Paid B2B Campaigns: How to Get Leads in 2026
Google, Meta and LinkedIn's algorithms don't work the way they did a year ago. The way we optimize lead capture campaigns in B2B is evolving, and strategies that worked before now require a completely different approach. 🎯
What you'll get out of our event
📊 This change has a direct impact on your ROI, how you spend your budget and the quality of the leads you capture.
In this session, Jackeline Gonzales and Magalí Ferrari (PPC specialists) will share what is already working, both in our strategy and in that of our clients, with real examples and practical recommendations.
Why attend
🔄 How algorithms have evolved and why optimizing campaigns isn't enough anymore.
🏗️ From optimizers to architects: how to properly feed algorithms with data so that they work in your favor.
📌 What factors influence on the current performance of your Google Ads, LinkedIn and Meta campaigns.
⚙️ What you can do now to adapt to the new model without losing efficiency.
📈 Real cases and strategies that are yielding results in B2B customers.
A session designed for marketing, demand generation and business teams that want to keep their payment campaigns competitive in 2026.
