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Damstahl is one of the leading distributors of stainless steel and special metals in the Nordic region. Their catalog is extensive and technical, and their product content needs frequent updating and expansion.
The Challenge
When product content is constantly growing and changing, a "hand-built" website becomes a burden: each new page means starting from scratch, and every change threatens consistency.
Damstahl didn't need a huge website, but rather a professional, consistent, and easily scalable foundation to present their product information and digital integrations... and they needed it fast.
Novicell's Solution
A microsite designed for reuse, maintenance, and growth:
- A Webflow microsite with component-based architecture, designed so that content can be reused and scaled without redoing work.
- Design based on reusable components, ensuring visual and structural consistency as pages are added.
- Structured product information with clear CTAs, so that each page guides the visitor to the next step.
- Mobile first, responsive and optimized for every device.
- On-page SEO implemented from the start, not as an afterthought.
- Webflow CMS Structure configured to manage product pages and integration types.
- CMS Launch and Training, so the Damstahl team could manage and expand the microsite independently.
Results
In 4 weeks, Damstahl went from a need to a professional microsite in production, and now their team can scale it themselves without starting from scratch every time.