+12%
Leads
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9

PPC Agency in Spain

More than an advertising and marketing agency, we are your ally in the Pay-per-click digital universe. We boost your business growth with paid campaigns that increase visibility across multiple channels and markets.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Jonathan Terreni
PPC Team Lead
Retrato en blanco y negro de un hombre joven con barba y bigote, mirando hacia arriba y a la izquierda.
Jackeline Gonzales
PPC Specialist
Retrato en blanco y negro de una mujer con cabello rizado y expresión seria.
Magalí Ferrari
PPC Specialist
Retrato en blanco y negro de una mujer joven, sonriente, con cabello recogido y vistiendo chaqueta y camiseta clara.
Alberto Cañas
Director of Marketing
Hombre de cabello oscuro y barba ligera vistiendo camisa blanca y saco oscuro, sonriendo ligeramente.
Eva Aribau
Customer Success Manager
Retrato en blanco y negro de una mujer joven sonriendo con cabello corto y camiseta de tirantes.
Stefi Trosman
Project Manager
Mujer con cabello rizado y suelto, sonriendo, vestida con camiseta oscura.
Your PPC Team
Interfaz de configuración de anuncio en Facebook mostrando opciones para nombre del anuncio, identidad, configuración y vista previa con anuncio de Open Day de Cloudworks Castellana.
Anillos Gucci con el diseño entrelazado GG en colores verde, negro y rosa sobre fondo gris.
Lista de palabras clave en español con volumen de búsqueda, porcentaje de dificultad por palabra clave (KD %) y costo por clic (CPC) en euros, mostrando términos relacionados con retribución flexible.
Definiciones del flujo de usuario para eShop con diagramas y prototipos de diseño de interfaz organizados en tres secciones: flujo de usuario, estrategia UX y sistema de diseño UI.
Captura de pantalla de búsqueda en Google para 'luxury properties madrid' con resultado patrocinado de Colliers y un mapa mundial de color rosa con etiquetas de términos de búsqueda sobre retribución flexible y salario flexible, seguido por un gráfico de interés en el tiempo para España en 12 meses con líneas de colores representando diferentes términos de búsqueda.
Gráfico de tendencias de búsqueda en España durante 12 meses para términos relacionados con retribución flexible y salario flexible, mostrando mayor interés en 'retribución flexible' (rojo) que en 'retribución flexible' (azul) y 'salario flexible' (verde).
Informe de julio 2024 para B2B en España, Francia y Portugal, mostrando 748 leads (+8%), 4.2% de conversión (+12%), 17,809 visitas (+6%), 14,446 visitas orgánicas (+3%) y 225 descargas, junto con gráficos de actividades y progreso de sprint.
Dos mujeres conversando en un espacio de coworking moderno; texto promocional sobre un día de coworking gratuito en Cloudworks Castellana.
Informe de julio 2024 para B2B en España, Francia y Portugal con métricas: 748 leads (+8%), 4.2% conversión (+12%), 17,809 visitas (+6%), 14,446 orgánico (+3%), 225 descargas. Actividades con gráfico de visitas, conversiones y branding y gráfico Sprint burndown. Resultados: objetivos superados, formulario nuevo y mejor velocidad de carga. Aprendizajes: cambio de imagen, reuniones más efectivas y mejoras en correo. Problemas: optimización de imágenes, campaña Sac33 parada. Para probar: canal Slack, campaña YouTube en LinkedIn, campaña DES22 Google.
Panel de métricas SEM con gráficos de leads únicos y conversiones, tabla comparativa de costos, clics, y CPL para Google y Meta, gráfico circular de KPIs, detalles de campañas y listas de optimización y prioridades para Google y redes sociales.
Mapa de búsqueda de restaurantes cercanos con listado a la izquierda mostrando nombres, calificaciones, fotos y opciones de reserva.
Interfaz de configuración de anuncio en Facebook mostrando opciones para nombre del anuncio, identidad, configuración y vista previa con anuncio de Open Day de Cloudworks Castellana.
Pantalla de interfaz de administración de campañas publicitarias con múltiples anuncios activos, mostrando columnas para activación, tipo de anuncio, estado de entrega y nombre del conjunto de anuncios.
Persona caminando en una cinta de correr plegable negra en una sala moderna y luminosa.
Interfaz de Google Search Console mostrando rendimiento en resultados de búsqueda para el sitio zuki.co.za, con métricas como clics totales, impresiones, CTR promedio y posición promedio, y un gráfico de tendencia.
Resumen de auditoría de sitio web mostrando salud del sitio al 78%, 23,777 páginas rastreadas, 539 errores, 8,072 advertencias y 86,053 notificaciones, con ideas totales divididas en 56, incluyendo ideas de estrategia, backlinks, SEO técnico, características SERP y semánticas.
Gráfica comparativa de ROAS 2023 y 2022 por meses, mostrando mayor rendimiento en 2023 en casi todos los meses, con tabla de páginas web más visitadas y datos porcentuales de nuevos usuarios.
Pantalla de resultados de búsqueda para relojes de lujo en España, mostrando imágenes de seis relojes y accesorios de lujo, junto con gráficos y datos de análisis de campañas publicitarias.

