Digital marketing agency for the industrial B2B sector in Barcelona

Novicell is a digital marketing and web development agency specialising in the industrial and manufacturing B2B sector.

We help international industrial companies with multiple markets and languages digitise their product catalogues, develop B2B eCommerce solutions with complex sales processes, and grow their digital business by combining strategy and technology (CMS platforms such as Shopify, Medusa, Webflow, and WordPress). We specialize in international companies, with a focus on EMEA businesses with a presence in Spain, and we maintain relationships with our clients that span over 7 years.

We are experienced professionals with a long track record, which allows us to get the most out of your marketing campaigns.

Yes, and it is a common scenario. The international headquarters defines the digital strategy, and the Spanish team localises and executes it for each European country. It also works the other way around: the Spain or EMEA team designs the strategy for the markets, and a local provider implements it in each country.

We work from Barcelona in Spanish, English, German, Italian, and French, with external collaborators for Portuguese and Polish. We typically coordinate directly with the client's IT team, which is usually located at the headquarters, managing technical requirements, integrations, and deployments alongside them.

Not exclusively. Most of our clients are companies that sell products or services to other businesses (manufacturers, distributors, installers), but we also handle B2C projects in the tourism and luxury sectors.

B2B and B2C projects require different approaches: B2B involves long decision-making processes, complex catalogues, customer-specific pricing, and multiple stakeholders; B2C involves shorter processes where decisions are made by an individual in minutes, and brand positioning is key.

Novicell offers digital marketing and technology services.

In marketing: B2B lead generation, SEO, AEO, paid campaigns, and CRM.

In technology: web development, B2B eCommerce, and integration of product data ecosystems, such as PIM, DAM, CPQ, and ERP.

Many projects start in one area and end up covering both, because a website without demand doesn't sell, and a campaign driving traffic to a poor website doesn't either.

Novicell is platform-agnostic. We don't sell anyone's license, so our recommendations are based on your specific needs, not our margins.

-For eCommerce, we work with Shopify and Medusa.

-For PIM, the system that centralises product information, we work with Bluestone PIM and Sales Layer.

We also cover CPQ for product and price configuration with Mercura, and DAM for managing images and technical documentation with Bynder.

We choose the technology only after understanding your process - never before.

It starts with a meeting to understand your business, not a proposal. You tell us who you are, what you offer, who your target audience is, and what sets you apart from your competitors.

We also discuss your goals and the challenges you're currently facing. From there, we define objectives, KPIs, and an action plan to achieve them. Once you approve the plan, we get to work.

We are a multidisciplinary team of senior technology and digital marketing specialists, and we charge by the hour. Since our entire team is senior, you don't pay for learning time.

We organise the project using a task management tool that includes you. You can see at any time what is pending, what is in progress, what has been completed, and how much time we have dedicated to each task. We also hold follow-up meetings with you to review progress and goals.

At the start of the project, we define your business goals and translate them into two or three KPIs—not fifteen: qualified leads, online revenue, or whatever applies to your specific case.

Each month, you receive a one-page executive report detailing the results, the distance remaining to reach your goal, what we have done, the focus for the following month, and any risks we identify.

We review it together in a monthly meeting. If the numbers aren't where they should be, we change the strategy, not the report.