Services in this project
Project team
Other projects of interest
The Challenge
The CertifiedFirst workshop network continues to rely on Novicell for the design and optimization of its digital strategy with the objective of increasing the number of leads via the web.
The Solution
Novicell previously met with CertifiedFirst to learn what their needs were and how we could help them improve collection data.
To achieve the objectives that had been set, we created a series of dynamic landing pages that would appear in Google results according to the searches carried out by the users. At the same time, we dedicate efforts to SEO optimization to improve the positioning of coordinated landing pages together with SEM campaigns. Although we never lost sight of lead conversions, we performed A/B testing in the web registration process to see which pages converted the most.
Novicell collaborates with CertifiedFirst, carrying out continuous analysis and optimizing landing pages.
- SEO efforts: Improving the visibility of Landing Pages thanks to SEO optimization
- Web usability: Improving web usability and user experience
- A/B Test: Development of several versions to find out which one worked best and converted the most
Results
- 300% Increase in leads in 6 months
- 2 Increase in online lead billing (x2)
- 15% Continuous improvement per month thanks to optimization