International lead generation with a 9-language, sales-oriented website

KE Fibertec is a leading Danish company in textile ventilation. Its product is technical, its market is international, and its growth depends on reaching engineers and installation managers in many countries simultaneously.

The challenge

KE Fibertec didn't need "a prettier website." It needed a site that worked for the business: one that supported its international expansion, spoke the language of each market, and converted technical traffic into real meetings with the sales team. And it needed it fast, without a project dragging on for half a year.

Novicell's solution

We didn't focus on a list of isolated features, but rather a system designed for sales:

• A Webflow site completely custom-built, with UX, speed, and conversion as design criteria, not as afterthoughts.
• Mobile first, fully responsive on mobile, tablet, and desktop.
• Meeting booking CTAs integrated into key points of the user journey, allowing interested parties to seamlessly move from "reading" to "scheduling."
• CRM Integration to automatically capture every lead, eliminating manual transfers.
• Integrated newsletter signup to nurture relationships with those not yet ready to buy.
• 9 languages with Webflow Localization managed from a single platform instead of maintaining nine separate websites.
• A custom AI agent on the site itself, capable of converting inquiries into qualified leads.
• Foundational technical SEO: meta tags, header hierarchy, and optimized structure from launch.
• Video training for the CMS, a tailored introduction enabling the KE Fibertec team to manage their content autonomously from day one.