Inbound Marketing and CRM Agency

B2B inbound marketing using content, automation, and CRM. We attract your buyers, qualify them, and hand them over to sales when they're ready.

Request a funnel audit

What you gain with an inbound marketing strategy

Sales stops ignoring marketing leads. We define what a qualified lead is with both teams, and only those that meet the criteria move forward.
You know what happened between the first visit and the order. In Brother the dashboard measures the entire journey, not just downloads.
Content stops being just a blog and becomes a sales tool. In Marcos Jewelry pre-purchase content helped increase total leads by 109%.

How to know if you need an inbound marketing agency

Marketing hands over leads and sales doesn't call them. Each team has its own idea of what a good lead is, and none of it is written down.

Your sales cycle lasts months and you don't know what happens in between. Someone downloads a catalog, and you never hear from them again until they ask for a price.

You have a CRM that no one uses. Sales reps take notes in their notebooks, but real sales data never makes it back to marketing.

You publish content without knowing if it actually sells.. Your blog is growing and traffic is up, but the pipeline isn't moving.

Inbound Marketing services

SEO for inbound

We use SEO strategies focused on relevant content and your audience's needs to drive quality organic traffic. Optimize every interaction from search to conversion.

SEO

SEM and paid media

Complement your inbound marketing strategy with paid campaigns that boost your content. Through paid media, we capture qualified leads at the right moment to achieve results.

PPC

UX/UI for inbound marketing

An intuitive user experience is key to converting visitors into leads. With a design focused on your users and seamless navigation, we optimize every step of the customer journey.

UX/UI

We are a HubSpot partner

As certified HubSpot specialists, we configure this platform to optimize your lead management and automate your marketing and sales processes.

Furthermore, we have exclusive access to the latest updates and deep expertise in the most advanced tools and resources of this leading marketing automation and CRM platform.

OUR PROCESS

Your inbound strategy, step by step

Funnel audit

We start with the buying committee: who is searching, who is evaluating, and who is signing. We define buyer personas with marketing, product, and sales simultaneously, as each team understands a different part of the customer. We also examine what currently happens to the leads coming in, from the form submission to the sales call.

Deliverable: buyer personas, an audit of your current funnel, and a definition of a qualified lead signed off by both marketing and sales.

B2B lead generation plan

We present what we would do and in what order: what content is needed for each phase, what is automated, what tools support it, and what is measured. We prioritize based on impact rather than what is quick to set up. If there is something you don't need, this is where we tell you.

Deliverable: inbound plan with the content map by phase, CRM architecture and automations, and KPIs.

Implementation and measurement

We set up HubSpot and lead scoring based on agreed-upon criteria, produce the content, and activate nurturing workflows. Each month, we review which content and which channel bring in opportunities, not just which brings in the most traffic. If a format isn't moving the pipeline, it gets changed that same month.

Deliverable: system up and running, content being published, and monthly sales funnel report.

PIM testimonials

Our clients

"We have been working with Novicell since 2018. They have helped us position our brand, increase and improve the quality of our leads, and convert them into clients, thereby helping us meet our web revenue goals. They also designed and developed our new website. They are a great team that I would recommend without a doubt."

Viviane Gelpí Wenger

Marketing and Communications Director at AGM Abogados

Capturing B2B leads with a digital marketing strategy that improved their positioning and sales funnel

Real-world case

Brother

Capturing B2B leads with a digital marketing strategy that improved their positioning and sales funnel

Results

We define a lead nurturing plan through a new CRM.
We created a Dashboard which measures the results from the attraction to the closing of sales.
We optimize the web to position it in valuable key searches for users and the business.

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View full case study

Carolina Aguilar

Senior Digital Strategist

The sales funnel can't be fixed in pieces

"I've seen inbound projects that start with a content calendar and end with a CRM full of contacts that no one calls. The ones that work start with a different question: what does sales consider a good opportunity, and how is it closed at your company? That’s where the content comes from, that’s where the lead scoring comes from, and that’s where the leads that sales actually follow up on come from."

Jaume Alsina, Digital Operations at Novicell.

Alejandra Pedraza, Growth Marketer at Novicell.

Alberto Cañas, Marketing Director at Novicell

activate your B2B lead generation

Inbound Marketing FAQs

Service FAQs: Inbound Marketing.

CONTACT

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Industrial product marketing: why your catalog isn't selling anymore

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Inbound Marketing and CRM Agency

What you gain with an inbound marketing strategy

How to know if you need an inbound marketing agency