International PPC Agency
Develop effective Pay-per-click and International Marketing strategies with Novicell. We generate business, not just traffic. Our mission is to drive your global success.

At Novicell, we advise you on the definition and implementation of a personalised pay-per-click and international marketing strategy through the planning, setup, and optimisation of international advertising campaigns across different languages and platforms to reach your business goals.
We develop comprehensive strategies to help you generate more high-quality leads and provide you with detailed reports on the performance of your campaigns, so you can see the return on your investment.
We have experience working with companies of all sizes and sectors, adapting advertising campaigns to each country, culture, and specific need.
Creating international advertising strategies
For a successful international PPC strategy, it is essential to follow a precise, phased plan: our approach will help you maximise your digital efforts and achieve greater visibility and conversions in your target markets.
We analyse your current performance data
Knowing the starting point of your pay-per-click campaigns is the key to building a successful, low-risk action plan.
We conduct market research
Using our tools, we identify market opportunities and trends to ensure your international investment is profitable.
We compare competitor data
We study the pay-per-click strategies of the competition in each market to identify opportunities and market niches.
We define the budget distribution together
Based on your goals, we will transparently define the budget to be allocated to each campaign.
We optimise your campaigns
We run multilingual campaigns tailored to each market. We have native international advertising experts, which allows us to cover many languages.
Your international advertising agency
Based on your needs, we design international PPC strategies, adapting the type of advertising campaign: remarketing, display, search, and more.
We create international advertising campaigns that allow you to reach new markets, improve your positioning, and increase both your traffic and conversions.
As a digital agency with over 20 years of experience, we understand that every situation is unique, which is why we know how to help you, no matter where you are starting from.
Company that has not gone international
We conduct market research and identify opportunities.
Company that has just gone international
Build awareness! We will analyse your business potential to create ad-hoc campaigns for the market you want to reach.
International company
Boost your visibility and conversions! We help you define and refine your goals to get the most out of your international advertising campaigns.
Key elements of our international advertising strategy
The goal goes beyond advertising campaigns. It is not just about generating traffic either. The goal is to generate business on an international level.
We are an international PPC agency that prioritises your business goals through three key points:
1. We analyse your website traffic in detail.
2. We combine the management of international advertising campaigns with resources in UX/UI, CRO, SEO and Analytics.
3. We unify reports by integrating data from all channels.
Action channels
Google Ads
International search campaigns on Google, but that's not all. We also position your company on Yahoo, Baidu, Bing, and Yandex.
Social Ads
Promote your company in other countries through social media such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, and more.
Amazon Ads
If you have an eCommerce business and want to promote yourself on the world's largest marketplace, we create international campaigns on Amazon.
International and multilingual advertising campaigns
We are an international marketing agency with offices across Europe and specialists from all over the world.
We cover many languages across our offices. We like to define our approach as “glocal.” It’s not just about translation; it’s about understanding the culture. Most translators overlook the cultural nuances that make each country and its search engines so unique. At Novicell, we don’t just translate—we create ad-hoc international advertising campaigns by analysing the target audience of each market in detail.
Our international PPC team is dedicated to ensuring the authenticity of pay-per-click campaigns across different languages. We have native professionals who conduct thorough keyword research and create impactful ad copy in their native languages.
In addition, we provide comprehensive guidance to help you reach your global lead generation and opportunity goals.
Why take your business global
Convert international website visitors into customers
Expand your business and generate revenue in other strategic markets
Increase reach and ROI
A Google Partner international marketing agency
Our international PPC consultants are certified by Google, Meta, LinkedIn Ads, and Amazon Advertising. These certifications guarantee that we meet all the quality standards of the top platforms to run efficient and effective international advertising campaigns.
Our projects
Learn the stories of customers who have trusted our knowledge and experience.
FAQs about our international PPC service
Frequently asked questions about international paid advertising campaigns.
What is international PPC?
International PPC is the process of promoting a business in international markets through search engine advertising. This is done by creating and managing pay-per-click (PPC) campaigns on search engines like Google, Bing, and Yahoo!.
What are the benefits of international advertising?
International advertising can provide a range of benefits for companies looking to expand into new markets. These benefits include:
- Increase brand awareness.
- Drive web traffic Increase sales.
- Generate qualified leads.
- Improve search engine rankings.
How can I choose an international marketing and advertising agency?
When choosing an international marketing and advertising agency, there are a number of factors to consider, such as:
- The agency's experience in international markets.
- Knowledge of the search engines used in the target markets.
- The tools and resources offered by the agency.
- The team of professionals that make up the agency.
- The price of the services.
How much do international PPC services cost?
The cost of international PPC varies depending on a number of factors, such as:
- The number of target markets.
- The search volume in each market.
- The chosen keywords.
- The campaign budget.
What do I need to get started with international advertising campaigns?
To start creating international advertising campaigns, you need the following:
- A search engine account (Google, Bing, or Yahoo!).
- An advertising account (Google Ads, Bing Ads, or Yahoo! Advertising).
- Campaign budget.
- A team of professionals to manage the campaigns.
If you are looking to expand your business into new markets, international SEM services can be a great option for you.
An international marketing and advertising agency can help you increase brand awareness, drive web traffic, boost sales, generate leads, and improve your search engine rankings.


.avif)