PPC Agency
More than an advertising and marketing agency, we are your ally in the digital world of Pay-per-Click. We boost the growth of your business with paid campaigns that increase visibility in various channels and markets.
+12%
Leads
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
.webp){kind=avatar}
.webp){kind=avatar}
.webp){kind=avatar}
.webp){kind=avatar}
.webp){kind=avatar}
Your PPC Team
.png)
.png)
.png)
.avif)
.png)
.avif)
.avif)
.png)
.png)
80% of your potential customers don't know you exist yet. The advertising space where you don't appear will be occupied by your competition
.png)
International SEM and PPC agency
We are Google Partner
At Novicell, we are proud to be Google partners. This certification is the guarantee that we meet the highest standards for carrying out PPC campaigns on Google Ads. In addition, it keeps us up to date with the latest news, beta versions and much more.
+30%
clicks
0
1
2
8
4
5
6
7
8
9
0
1
2
3
4
5
6
3
8
9
0
1
2
3
4
5
6
7
8
2
We make the complex easy
Behind each result, there is a coordinated work process that brings together our specialists to do the best in your project.
.png)
.png)
Different Sectors, Specific Solutions
The only thing your project has in common with the rest is that it doesn't look like any other. That's why we advise you where, how and when to invest in managing PPC campaigns, whether on Google Ads, Microsoft Ads, Meta Ads or other platforms, to boost your business.
.png)
.png)
.png)
.png)
HOW DO WE WORK
Objectives, People and Commitments
We start by setting clear and measurable objectives. Our team is committed to working in line with your goals and regularly follows up with you, sharing quantitative and qualitative information to help you make informed decisions.
Clear objectives
It's simple if we honor the 'K' in KPI: we'll focus on defining understandable key indicators to make sure we're all on the same page.
Aligned equipment
Having defined clear and measurable objectives will help keep the whole team aligned. And by team, we mean you too:)
Periodic report
At the agreed frequency, we will meet to analyze the work done and share both quantitative and qualitative results
Evaluation and adjustment
A fast and dynamic environment such as the digital one requires a constant adjustment of course. Doing it together ensures that the team is always aligned with the business.
NOVICELL AS YOUR DIGITAL AGENCY
Your project step by step
Every achievement begins with the decision to take the first step
1. Find your digital partner ✔
No two projects are the same ❄️. The first thing is to find an experienced partner who knows how to listen to you to understand your case and design a tailor-made solution.
Congratulations, you've found us!
2. Tell us about your business and objectives
Through an exploratory workshop, we analyze your business as if we were part of your company.
We want to understand your value proposition, who your ideal buyer persona is and to know your previous experience with paid advertising.
In addition, we discuss your objectives to ensure that they always guide our strategy.
.png)
3. Analysis of the environment
The analytical phase will allow us to obtain the first insights into the project environment.
We study the market, costs and opportunities. We analyze search trends in the industry, including how your competition acts and how you position yourself against them.
.png)
4. Strategy and Platforms
Once we have all the necessary information, we will design in detail the paid campaign strategy that best suits your business.
We will define the advertising platforms and the type of PPC campaigns with which we want to promote your products or services.
.png)
Launch your campaign 🚀
Measure results, optimize your ads and keep growing.
Get in touch with us to understand in detail how we can approach your project, what is the timing and the cost.
Get in touch with us to understand in detail how we can approach your project, what is the timing and the cost.
USING ARTIFICIAL INTELLIGENCE AT NOVICELL
Artificial Intelligence in PPC
AIs won't replace humans, but they will make them more productive. With an emphasis on ethics, transparency and productivity, we seek to provide our clients with the highest level of efficiency and quality.
CONTENT
Visual content with AI
Paid advertising platforms and others such as AdCreative.ai provide us with tools for creating visual content such as images and video with AI.
.gif)
DATE
Data mining with AI
ChatGPT allows us, through effective and tested prompts, to extract more data from campaigns and in a much faster way. In addition, we can expand our market and competition studies thanks to the information you provide us.
.gif)
video and images
Image enhancement
Increased quality of the images, Smart cropping of photos and videos or generative resizing, all in real time, are some of the possibilities of working with Artificial Intelligence within paid advertising.
Feedback from our customers
The best way to demonstrate our commitment and quality is through the experiences of our customers.
