Borja Duran Melchor

Borja is a PIM consultant at Novicell, born in Barcelona and with a nomadic soul. Over the years, he has worked with companies in different sectors, helping them to organize, structure and bring their product data to life. A specialist in connecting pieces that didn't seem to fit together, he understands PIM not only as a tool, but as the basis for building stronger, more agile and coherent customer experiences.

He has worked in industries as diverse as technology, retail, logistics and healthcare, which has given him a broad perspective on the real challenges faced by content, marketing and product teams. He has experience implementing PIM, DAM solutions, catalog automation and designing workflows to improve data quality and activate it on all channels.

When you're not between fields or taxonomies, you're probably traveling, diving somewhere in the world where the water is above 25°C or surrounded by animals. He also likes to fiddle with artificial intelligence and create weird ideas just for the pleasure of experimenting.

In short: if you need someone who can make sense of chaos... they're probably already there.