Technical SEO for B2B Corporate Websites
Ensure Google crawls, indexes and ranks every product page and service in your industrial website
Optimise your B2B website for crawling
Las webs corporativas B2B suelen ser complejas: catálogos extensos, múltiples idiomas, integraciones con PIM o ERP, y arquitecturas que han crecido sin una estrategia SEO clara. El resultado es que muchas páginas de producto o servicio nunca llegan a indexarse, y el contenido que sí se indexa compite consigo mismo.
El SEO técnico resuelve estos problemas de raíz. Auditamos la infraestructura de tu web para asegurar que los buscadores puedan rastrear e interpretar correctamente todo tu contenido, desde las fichas de producto hasta las landing pages de captación de leads.
B2B corporate websites are often complex: extensive catalogues, multiple languages, PIM or ERP integrations, and architectures that have grown without a clear SEO strategy. The result is that many product or service pages never get indexed, and the content that does get indexed competes with itself.
Technical SEO solves these problems at the root. We audit your website infrastructure to ensure that search engines can correctly crawl and interpret all your content — from product sheets to lead capture landing pages.
Technical SEO Services
Technical audit of your corporate website: crawling, indexation and blocker detection
Domain and subdomain strategy for multi-brand or multi-country companies
CMS migrations (WordPress, Sitecore, Umbraco, Webflow…) without losing traffic or leads
Core Web Vitals and loading speed optimisation to improve the buyer experience
Robots.txt and XML sitemap configuration for extensive catalogues and multi-language sites
Structured data (Schema.org) for products, services, FAQs and organisation — visibility in enriched SERPs
Why Technical SEO matters for B2B
In a B2B website, technical content is your main commercial asset. Product sheets, specification guides, solution comparisons, case studies — all of this generates leads if it is properly indexed. But if the technical configuration prevents Google from crawling or correctly interpreting that content, your content marketing investment loses impact.
Our specialists work side by side with your development team to ensure that your website's technical infrastructure enhances — and does not limit — your lead generation strategy.
What is a technical SEO audit
Indexation Audit
We detect orphan pages, duplicate content, keyword cannibalisation and crawl errors that prevent your catalogue from appearing in search results.
Website speed audit
A slow corporate website generates abandonments. We optimise loading times so that technical buyers visiting your site from mobile or from industrial plants have a smooth experience.
Mobile Audit
With Mobile-First indexing, if your website doesn’t work well on mobile, Google penalises your entire domain. We review the complete mobile experience: content, images, forms and UX.
Web architecture and internal linking
We reorganise your website structure so that both users and Google understand the hierarchy of your services, products and supporting content.
Server Log Files Analysis
For complex websites (thousands of URLs, accumulated migrations, multiple subdomains), we analyse server logs to understand exactly how Googlebot interacts with your site.
Web analytics implementation
We configure and verify your analytics stack (GA4, Tag Manager, attribution tools) so that every lead and every conversion is measured correctly.
Our customers
