and AR integrated in campaigns.
• A smoother blend of online and offline channels.
• User-generated content as a structural part of brand strategy.

The value of user-generated content (UGC)

UGC will be even more important for building trust and emotional connection. Platforms like TikTok and Instagram Reels will continue to amplify viral moments and community-led narratives.

How to encourage UGC

• Create branded hashtags.
• Launch challenges and competitions.
• Offer rewards and recognition.
• Dedicate space on your website or socials to showcase community content.

Trend 10: Personalized Communication with AI

AI will enable full personalisation in 2026. Messages, recommendations and content will be adapted in real time based on each user’s behaviour and predicted needs.

Impact

Personalisation strengthens emotional connection, improves customer satisfaction and makes marketing efforts far more effective.

AI will play a central role in:

• Tailoring messages to individual preferences.
• Offering precise product or content recommendations.
• Providing support that feels human and relevant.

This creates a more favourable customer journey and boosts conversions.

Connect with your audience like never before

In 2026, the brands that stand out will be the ones that combine AI, authenticity, sustainability and seamless digital experiences. Personalisation, visual search, immersive content and voice interactions will shape the future of digital marketing.

Preparing now will help turn these trends into real competitive advantages.

At Novicell, we are experts at establishing an emotional connection with consumers. Let us guide you in the competitive world of digital marketing, Contact today with us and discover how these trends can push your digital business to the top of the ranking.