DIGITAL ASSET MANAGEMENT
DAM Services: Digital Asset Management
Your product images, videos, blueprints, and spec sheets are living in someone's Drive, on an FTP server, and in three different emails. We centralize everything in a DAM and connect it to your PIM and your website.
What you gain with a DAM
- Ege Carpets They enrich images and descriptions in the weeks leading up to a launch. On launch day, the entire collection goes live with all data fully populated and distributed to every channel.
- Spaldings & Central Spares Over 60,000 products with searchable and filterable content, rather than scattered across different systems.
- Dermalogica A single source of product content powers multiple country-specific websites, with consistent images and descriptions.
How to know if you need a
DAM
Each team has its own copy: Marketing, sales, and product teams all save the same files in three different places. No one knows which one is the correct version.
The distributor requests material via email: Someone searches for the render, compresses it, and sends it off. Every week, for every distributor.
The wrong version is published: A catalog is released with the old logo or a photo of a discontinued product.
No one knows what is available for use. Photos with expired licenses continue to circulate because the expiration date isn't tracked anywhere.
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HOW WE WORK
Your DAM, step by step
01
Inventory
We identify what assets exist, where they are, and who is using them. Duplicates and folders that haven't been opened in two years are brought to light.
Asset mapping and actual volume
02
Selection and implementation
We compare platforms against your specific use case, not just a feature list. We set up the structure, permissions, and integrations with PIM, CMS, and eCommerce.
DAM up and running with migrated content
03
Adoption
We train each team using their own files and define the upload and approval workflows.
User manual and active workflows
What each department gains from a DAM
A digital asset management system changes the day-to-day for four teams:
Sales
Catalogs, presentations, and data sheets updated without having to ask anyone. Distributors log in and download what they need.
IT/Technology
A system connected to the rest of your stack, with no duplicates or loose permissions. You know exactly who is accessing what and since when.
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Marketing
Every campaign launches with current materials and the correct branding. No more catalogs published with the old logo.
Product
Images, manuals, and blueprints organized by product with version control. What gets published is what is being manufactured today.
Marcelo Pastorino
Head of Engineering
Who leads these projects
A DAM doesn't just organize files. It organizes who decides what gets published. Tell me how you work today, and I'll tell you if it's worth it for you.
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FAQs about digital asset management
Frequently asked questions about DAM and digital asset management systems.
What is a DAM system and what is it used for?
A DAM (Digital Asset Management) system centralizes, organizes, and distributes all of a company's files from a single location: images, videos, documents, and blueprints. It manages versions, licenses, and access. It is useful when content is produced and consumed by more than one team.
What are the benefits of a DAM for B2B companies?
A DAM allows manufacturers and distributors to centralize product renders, technical drawings, machine videos, downloadable spec sheets, and certifications. It makes it easy to share this material with sales networks, distributors, and marketplaces without resending files via email, and ensures everyone is using the current version.
Who needs a DAM solution?
We primarily work with manufacturers, distributors, and industrial companies that manage a growing volume of visual and technical material shared across marketing, sales, product, and channel partner teams. If your catalog changes several times a year and is handled by multiple teams, a DAM makes a real difference. If you have a hundred images and one person managing them, you don't need one.
How long does it take to implement a DAM system?
It depends on the volume of assets, the number of users, and the required integrations. In most cases, it takes between 2 and 6 months, including analysis, configuration, content migration, and training. What usually extends the project timeline isn't the software itself, but deciding how files will be named and classified.
Which DAM platforms do you work with?
We work with solutions like Bynder, Cloudinary, and Kontainer. All three allow you to manage and share assets with permissions, adapt formats for different channels, and connect with CMS, PIM, and creative suites. Which one is the right fit depends on your volume and the systems it needs to communicate with.
How much does it cost to implement a DAM?
The cost consists of three parts: the license, which is based on users and storage; the implementation, which includes migrating and classifying your existing assets; and integrations with PIM, CMS, or eCommerce systems. For projects with large amounts of legacy files, migration often costs more than the first year of licensing. We provide a full breakdown before we begin.
What is the difference between a DAM, PIM, and CMS?
A DAM stores files like images, videos, and blueprints. A PIM stores product data such as descriptions, dimensions, prices, and SKUs. A CMS publishes content to the web. They complement each other; typically, the PIM calls the image stored in the DAM, and the CMS displays it.
How should a company organize its digital files?
Start with how you search, not how you store. Folders organized by year or campaign only make sense to the person who created them. In a DAM, you organize using tags: product reference, category, market, file type, and license expiration date. This way, a sales rep can find a product render without needing to know which campaign the photo was used in.