Latest publications

Learn about the digital trends in the industrial sector in 2026 and the tools for managing products, content and sales in a B2B environment.

What is a modern eCommerce, how to know if your platform has been left behind and what steps to take to update it.

What is Webflow, its advantages and limitations, and how to know if it is the right CMS for your company according to your objectives.

Learn how your company can appear in the answers generated by artificial intelligence.

We'll tell you how artificial intelligence helps you make better UX decisions, optimize processes and improve the user experience.

A well-managed PIM can boost innovation, connect departments and turn information into value for your company.

Learn what a CPQ (Configure, Price, Quote) is, how it works and why it's key to optimizing digital budget management in B2B and industrial companies.

Practical guide on what to consider before launching a self-service B2B portal.

All about Agentic Commerce and how to apply it to your B2B business: AI agents who negotiate, compare and manage orders.

Learn about what's new in WordPress in 2025 and how they affect your business's digital strategy.

Google Ads for B2B focused on results: how to generate qualified leads, optimize investment and convert clicks into business opportunities.

Learn how a PIM helps quality managers ensure accurate, consistent and traceable information.

5 key trends that are already impacting eCommerce and how to apply them to grow with profitability.

What the llms.txt file is, how it works and how it can help you control the access of AI models to the content of your website.

Common errors on your website that cause the loss of leads and how to correct them to increase conversion and attract more customers.

Detect overlaps in your B2B technology stack and learn how to avoid them to gain efficiency, control and scalability in your company.

Take advantage of summer to stand out from the competition, reactivate dormant leads and prepare for a Q4 with a solid pipeline.

If you manufacture, import, distribute or prescribe construction materials, the Digital Product Passport will be mandatory in 2026. We'll tell you what it requires and how to prepare.

Practical guide for planning, promoting and optimizing B2B webinars that generate qualified leads: steps, examples and keys to converting interest into sales.

We'll show you how to adapt your technical and content SEO strategy to AI assistants like ChatGPT with 7 practical and effective tips.

We'll tell you why Umbraco 13 is the most prepared version to face today's digital challenges and what you lose if you continue with previous versions.

Discover how a PIM system centralizes product management and drives the success of your omnichannel business strategy.

Why lead scoring with generative AI and RAG is making a difference at HubSpot.

We'll tell you how to prepare for the Digital Product Passport (DPP) and when it will be mandatory in your industry.

8 professional strategies to improve the open rate in email marketing, reduce the unsubscribe rate and capture B2B leads through inbound marketing.

What is a customer data platform (CDP), what benefits does it bring to an eCommerce and how to apply it to grow with connected data.

Five B2B inbound marketing strategies to stand out in saturated markets, attract qualified leads and generate sustainable growth.

Optimize your website with solid technical SEO: improve your positioning in Google, speed up your site and increase your conversions.

Learn what SXO is and how combining SEO and UX can help you attract traffic and improve conversions on your website.

Learn how to use Smart Bidding in Google Ads to optimize your campaigns, automate decisions, and improve performance with real-time data.

Learn how a heatmap on your website helps you understand user behavior and optimize each click to increase your conversions.

Get to know in detail the digital marketing trends that will mark 2025, from AI to voice search and to influencer marketing.

We'll tell you everything you need to know about the Digital Product Passport (DPP) in 2025: affected sectors, key dates, technical requirements and how to prepare.

Explore the best CMS in 2025 with our comprehensive comparison guide. Compare features, advantages and disadvantages to choose the best option for your company.

PIM and PXM work together to manage and optimize product information. Learn about their differences, how they complement each other, and their impact on the customer experience.

Managing product information is more than a need. Learn about the new modern PIM and its impact on optimizing product management.

Improve your site's performance with these 5 key strategies to optimize loading speed. Reduce waiting times, improve the user experience and increase your search engine rankings.

We address cognitive load, the types that impact UX, and how to optimize a website so that navigation is smooth, intuitive and unimpeded.

Discover how good web design can increase your conversions. Learn to optimize the user experience, avoid common mistakes and apply effective strategies to convert more visitors into customers.

Learn how PIM software helps companies differentiate their products, ensure consistent information across channels, and improve the customer experience.

Discover how a PIM can enhance your digital marketing strategy and increase the visibility of your products.

Explore the importance of the Hreflang tag for international SEO and boost your search engine results.

Understand how Advantage+ Campaigns work to optimize advertising strategies with automation and real-time adjustments, maximizing results.

We'll explain what the crawl budget is, why it's crucial to your SEO strategy, and how you can optimize it to maximize your website's search engine performance.

Learn the keys to optimizing your Google Ads campaigns and improving your conversions.

We teach you the differences between a marketplace and an eCommerce, from the business model to the user experience so you can choose the one that best suits your B2B or B2C digital business.

Learn about the top 5 generative AI marketing trends for 2025 and get ready for the new year.

What are orphan pages, how to detect and correct them to optimize the visibility and authority of your website

We'll tell you how a Customer Data Platform (CDP) can help you organize your data. Learn the differences between classic and composable CDP to choose the ideal solution for your company.

We'll tell you which B2B email marketing trends will dominate the market in 2025 and how to apply them to maximize your results.

We tell you how each department of your company can contribute to improving the conversion rate of your eCommerce with practical and collaborative strategies.

Learn the key differences between local SEO and international SEO, their similarities, and how each strategy can boost your business growth.

Learn about the key role of wireframes in UX/UI: initial sketches that align teams, optimize design and improve the user experience

An effective dashboard is key to making informed decisions in your business. At Novicell, we have identified the 10 most common mistakes when it comes to having a dashboard, along with their solutions to make it reliable and useful.

