Global expansion with a website in 6 languages and a distributor finder in 9 weeks

Dol-Sensors is a Danish company that develops sensors and monitoring solutions for agriculture. Its technology is sold through an international network of distributors, and its growth depends on reaching very diverse markets —from Europe to Asia— in their respective languages.

The Challenge

Selling through distributors changes the rules for a website. The site not only has to attract the end customer: it also needs to connect each visitor with the right distributor and do so in their language, even when that language is Japanese, Chinese, or Korean.

Dol-Sensors needed a platform prepared for this complexity and ready to scale globally, without turning the project into an endless endeavor.

Novicell's Solution

A site designed for an international sales model via distributors:

• A Webflow website fully customized, with UX and conversion as core design principles from the outset.
• Mobile-first, responsive on every device.
• Contact forms focused on lead generation, with fields for name, email, phone, country, and message.
• CRM integration so that every lead is captured automatically.
• Integrated newsletter signup to nurture the long-term relationship.
• Interactive distributor locator, so that any visitor can find the nearest distributor seamlessly.
• Foundational technical SEO: meta tags and optimized structure from launch.
• 6 languages, including Japanese, Chinese, and Korean, a technical and editorial challenge that goes far beyond translation: it involves different fonts, reading directions, and cultural nuances.
• CMS video training, a tailored introduction so the Dol-Sensors team could manage their content autonomously from day one.