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SEO
International SEO for B2B Companies
Help your distributors, importers and industrial buyers find you on Google, Yandex or Baidu in their language and in their market
International SEO for B2B
When an industrial company operates in several countries, its website is not just a showcase: it is the first point of contact with technical buyers, distributors and procurement managers. A well-executed international SEO strategy ensures that each market receives relevant content — adapted to its language, search engine and local search intent — so that commercial opportunities reach the sales team, not get lost in translation.
At Novicell we work with B2B companies that export technical products and services. Our multilingual team designs SEO strategies that connect your catalogue with real demand in each country, prioritising the markets with the greatest business potential.
What strategies are used in International SEO
Keyword research by market: how your industrial buyers search in each country
On-page optimisation adapted to each market and B2B purchase intent
Technical and commercial content localisation — not just translation, but adaptation to the local buyer
Geotargeting configuration so each branch or market captures its own leads
Hreflang implementation so Google serves the right version to each buyer
Optimisation for local search engines (Yandex, Baidu, Naver) in markets where Google is not dominant
International Search Engines
If your company exports to Russia, China, South Korea or other markets where Google is not the dominant search engine, you need a specific strategy for each one. Novicell is one of the few B2B digital consultancies in Spain with proven experience in Yandex, Baidu and Naver, not just Google.
Multiple search engines dominate specific countries or regions, and understanding how their algorithms work is critical for international expansion. These include Yandex in Russia and Eastern Europe, Baidu, Shenma and Sogou in China, Naver in South Korea, and many more.
Novicell is one of the few B2B digital consultancies in Spain with demonstrable experience in search engines beyond Google.
A successful international SEO strategy requires understanding the landscape and where your industrial buyers are searching.
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Scenarios where an
International SEO strategy is essential
Your website already has multiple languages, but doesn't convert in every market
Many industrial companies translate their website into several languages but don't optimise metadata by market, don't verify complete indexation, or adapt keywords to local technical vocabulary.
The result: uneven visibility and missed opportunities in high-potential markets. We identify and fix these gaps, prioritising by commercial impact.
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You operate in several countries that share the same language
If your company sells in the UK, USA and Australia (or in Spain, Mexico and Colombia), the content is almost identical but the search intent is not.
We adjust the SEO strategy so that each local version captures leads in its market without cannibalising the others.
You want to position your business in China or restricted markets
Entering the Chinese market requires optimising for Baidu and meeting specific technical requirements (ICP filing, local hosting, etc.).
Our specialists guide you through the entire process so that your industrial offering reaches buyers in the world's largest market.
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Success stories
Our projects
Learn the stories of customers who have trusted our knowledge and experience.
What is International SEO?
International SEO is the set of techniques applied to ensure that search engines correctly identify which countries and languages your commercial offering targets, and show the right version of your website to each potential buyer.
What does an International SEO strategy consist of?
There are certain key aspects to consider if you want to implement an SEO strategy at an international level:
- Analysis of the markets and the target audience.
- Study of competition in each market (benchmarking).
- Study of specific keywords for each market.
- Decide the architecture of your website: domains, subdomains and subdirectories
- Choice of hosting.
- Localize the content to adapt it to the language and country of your target audience.
- Correct implementation of the hreflang attribute.
- Implementation of a geolocalized link building strategy.
What is the hreflang attribute?
The hreflang attribute helps Google understand that we have different URLs with the same content, but localized or segmented for users from different places. In this sense, the hreflang tag indicates the language and sometimes the location (region) of an alternative URL. Properly tagging the URLs of your website helps to geolocate them and position them in the corresponding SERPs.
What is the CDN network and how does it help you with international SEO positioning?
A Content Delivery Network (CDN) is a set of servers distributed around the world that store local copies of each website. This distribution of our website on servers located in different parts of the world makes it easier for users to access it from a server closer to their location. In this way, users will have an optimal loading speed, which has a direct impact on web positioning in Google.
What makes Novicell different as an International SEO agency?
We are a digital consultancy with B2B and industrial DNA. Our team consists of native SEO specialists from different markets, with experience in sectors such as manufacturing, industrial components, machinery, chemicals and logistics. We don't apply generic formulas: we design strategies based on the real commercial potential of each market.