International SEO Agency

Get found from anywhere in the world, in Google, Baidu and Yandex

International SEO is a part of SEO that ensures your international audience can find and successfully navigate the most relevant section of your site, may it be the right language or the right country-targeted content. So in the other words, if you have content in 2 or more languages or you are targeting more than one country - you are already dealing with the international SEO scenario and you should be reviewing your geotargeting set up.

What tactics are used in International SEO?

Market-specific keyword research

Market-specific on page optimization

Content localisation

Geotargeting review

Hreflang implementation

Any SEO tasks related to the local search engines other than Google (Yandex, Baidu, Naver etc.) 

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International Search Engines to have in mind 

The Search Engine you should focus your efforts on depends pretty much on the market you are targeting. The vast majority of the internet is dominated by Google, but it does not mean working just with Google should stop you from focusing on the International SEO strategy or tactics.


On the other side of the things, there are multiple Search Engines with the market dominance is specific countries or parts of the world, and it is important to be aware of their presence and understand how their algorithms work. These include Yandex in Russia and Eastern Europe, Baidu, 360 and Sogou, among many, in China, Naver in South Korea and many more.

For a good International SEO strategy you have to know the obstacles and how important they are.

In which scenarios is the International SEO strategy essential?


Your website has content in several languages, organized by local domains (cc-TLDs), a language specific folder structure on one domain, or separate subdomains per language.

This sort of set up is very common, but unfortunately this does not mean it is error-free. Often there are parts of the site that have the translations missing, meta data is not locally optimized and not all the content gets fully indexed in all search engines you should appear in. That’s when an International SEO Agency should step in to identify and fix all those issues. It is essential to set up a strategy and prioritize the work by market, so that the SEO improvements can have tangible impact on your business goals.


The site is targeting various countries which share the same language (like UK and USA or Spain and Mexico).

This is less common than simply targeting by a language, but also has its important part in the International SEO Strategy, as it's very error-prone. Imagine you want to target the local audience from UK, USA and Australia at the same time. You create a unique pricing page to adjust it to the local currencies, but all the rest is essentially duplicate content. How do you make sure the users based in Australia actually do get the correct, localised result in their search? That’s when various SEO tactics can help, but make sure they get implemented by International SEO specialists.


You have already translated your website in Chinese, to be able to tap into the biggest market in the world, but you’re not sure how to work on SEO.

China’s biggest search engine is Baidu (, often called China’s Google. Outside of standard search service, they also have Baidu Maps, Baidu Wikipedia, forums, weather services, a social network and more. Similarly to Google, they offer their own Webmaster Tools called Baidu Zhanzhang and analytics tool called Baidu Tongji, both being offered for free. The main drawback is the fact that the tools are only accessible in Chinese, so if you want to use the wealth of data Baidu offers, you need a specialist with the language skills and the right understanding of the market. Also be aware that even though Baidu is the biggest, it is not the only search engine in China. Sogou (, Haosou 360 ( and Shenma (, owned by Alibaba Group) are some of the other search market players in Mainland China.

Some of the International Search Engines we work with:

Do you have any International SEO questions?

Would you like to have an initial, free, no-strings-attached SEO audit teaser conducted for your website?

Get in touch with our SEO Manager today and find out how to tap into international search success in all your focus markets and languages! 

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