Struct PIM is the simple but powerful PIM platform designed for distributors, retailers and SMBs who need to manage complex, multichannel catalogs without enterprise complexity.
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Founded in 2016 · 50+ employees · Copenhagen, Denmark
Struct is a PIM platform focused on simplicity and usability, allowing distributors and medium-sized retailers to manage complex catalogs without requiring dedicated technical teams or extreme learning curves. Its proposal is to be the “practical PIM” for companies that have passed spreadsheets but do not need (nor can) pay for enterprise.
Unique positioning in the European SMB segment has allowed Struct to grow in distributors and retailers, being especially popular in Nordic markets.
🧭 Roadmap oriented to: Improvements in AI for product enrichment, better support for sustainability data, extended integrations to legacy systems, and geographical expansion.
Struct fits distributors, mid-sized retailers and B2B companies that need professional PIM without wanting to learn complex enterprise systems.
Dealers and wholesalers: Companies with extensive catalogs from multiple suppliers, needing organization without complex systems.
Retailers with multiple channels: Physical and online stores that need reliable synchronization without fragile plugins.
Mid-size manufacturers: Manufacturers who need PIM without investing in SAP or Akeneo.
Growing companies: SMBs scaling from spreadsheets that need a professional yet affordable solution.
💼 Primary business impact: Reduces catalog update time. Minimizes synchronization errors. It allows growth without replatforming.
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It is designed for distributors, retailers and B2B companies that need to manage complex catalogs without wanting to navigate complex enterprise PIM architecture.
Struct prioritizes usability over technical complexity. Marketing and product teams can work without the need for extensive training or IT support. Low learning curve compared to enterprise PIMs.
It supports catalogs with thousands of products, complex variants, and custom attributes. Inheritance system for attributes allows efficiency in massive data. Perfect for distributors with multiple product families.
Native connectors for ecommerce, marketplaces, and POS stores. Bidirectional synchronization with no desynchronization. Control what data goes to each channel by product family or customer.
Clean and well-documented REST APIs. Custom integrations using webhooks. Ideal for businesses that need flexibility without sacrificing ease of use.
Struct is the option for companies that need a PIM with predefined integrations but also the ability to customize via APIs.
eCommerce: Shopify, WooCommerce, Magento, BigCommerce
Marketplace: Amazon, eBay, Etsy
POS: Custom integrations via API
ERP: Connectors with common systems
Analytics: Webhooks for custom tracking
⭐ What they value most: Users highlight ease of use compared to complex PIMs. Dealers appreciate fast synchronization. Non-technical equipment values that it does not require programming. Small businesses value pricing fairly without surprise escalations.
💡 Considerations to consider: For very complex data architectures, it may be limited. Smaller technical community than enterprise solutions. For massive volumes of products, it may require optimization.
At Novicell, we accompany distributors and retailers to implement Struct, from importing catalogs to optimizing multichannel synchronization.
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