DynamicWeb is the integrated platform that combines ecommerce, PIM and marketing automation, designed for B2B companies that need a single system to manage data, orders and marketing without complex synchronization.
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Founded in 1999 · 300+ employees · Copenhagen, Denmark
DynamicWeb is an integrated B2B ecommerce platform that combines ecommerce, PIM (product information management) and marketing automation functionalities in a single system. Its proposal is to be the best-of-breed alternative for companies that prefer data consolidation and native integration over individual specialization.
Evolution from a pure e-commerce platform (1999) to an integrated DXP has allowed DynamicWeb to compete directly in the business B2B segment, being especially strong in Nordic markets and the German Empire.
🧭 Roadmap oriented to: Improvements in native AI for personalization, expansion of composable commerce capabilities without losing integration, and better support for commerce in emerging markets.
DynamicWeb fits medium to large B2B organizations that have opted for integration rather than better-of-breed, seeking to avoid the complexity of synchronizing data between systems.
Complex B2B manufacturers and distributors: Companies with extensive catalogs, multiple clients, customized pricing, and sophisticated order workflows.
Omnichannel Retailers Who Need Unified Data: Businesses where data consistency between online store, PIM and marketing is critical.
Companies in digital transition: Organizations migrating from legacy systems that value data and process consolidation.
Partners and agencies that serve B2B: Teams that need a flexible platform for multiple clients with diverse requirements.
💼 Primary business impact: Reduces operational complexity. Eliminate data desynchronization. It enables fast time-to-market with new digital initiatives.
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It's designed for B2B companies that need robust ecommerce, integrated data management and marketing capabilities without leaving a single integrated system.
Unlike separate, better solutions, DynamicWeb combines ecommerce, PIM, and marketing automation on a single platform. It avoids the need to synchronize data between multiple systems. Ideal for companies that value data integrity and unified workflows.
It supports catalogs with complex data architectures, multiple variants, product configurations, and sophisticated business rules. It allows dynamic pricing, granular permissions per customer, and extreme customization without custom development.
Complex order flows: approvals, self-billing, integrated tracking. Support for B2B orders with multiple lines, custom configurations, and compliance with specific SLAs per customer.
Email, personalization, segmentation and automation all within the platform without external dependency. Crucial for B2B companies where nurturing and personalization are strategic.
DynamicWeb is the option for companies that value integration rather than specialization, but without renouncing to connect external systems when necessary.
ERP: SAP, Microsoft Dynamics, Navision via APIs
Marketplace: Amazon, eBay, Mirakl via connectors
Payments: Integrated Stripe, Adyen, Square
Email & CRM: Native integration with no plugins required
Analytics: Google Analytics, Mixpanel via webhooks
⭐ What they value most: Users highlight the advantage of having ecommerce, PIM and marketing in one system. Data teams appreciate the absence of synchronization between systems. B2B companies value the flexibility of data modeling. Partners appreciate architecture that allows for extreme customisation.
💡 Considerations to consider: Requires a specialized partner for implementation. Steep learning curve due to the integration of multiple functions. Smaller technical community than individual specialized solutions. Best option for large companies; smaller companies may find it oversized.
At Novicell, we support B2B companies to implement DynamicWeb, from data architecture and PIM to ERP integrations and complex order workflows.
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