Industrial product marketing: why your catalogue isn't selling anymore
In the industrial sector, sales are lost for one silent reason: your digital catalogue isn't built to sell. You digitise the PDF, upload it to the website, and consider the job done.
Meanwhile, the customer is searching, comparing, and deciding, often with another supplier.
What you'll get out of our event
✅ Why competitors with fewer products than you rank better in search results.
✅ How scattered information sends your customers to the competition before they even contact you.
✅ How to stop treating your catalog as an IT problem and start using it as a sales channel.
✅ Real-world cases of industrial companies already putting this into practice.
Why attend
🛠️ We’ll discuss the components that make a catalogue sell: PIM (the system that centralises product information), DAM, structured technical data sheets, and B2B eCommerce.
🤖 How AI and new search engines read your product information, and what happens when they can't find it.
📊 How to turn your catalogue data (attributes, specifications, images) into frictionless purchasing decisions.
A practical, no-fluff session designed for marketing and eCommerce directors, operations or IT managers, and product managers at B2B industrial companies who want their catalogue to start generating sales.