Builder.io's integration with Magento 2 offers more flexible headless content management, optimized for speed and with full control over visual design, without relying on developers.

Seasonal marketing becomes a key tool for companies seeking to maximize their results throughout the year. This approach seeks to take advantage of specific events and dates, creating campaigns that attract both new and existing customers.

We explain how AI in PPC can help you automate processes, optimize your ads and improve the performance of your campaigns, overcoming the challenges of their implementation.

Composable architecture has transformed the design and management of digital platforms. With AI APIs, organizations create modular, scalable, and customizable solutions.

Changes to a website can turn into a complete web migration: We teach you how to avoid common errors and keep your site optimized.

In eCommerce, intelligent search is vital to capture customer attention. Companies must provide intuitive search experiences that meet the expectations of digital consumers.

Today's marketing goes beyond attracting customers. It's about cultivating lasting relationships with them. In this new paradigm, leads are looking for an authentic connection with brands, not just a product or service.

We'll tell you about the benefits offered by headless ecommerce platforms

How a PIM and a DAM help you to increase the functionality of your CMS

Get the most out of your Black Friday campaign this year by planning ahead

Learn what the robots.txt file is, how to create it, and why it's important for SEO. Learn more here and improve the performance of your website. Read the article!

SaaS vs On-Premise, discover which is the best option for your company, considering factors such as efficiency, scalability and cost.

Learn to connect with Millennials and Gen Z in B2B sales and discover key strategies to adapt to the unique expectations of these generations and remain competitive.

Everything you need to know about the new Core Web Vital metric to keep your website well positioned.

If you have questions about how to design your website, if with an infinite scroll and with traditional pagination, we can help you make the decision by explaining these two approaches that transform web browsing and affect user interaction.

Discover how a PIM system can revolutionize your eCommerce, improving customer experience and customer satisfaction.

Learn how UX/UI designers are transforming the digital experience, from AI to minimalist and inclusive design, promising a design revolution in 2024.

Discover how Umbraco 14 reinvents itself with a renewed user interface and a focus on flexibility, while maintaining its essence as an adaptable and robust CMS.

GA4 is the most important update to Analytics in the last decade, so we explain all the new features it incorporates.

Discover how SEO in voice searches transforms mobile interaction, optimizing your online presence in a constantly evolving digital world.

Discover how PPC campaigns can transform your business by determining the ideal cost-per-click (CPC) and optimizing your digital marketing strategies to maximize the return on your advertising investment.

Discover how Commercetools and BigCommerce can transform your online business. We explain how these two platforms can benefit your e-commerce according to your business objectives.

Does your website suffer from SEO cannibalization? Find out what it is, how to detect it and avoid it to improve your positioning. Optimize your SEO with our tips!

Discover how UX design impacts the effectiveness of your eCommerce, improving customer satisfaction and increasing your sales.

Explore the best WordPress hosting providers in 2024, prioritizing technique and customer service to empower your web project.

Boost your online store with our SEO guide for BigCommerce, designed to increase visibility and attract more customers to your online store.

Discover how Contentful, a pioneer in headless CMS, transforms content management and empowers innovation in digital marketing.

Explore how to create and execute an effective international SEO strategy for your B2B company, optimizing your online presence in global markets.

The artificial intelligence revolution is transforming the landscape of content management and the use of CMS. We explain emerging trends and their impact on the digital world.

BigCommerce vs Magento, the main e-commerce platforms. We help you choose, what is your best option, the one that adapts to your needs and maximizes your online performance in the competitive digital market.

We explain to you what the latest MarTech trends are this year: Marketing techniques and technology solutions that will make your business grow and allow you to be at the forefront.

Explore the transformative impact of email marketing tools on your digital strategy: an effective technique for connecting quickly and personally with your audience. They also help you automate processes.

Elevate the user experience on your site with Algolia: from search bars to filters and personalized suggestions, it makes it easier for your customers to discover and interact.

Boost your digital strategy with solutions based on a composable architecture. Transform your online presence with personalized, flexible, and user-centered approaches.

When creating your website, choosing the right CMS is key. Two of the best-known options are Drupal and WordPress. We explain the advantages and disadvantages of each one.

Explore key tactics to succeed in LinkedIn Ads: from precise objectives to advanced segmentation and metric analysis.

Discover a new level of interaction with your users thanks to Sitecore Engagement Cloud, a powerful suite of SaaS products designed to create impactful experiences.

Understand how a backlink audit can improve your rankings and increase the authority of your website. Start your link analysis today.

We present to you the best PIM tools to enhance the capacity of your eCommerce. Increasing your sales and making the management of your products more efficient.

Learn how to boost organic web traffic with our detailed guide. Learn how to optimize your SEO, take advantage of Google Analytics, improve UX and use social networks to attract and retain visitors to your site.

Explore how predictive AI revolutionizes marketing strategies. Improve the effectiveness of your campaigns, refine segmentation and personalize the customer experience to achieve success.

Maximize your online visibility with our SEO guide for Umbraco: discover essential on-page optimization techniques, technical improvements and the effective use of analytical tools to boost your website.

Discover how Google's performance max campaigns can revolutionize your advertising strategy, optimizing ads in real time and adapting to user trends and behaviors.

Choose between Sitecore and Umbraco for your content management. Explore differences in licensing, scalability, security and customization, optimizing your digital strategy.

Demand generation strategies to align your marketing and sales efforts. Optimize the conversion and efficiency of your digital business through advanced techniques and effective collaboration.

Understand how the use of Google Consent Mode V2 impacts the way your website interacts with the privacy of your users. Learn how to implement it correctly to avoid risks and unwanted sanctions.