PIM for manufacturers and distributors with high-variant catalogs. Native integration with SAP Business One and multichannel product data management.
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Founded in 2001 · 200+ employees · Copenhagen, Denmark + multiple global offices
Perfion is an enterprise PIM platform designed for complex distributors, manufacturers and retailers who need to manage sophisticated relationships between products, suppliers, customers and channels. Its proposal is to be the Nordic alternative to Akeneo/STIBO for companies with catalogs where relational data integrity is critical.
Evolution from a specific ecommerce platform to a general-purpose PIM has positioned Perfion as a reference in Nordic markets, especially in complex distributions and manufacturers.
🧭 Roadmap oriented to: Improvements in AI for data enrichment, expansion of DAM capabilities, improved integrations to modern cloud systems, and support for sustainability/compliance.
Perfion fits large B2B companies, complex distributors, and manufacturers with catalogs where data architecture is critical.
Complex multichannel distributors: Companies distributing to multiple types of customers (resellers, B2B, B2C) with different prices and applicabilities.
Manufacturers with technical catalogs: Manufacturers with complex products, configurations, and massive technical documentation.
Retailers with multiple brands: Business groups with several lines where data consolidation is critical but each brand has a separate digital identity.
Distributors of spare parts and accessories: Companies where compatibility relationships between products are critical (auto parts, electronics, etc.).
💼 Primary business impact: Reduces complexity of ERP integrations. It supports sophisticated business models without custom developments. Improves data quality and consistency.
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It is designed for complex distributors, multichannel retailers and manufacturers who need to manage catalogs with sophisticated data relationships and reliable multichannel synchronization.
Perfion enables complex relationships between products, suppliers, customers and channels. Ideal for distributors where a product has multiple variants, suppliers, prices and applicabilities per customer/channel.
Integrated DAM for managing digital assets. Automatic optimization for multiple channels (web, mobile, print). Granular control of what media goes to each channel.
Predefined connectors to common ERP systems. Bidirectional: mastery product in Perfion, prices and stock from ERP. It reduces the need for complex middleware.
Synchronization to ecommerce, marketplace, POS, B2B portals, printing. Data transformation per channel without the need for custom scripts.
Perfion is the option for companies with complex integration requirements, especially where an established ERP must remain the system of record.
ERP: SAP, Microsoft Dynamics, Navision, IFS (predefined connectors)
eCommerce: Shopify, Magento, WooCommerce, custom
Marketplace: Amazon, eBay, Mirakl
B2B Portal: Custom solutions via APIs
DAM: Integrated image and file management
⭐ What they value most: Perfion is the preferred choice for industrial manufacturers seeking measurable ROI in product data management: reduced time-to-market for new products, elimination of errors in technical sheets and catalogs, and automated distribution to digital channels. Its native integration with SAP Business One and Microsoft Dynamics makes it a natural ERP extension for companies already operating in that ecosystem.
💡 Considerations to keep in mind: Best option for companies with a Microsoft/SAP ecosystem. Complex implementations require a certified partner.
At Novicell, we accompany distributors and manufacturers to implement Perfion, from relational architecture and data modeling to complex ERP integrations and multichannel synchronization.