CPQ Agency
Companies that implement a CPQ system reduce quote creation time by over 60%.
🎯Your business can also gain agility and protect margins with a well‑integrated CPQ solution.
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What is a CPQ
A Configure‑Price‑Quote (CPQ) system centralizes product configuration, price calculation, and quote generation in a single platform, fully connected to your tech stack.
A modern CPQ doesn’t just speed up quotes: it automates pricing and discount rules, manages product versioning, generates contracts in one click, and provides full traceability of the entire sales process.
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You need a CPQ if you have...
If you identify with any of these situations, your company may need a CPQ.
Quotes that take too long
Your team spends days generating and approving proposals, delaying deal closures.
Complex configurations
Products or services require multiple options, and lack of control leads to costly errors.
Inconsistent discounts
Each salesperson applies different prices and discounts, hurting margins and commercial consistency.
Manual, unclear proposals
Quotes are created in spreadsheets and scattered documents, making tracking and traceability difficult.
How to choose a CPQ
Selecting a CPQ is a strategic decision that impacts sales, margins, and customer experience. To choose the right one, follow these steps:
Involve your team
Bring together sales, marketing, finance, and IT to understand how they create and manage quotes, what slows them down, and where opportunities are lost.
Evaluate your options
Not all CPQs are the same. Compare ease of use, ability to model pricing rules, integrations with your stack, and scalability.
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Ask the right questions
Request demos and validate with real examples of quotes and approvals. Choose a solution that fits your business now and in the future.
Benefits of a CPQ in
each area of your company
A CPQ system optimizes how each team creates, manages, and approves quotes.
Sales
Generate quotes in minutes and avoid configuration errors that delay closures.
IT/Technology
Connect CPQ with CRM, ERP, PIM, and eCommerce to ensure consistent, duplicate‑free data.
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Marketing
Launch new configurations and promotions with pricing always aligned.
Finance
Control discounts, approve exceptions, and protect margins on every quote.
How a CPQ agency
can help you
At Novicell, we design and implement CPQ solutions tailored to your business. We support you from initial analysis to full integration within your digital ecosystem.
What is a CPQ system and what is it for?
A CPQ (Configure‑Price‑Quote) enables automated, consistent product configuration, pricing rules, and quote generation.
It’s essential for companies with complex catalogs and fast sales cycles.
What advantages does a CPQ offer B2B companies?
In B2B, a CPQ improves quote accuracy, reduces configuration errors, and protects margins by controlling discounts.
It also accelerates time‑to‑quote and enhances the buying experience.
What type of companies need a CPQ?
Companies with configurable products, complex pricing, or slow approval processes. Industries like manufacturing, technology, construction, and energy especially benefit.
How long does it take to implement a CPQ?
It depends on catalog complexity, number of users, and integrations. Most projects are completed in 2 to 4 months, including analysis, configuration, and training.
What’s the difference between a CPQ and an ERP?
ERP manages post‑sale operations. CPQ speeds up configuration and quote approval before the order, ensuring accuracy and consistency.
Do you need a CRM to use a CPQ?
Not mandatory, but integrating with a CRM automates customer and opportunity data, reducing manual work.
What is the ROI of implementing a CPQ?
The ROI of a CPQ is often seen within a few months thanks to reduced errors, time saved on quote creation, and higher close rates.
Many companies recover the initial investment in less than a year by streamlining processes and protecting margins.