Technological partner

Struct PIM

Intuitive PIM for mid-sized manufacturers that centralise technical product sheets and distribute them to eCommerce, marketplaces and sales channels.

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Founded in 2016 · 50+ employees · Copenhagen, Denmark

What is Struct PIM

Struct is a PIM platform focused on simplicity and usability, allowing distributors and medium-sized retailers to manage complex catalogs without requiring dedicated technical teams or extreme learning curves. Its proposal is to be the “practical PIM” for companies that have passed spreadsheets but do not need (nor can) pay for enterprise.

Unique positioning in the European SMB segment has allowed Struct to grow in distributors and retailers, being especially popular in Nordic markets.

🧭 Roadmap oriented to: Improvements in AI for product enrichment, better support for sustainability data, extended integrations to legacy systems, and geographical expansion.

PIM for mid-market digital manufacturers that need to professionalize product data management

Struct PIM fits mid-market digital manufacturers that need to centralize technical sheets, engineering specifications, and product data, and distribute them to eCommerce, marketplaces, and digital catalogs automatically — without the adoption curve or cost of enterprise solutions like Stibo or Akeneo.

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What does it mean to work with Struct

  • Cost: Staggered pricing based on number of products. Plans starting at $300-$800+/month depending on the scale. No hidden fees.
  • Contracting: Typical annual SaaS subscription.
  • Prior evaluation: Personalized demo. Access to documentation and sandbox.
  • Deployment: Catalog import and synchronization setup (weeks typically). No specialized partner is required for straightforward implementations.
  • Support: Technician included with quick response.
  • Resources: Clear documentation, examples of integration, active community.
  • Partners: Network of certified integrators in major markets.

    • Struct PIM Key Capabilities

    It is designed for distributors, retailers and B2B companies that need to manage complex catalogs without wanting to navigate complex enterprise PIM architecture.

    Intuitive interface for non-technical teams

    Struct prioritizes usability over technical complexity. Marketing and product teams can work without the need for extensive training or IT support. Low learning curve compared to enterprise PIMs.

    Flexible management of attributes and variants

    It supports catalogs with thousands of products, complex variants, and custom attributes. Inheritance system for attributes allows efficiency in massive data. Perfect for distributors with multiple product families.

    Reliable multi-channel synchronization

    Native connectors for ecommerce, marketplaces, and POS stores. Bidirectional synchronization with no desynchronization. Control what data goes to each channel by product family or customer.

    Flexible, hassle-free integrations

    Clean and well-documented REST APIs. Custom integrations using webhooks. Ideal for businesses that need flexibility without sacrificing ease of use.

    Integrations and technical flexibility

    Struct is the option for companies that need a PIM with predefined integrations but also the ability to customize via APIs.

    eCommerce: Shopify, WooCommerce, Magento, BigCommerce

    Marketplace: Amazon, eBay, Etsy

    POS: Custom integrations via API

    ERP: Connectors with common systems

    Analytics: Webhooks for custom tracking

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    What people say about Struct

    ⭐ What they value most: Users highlight ease of use compared to complex PIMs. Dealers appreciate fast synchronization. Non-technical equipment values that it does not require programming. Small businesses value pricing fairly without surprise escalations.

    💡 Considerations to consider: For very complex data architectures, it may be limited. Smaller technical community than enterprise solutions. For massive volumes of products, it may require optimization.

    Novicell & Struct

    Certified partners

    At Novicell, we implement Struct PIM for mid-market manufacturers that want to professionalize their product data management without oversizing the investment. From catalog structure to channel distribution, we guide the entire process.

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