Sales Layer is the simple but powerful PIM platform, designed for distributors, wholesalers and B2B companies that need to manage complex catalogs, personalized pricing and multichannel synchronization without technical complexity.
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Founded in 2012 · 50+ employees · Madrid, Spain + Manchester, UK
Sales Layer is a PIM platform focused on distributors, wholesalers and B2B companies that need to manage complex product information, personalized pricing and multichannel synchronization without the complexity of enterprise PIM systems. Its proposal is to be the “practical PIM” for companies that have outperformed spreadsheets but do not need enterprise-grade architecture.
Unique positioning in the European SMB segment has allowed Sales Layer to grow strongly in distributors and wholesalers, being especially popular in markets such as Spain, France, Italy and Nordic markets.
🧭 Roadmap oriented to: Expansion of AI capabilities for automatic product enrichment, improvements in complex variant management, integration of sustainability/compliance tools, and geographical expansion.
Sales Layer fits B2B companies with extensive catalogs that need speed and ease in managing product information without wanting to learn complex PIM systems.
Wholesale distributors: Companies distributing to resellers, physical stores, e-commerce, in need of accurate catalogs and frequent updates.
Companies with multiple brands: Business groups with several product lines that need centralized management but differentiated distribution by brand.
Multichannel Retailers: Physical stores expanding to online with the need to keep a catalog synchronized between legacy systems and new digital channels.
Manufacturers selling B2B: Manufacturers who sell directly to distributors and resellers, needing complex product information without complex ERP systems.
💼 Primary business impact: Reduces catalog update time. Minimizes synchronization errors between channels. It allows complex business models without custom development.
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It is designed for distributors, wholesalers and B2B companies that need to manage large catalogs, multiple customers with personalized pricing, and synchronization with multiple sales channels (online stores, marketplaces, ERPs) without technical complications.
It supports catalogs with thousands of products, variants and attributes. Intuitive interface for mass editing, importing from Excel, and automating repetitive processes. Ideal for resellers where the speed of updating the catalog is critical.
Complex pricing rules: based on volume, customer, product family, season. Margins per channel. Automatic discounts. It allows complex business models without custom developments.
Native connectors for Shopify, WooCommerce, Prestashop, Amazon, eBay, Mirakl. Bidirectional synchronization: catalog to channels, orders and stock to the source. All from a single interface.
Portals for distributors and resellers where they see prices, discounts, and specific sales tools. Granular control of what each customer sees.
Sales Layer is the option for companies that need an easy-to-use PIM, with predefined integrations to common ecommerce platforms and marketplaces, without requiring complex technical architecture.
eCommerce: Shopify, WooCommerce, Prestashop, Magento, BigCommerce, custom storefronts via APIs
Marketplaces: Amazon, eBay, Miral, Cdiscount
ERP: Custom integrations via REST API or standard formats (XML, CSV)
CMS: Connection to any CMS via APIs
Warehouse: Synchronization of stock to multiple destinations simultaneously
⭐ What they value most: Users highlight ease of use compared to complex enterprise PIMs. Dealers appreciate fast synchronization and the absence of desynchronization between channels. Non-technical teams value that it does not require API or programming knowledge. Especially valued by European SMBs for their close support and understanding of local markets.
💡 Considerations to consider: For catalogs with very complex data architecture, Sales Layer may be limited (best option: Akeneo or Bluestone PIM). A smaller extension marketplace than enterprise solutions. For extremely high product volumes, it may require an optimized import architecture.
At Novicell, we accompany distributors and wholesalers to implement Sales Layer, from importing legacy catalogs to optimizing pricing rules and multichannel synchronization.
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.