“It's a pleasure to work with a team like Novicell. For us, it is not just a supplier but another extension of the IT and Marketing departments. With your help, we are taking the web to the next level, thanks to the personalization of content and the implementation of the approach to capturing leads.“
Iván Siliuto
Coordinator of IT development at Turismo de Tenerife
“Our request with Novicell was simple, we wanted to understand how the user navigated our site. Thanks to their expertise, input and know how, the project became a total redesign of our site“
Pedro Eduardo
Digital Manager, STEEL GROUP
Working with Novicell means having a reliable technological partner with which to achieve strategic objectives. In addition to the expert knowledge of their teams, I highlight their professional and human quality, which has allowed us to build a strong and lasting relationship as supplier and customer
Alejandra Folgado
Marketing & Communications Director at Colliers
At the hospitals of the Quirónsalud Group in Barcelona, we have been working for years on different projects with Novicell, all of them focused on the development of our web environment. The results of the different actions carried out have been impeccable. In addition, the relationship with all the professionals we have been lucky enough to meet has made it really easy to achieve these successful results
Carlos Seguí
Territorial Director of Business Development, QUIRÓN SALUD GROUP
We have trusted Novicell to launch a new brand and promote it online. The agency's analytical capacity and work system have helped us a lot in this project. It has a team of expert professionals who provide us with the support we need in each of our Online Marketing actions
Mireia Folguera
Communication Manager, INSTITUT MARQUÈS
At BAXI, we were looking for a certified Sitecore partner with which to grow digitally, starting with the web as the epicenter of the ecosystem. In addition to the knowledge in this technology, we have found in the agency a strategic partner, with analytical capacity and reach to support us in our daily lives
Yolanda Agra
Digital and Communications marketing manager at Baxi
“We have been working with Novicell since 2018. They have helped us to position our brand, to increase and improve the quality of our leads, and to convert them into customers, thus achieving our web billing objectives. They have also designed and developed our new website. They are a great team that I recommend without a doubt.”
Viviane Gelpí Wenger
Director of Marketing and Communication at AGM Abogados
“Since we started working with Novicell, they have proven to be more than a service provider; they have integrated perfectly as part of our team at Beself Brands. With their expert PPC strategy for Google, Amazon Ads and Social Media, we have achieved the objectives set. Their communication is always fluid, their professionalism is evident at every step and, most importantly, they are always willing to collaborate with a smile. Grateful for your dedication and commitment“
Tamara Navarrete
CMO at Beself Brands
What types of paid advertising are there?
There are many different types of paid advertising, but some of the most common are:
Search Engine Advertising (SEM): This is the type of advertising shown in search results from Google, Bing and other search engines. SEM ads can be pay-per-click (PPC), meaning you only pay when someone clicks on your ad.
Social media advertising (SMM): This is the type of advertising shown on social media platforms such as Facebook, X, Instagram, and LinkedIn. SMM ads can be paid per click (CPC), per impression (CPM), or per conversion (CPA).
Display advertising: This is the type of advertising shown on websites and apps. Display ads can be paid per click (CPC), per impression (CPM), or per conversion (CPA).
Video advertising: This is the type of advertising shown in videos, such as those shown on YouTube, Facebook, and other websites. Video ads can be paid per view (CPV), per click (CPC), or per conversion (CPA).
Email marketing: This is the type of advertising that is sent to people through their email inboxes. Marketing emails may contain advertisements for products or services, as well as information about special offers and discounts.
What are the most effective paid advertising platforms?
The best paid advertising platforms vary depending on the type of business and the target audience. Among the most effective and popular options are:
- Google Ads
- Meta Ads
- Amazon Ads
- LinkedIn Ads
- X Ads
- YouTube Ads
Remember that it's crucial to develop a strategy aligned with your business objectives.
What are the benefits of paid advertising?
There are many benefits of paid advertising in the digital world (Pay-per-Click), including:
- You can reach a wider audience than with traditional marketing.
- You can target your ads to people who are interested in your products or services.
- You can measure the results of your advertising campaigns and see how they are performing.
- You can get a positive return on investment (ROI) from your advertising campaigns.
How much does it cost to hire a SEM/PPC agency?
It depends on many factors and the needs of your business strategy. We suggest that you hire a monthly hours pack. The number of hours varies based on the number of campaigns, business objectives and investment budget.
How can I create a successful paid advertising campaign?
To create a successful paid or pay-per-click advertising campaign, it's important to follow some tips, such as:
- Define your marketing objectives.
- Choose the right type of advertising for your business.
- Define your target audience.
- Create attractive and effective ads.
- Establish a budget for your advertising campaign.
- Monitor the results of your advertising campaign and make the necessary adjustments.
How to impact other countries with paid advertising?
To impact other countries with paid advertising, you can use the following strategies:
•Choose the right advertising platforms.
•Target your ads to a specific target audience.
•Use relevant keywords.
•Create attractive ads.
•Monitor your results.
How do we optimize your SEM campaigns step by step?
1. We create a personalized strategy
At Novicell, we listen to you. Thanks to our analysis tools, we will define together your business objectives, your target audience and your market to implement an SEM strategy tailored to you: from budget management to the creativity of advertising texts.
2. We improve your landing pages
We're going to optimize campaign landing pages to maximize conversions. So that a user can become a customer.
3. Continuous optimization
We monitor daily and manage your campaigns, adapting the budget according to needs and providing continuous improvements. We ensure that your campaigns work optimally, every time.
4. We analyze the results
A correct reading of the data is the key to boosting your campaigns: we share performance reports where you can see the performance results of your ads. At Novicell we are transparent: you will always have complete control and visibility of your campaigns and results.