80% of your potential customers don't know you exist. The advertising space on Google and other platforms where you don’t appear will be filled by your competitors.

+30%
clicks
0
1
2
8
4
5
6
7
8
9
0
1
2
3
4
5
6
3
8
9
0
1
2
3
4
5
6
7
8
2

We make the complex simple

Behind each result, there is a coordinated work process that brings together our specialists, whose knowledge ensures the best for your project.
Header image
Header image
Header image
Resumen de métricas B2B para España, Francia y Portugal en julio 2024: 643 leads (+8%), conversión 6,2% (+12%), 45.809 visitas (+6%), 17.346 paid (+3%), 335 descargas. Gráficos de actividades muestran visitas, conversión y branding y un gráfico de sprint burndown con 34 tareas pendientes.
HOW DO WE WORK

Goals, People, and Commitment

We start by setting clear, measurable goals. Our team works closely with you, providing both quantitative and qualitative data to help you make informed, data-driven decisions.

Clear goals

We focus on defining key performance indicators to ensure we’re all aligned.

Aligned team

With clear goals, the team stays aligned - and by team, we mean you too:)

Regular reporting

At agreed intervals, we meet to review progress and share results—both quantitative and qualitative.

Continuous Adjustments

In the fast-paced digital world, constant adjustments are crucial. Together, we ensure the team stays aligned with your business goals.

NOVICELL AS YOUR DIGITAL AGENCY

Your project Step by Step

Every achievement begins with the decision to take the first step

USING ARTIFICIAL INTELLIGENCE AT NOVICELL

AI in PPC

AIs won't replace humans, but they will make them more productive. With an emphasis on ethics, transparency and productivity, we seek to provide our clients with the highest level of efficiency and quality.

CONTENT

Visual content with AI

Paid advertising platforms like Google and others such as AdCreative.ai provide us with tools for creating visual content such as images and video with AI.

Varias series de anuncios digitales en carrusel para Tesla, LinkedIn y Under Armour, mostrando textos personalizados, logotipos y diferentes tamaños y formatos de imágenes.
DATE

Data mining with AI

ChatGPT allows us, through effective and tested prompts, to extract more data from campaigns and in a much faster way. In addition, we can expand our market and competition studies thanks to the information you provide us.

Portátil en una superficie blanca con una maceta y una taza, mostrando una página web para crear una tienda en línea.
video and images

Image enhancement

of the images, of photos and videos or , all in real time, are some of the possibilities of working with Artificial Intelligence within paid advertising.

Comparación lado a lado de dos robots de juguete, uno rojo y uno rosa, con el texto 'Original' sobre la imagen izquierda y 'Optmizada con IA' sobre la derecha, mostrando una imagen más nítida y clara en la derecha.
PROJECTS

our commitment to delivery

Every project is an opportunity to innovate, exceed expectations and make a difference.

Feedback from our customers

The best way to demonstrate our commitment and quality is through the experiences of our customers.

It's a pleasure to work with a team like Novicell. For us, it is not just a supplier but another extension of the IT and Marketing departments. With your help, we are taking the web to the next level, thanks to the personalization of content and the implementation of the approach to capturing leads.
Hombre joven con barba y cabello oscuro, vestido con camisa blanca y saco gris claro, sonriendo ligeramente.

Iván Siliuto

Coordinator of IT development at Turismo de Tenerife

Our request with Novicell was simple, we wanted to understand how the user navigated our site. Thanks to their expertise, input and know how, the project became a total redesign of our site
Retrato en blanco y negro de una persona con cabello recogido hacia atrás y gafas oscuras, con expresión neutral.

Pedro Eduardo

Digital Manager, STEEL GROUP

Working with Novicell means having a reliable technological partner with which to achieve strategic objectives. In addition to the expert knowledge of their teams, I highlight their professional and human quality, which has allowed us to build a strong and lasting relationship as supplier and customer
Retrato de mujer con cabello castaño lacio hasta los hombros y chaqueta blanca sobre fondo gris.

Alejandra Folgado

Marketing & Communications Director at Colliers

At the hospitals of the Quirónsalud Group in Barcelona, we have been working for years on different projects with Novicell, all of them focused on the development of our web environment. The results of the different actions carried out have been impeccable. In addition, the relationship with all the professionals we have been lucky enough to meet has made it really easy to achieve these successful results
Hombre sonriente con brazos cruzados vistiendo traje oscuro y camisa blanca, sobre fondo gris.

