Industrial and product marketing agency

It is the marketing of companies that sell technical products to other companies: manufacturers, distributors, and engineering firms. Who buys and how they buy changes. A committee decides, the cycle lasts months, and the customer researches on their own before speaking with sales.

That is why the focus isn't the campaign, it's the catalog: what your customer finds, understands, and compares without you. If you are looking for the steps to organize it, here is how to create an industrial marketing plan.

There is no fixed rate because no two catalogs are the same. The price depends on three things: how many channels you activate (SEO, campaigns, or content), whether we need to organize product data or redesign the website first, and how many markets and languages you sell in.

Improving product sheets and SEO doesn't cost the same as implementing a PIM connected to an ERP. Before providing a quote, we tell you where we would start and why, even if it is the smallest option.

It depends on the channel, which is why the order matters.

Paid campaigns provide data in weeks. A new website can be in production in 4 to 9 weeks, like those for Damstahl and Dol-Sensors.

Industrial SEO takes six to nine months because technical search volumes are low and highly specific, and a PIM connected to an ERP is a project that takes months.

We prioritize quick-win activities to support long-term initiatives, just like in a digital roadmap for industrial companies.

Because we handle both halves: the marketing and the catalog technology.

If one agency runs your campaigns and another company implements your PIM, the customer reaches your product and doesn't understand it. We connect PIM, website, SEO, PPC campaigns, and CRM with the same team.

We work with manufacturers such as THIELMANN and Ege Carpets.

We work with what you already have.

If you already have a PIM, we review the data model before proposing a different system: often the problem lies in how it is being used, not in the tool itself.

If you are going to redesign your website, your search rankings must be protected before anything else is touched; we explain how in our guide to website redesigns without losing SEO.

And if you are already working with a marketing agency, we can handle the product and catalog side and coordinate with them.

Industrial marketing is B2B marketing, but with three specific differences.

1. The catalog is technical, and the person consulting it is usually an engineer, not a buyer. 2. A large part of the sale goes through distributors, so the lead changes hands. 3. And there are trade shows and tenders that dictate the calendar.

An industrial marketing plan that ignores those three factors ends up measuring traffic that doesn't convert.

It is the part of industrial marketing that treats the catalog as a sales channel: product information, data sheets, how items are searched for and compared, and how that intent reaches sales.

It stems from a shift in the buyer: they start by searching for a need, not a part number. If your catalog is only understood by those who already know your range, you lose the rest.

Ege Carpets connected its PIM with its ERP and website, generating over 1,600 sales leads in three months.

The ones that help your customer decide without having to call you. Three examples of industrial marketing from our clients:

• technical SEO and international, so you can be found by those who don't know your range. SMC increased its organic clicks by 55% across 14 countries.
• Segmented campaigns. Renolit Alkorplan generated over 2,000 leads in 10 months by targeting end customers and installers separately.
• A single source of product data for all channels. European House of Beds reduced the time to create new product lines by 97%.

Launching campaigns for a catalog that doesn't help with comparisons simply doesn't work.