Technological partner

Sitecore

Enterprise DXP for large multinational industrial companies that need buyer-segment personalization and digital experience management at scale.

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Founded in 1998 · 1000+ employees · Chicago, IL + multiple global offices

What is Sitecore

Sitecore is the leading DXP (Digital Experience Platform) platform for retail and B2B companies, which combines CMS, personalization engine, marketing automation and analytics in a unified platform. Its proposal is to be the best-of-breed alternative for companies that value synergy and the power of integrated personalization.

Evolution from pure CMS to a composable platform (XM Cloud, Sitecore Content Hub) has allowed Sitecore to remain relevant in an era of modern architecture.

🧭 Roadmap oriented to: Continuous improvements in XM Cloud (composable architecture), expansion of Sitecore CDP (customer data), native AI for personalization and content generation, and better developer experience.

The enterprise DXP for large multinational industrial companies

Sitecore fits large multinational industrial companies that need to personalize the web experience by buyer profile (engineer, procurement director, distributor) and manage multi-language content with complex approval workflows.

Ideal for organizations investing in digital experience that need to segment B2B audiences by on-site behavior.

What it means to work with Sitecore

  • Coste: Custom enterprise pricing. Typically $50000+/year depending on scale. Cloud vs on-premise options.
  • Contracting: Annual contracts typically. Cloud (SaaS) or on-premise options.
  • Prior evaluation: Personalized demo. POC typically required. In-depth assessment.
  • Deployment: Large projects, typically 6-18 months with a partner. It requires a dedicated team from both vendor and customer.
  • Support: 24/7 SLA technical support. Dedicated TAM. Premium support for enterprise.
  • Resources: Extensive documentation, SDKs, examples, extension marketplace, strong partner ecosystem.
  • Partners: Global network of certified enterprise partners. Novicell is a partner in Europe.

    • Key capabilities of Sitecore

    Sitecore's integrated CDP enables segmenting B2B audiences by browsing behavior, interaction history, and buyer profile, activating personalized content in real time.

    This is especially relevant for manufacturers with multiple audience profiles that need differentiated experiences.

    Integrations and technical flexibility

    Sitecore is the option for companies that need truly enterprise DXP with robust integrations, native customization, and the ability to scale without limits.

    CMS: Sitecore CMS (cloud or on-premise)

    eCommerce: Sitecore Commerce or integrations with Shopify/SAP Commerce

    Marketing Automation: Sitecore Native Marketing Cloud

    Analytics: Sitecore CDP (Customer Data Platform) native

    ERP: SAP, Oracle custom integrations

    Headless: Complete APIs for headless architecture

    What people say about Sitecore

    ⭐ What they value most: Retailers highlight personalization at scale. Marketing teams appreciate native integration of automation and analytics. Enterprises value support and ecosystem. Developers value modern architecture (XM Cloud).

    💡 Considerations to consider: Significant cost, only feasible for enterprises. Steep learning curve. Requires dedicated equipment for maintenance. Vendor lock-in (difficult to migrate once in). Best option for large-scale projects where ROI is clear.

    Novicell & Sitecore

    Certified partners

    At Novicell, we implement Sitecore for large industrial companies that need personalization at scale, advanced multi-language management, and B2B audience segmentation from a complete DXP platform.

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