Carlos Seguí

Territorial Director of Business Development, QUIRÓN SALUD GROUP


We have trusted Novicell to launch a new brand and promote it online. The agency's analytical capacity and work system have helped us a lot in this project. It has a team of expert professionals who provide us with the support we need in each of our Online Marketing actions
Mujer sonriente de cabello corto y oscuro con camiseta blanca frente a una ventana con reflejos.

Mireia Folguera

Communication Manager, INSTITUT MARQUÈS

At BAXI, we were looking for a certified Sitecore partner with which to grow digitally, starting with the web as the epicenter of the ecosystem. In addition to the knowledge in this technology, we have found in the agency a strategic partner, with analytical capacity and reach to support us in our daily lives
Retrato en blanco y negro de una mujer con cabello lacio, largo hasta los hombros, llevando una prenda oscura y mirando al frente con expresión neutra.

Yolanda Agra

Digital and Communications marketing manager at Baxi

We have been working with Novicell since 2018. They have helped us to position our brand, to increase and improve the quality of our leads, and to convert them into customers, thus achieving our web billing objectives. They have also designed and developed our new website. They are a great team that I recommend without a doubt.”
Mujer sonriente con cabello largo y rizado, chaqueta verde oliva y blusa negra, posando en un interior iluminado.

Viviane Gelpí Wenger

Director of Marketing and Communication at AGM Abogados

Since we started working with Novicell, they have proven to be more than a service provider; they have integrated perfectly as part of our team at Beself Brands. With their expert PPC strategy for Google, Amazon Ads and Social Media, we have achieved the objectives set. Their communication is always fluid, their professionalism is evident at every step and, most importantly, they are always willing to collaborate with a smile. Grateful for your dedication and commitment
Retrato de una mujer con cabello rizado largo, vestida con blusa blanca y saco gris de encaje, fondo claro.

Tamara Navarrete

CMO at Beself Brands

PPC FAQs

Frequently asked questions about the service: Pay Per Click (PPC).

What types of paid advertising are there?

There are many different types of paid advertising, but some of the most common are:

Search Engine Advertising (SEM): This is the type of advertising shown in search results from Google, Bing and other search engines. SEM ads can be pay-per-click (PPC), meaning you only pay when someone clicks on your ad.

Social media advertising (SMM): This is the type of advertising shown on social media platforms such as Facebook, X, Instagram, and LinkedIn. SMM ads can be paid per click (CPC), per impression (CPM), or per conversion (CPA).

Display advertising: This is the type of advertising shown on websites and apps. Display ads can be paid per click (CPC), per impression (CPM), or per conversion (CPA).

Video advertising: This is the type of advertising shown in videos, such as those shown on YouTube, Facebook, and other websites. Video ads can be paid per view (CPV), per click (CPC), or per conversion (CPA).

Email marketing: This is the type of advertising that is sent to people through their email inboxes. Marketing emails may contain advertisements for products or services, as well as information about special offers and discounts.

What are the most effective paid advertising platforms?

The best paid advertising platforms vary depending on the type of business and the target audience. Among the most effective and popular options are:

  • Google Ads
  • Meta Ads
  • Bing Ads
  • Amazon Ads
  • LinkedIn Ads
  • X Ads
  • YouTube Ads

Remember that it's crucial to develop a strategy aligned with your business objectives.

What are the benefits of paid advertising?

There are many benefits of paid advertising in the digital world (Pay-per-Click), including:

  • You can reach a wider audience than with traditional marketing.
  • You can target your ads to people who are interested in your products or services.
  • You can measure the results of your advertising campaigns and see how they are performing.
  • You can get a positive return on investment (ROI) from your advertising campaigns.
How much does it cost to hire a SEM/PPC agency?

It depends on many factors and the needs of your business strategy. We suggest that you hire a monthly hours pack. The number of hours varies based on the number of campaigns, business objectives and investment budget.

How can I create a successful paid advertising campaign?

To create a successful paid or pay-per-click advertising campaign, it's important to follow some tips, such as:

  • Define your marketing objectives.
  • Choose the right type of advertising for your business, such as Google Ads or social media platforms like Meta.
  • Define your target audience.
  • Create attractive and effective ads.
  • Establish a budget for your advertising campaign.
  • Monitor the results of your advertising campaign and make the necessary adjustments.
How to impact other countries with paid advertising?

To impact other countries with paid advertising, you can use the following strategies:

•Choose the right advertising platforms.

•Target your ads to a specific target audience.

•Use relevant keywords.

•Create attractive ads.

•Monitor your results.