Web Analytics

Turn your data into value

Use Web Analytics

Do you know which are the most visited pages on your website? How do users behave when browsing your website? Why do your campaigns fail? Web analytics is essential in any digital strategy. If you don't measure, analyze and quantify, you won't know what actions to improve in order to achieve your objectives. 


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How do we do it?

Analyzing your website's global traffic


Creating goals according to your business goals


Tagging campaigns for later analysis


Creating dashboards to facilitate reporting


How web analytics can help you?


  • Identifying points for improvement
  • Identifying value insights
  • Identifying new goals
  • Making better decisions

Analytics experts


  • Experts in digital measurement
  • Specialists in Google Analytics and Tag Manager
  • Integration of advanced analytics
  • Periodic reports of results
  • Experts in turning data into strategic knowledge

Dashboards marketing


We help you create a visual representation of your data and results through Dashboards Marketing. This dashboard will allow you to visualize how our marketing efforts are working, among other things, like Google Analytics tracking data.

At Novicell we offer online dashboard implementation services, helping you to harness their potential and transform your analytics into valuable insights so you can generate business.

Dashboard Data Studio

The dashboards in Google Data Studio allow us to group all the data in one place so that the people in charge of each department, especially Marketing, can see the data they need instantly. This tool helps us to analyse the data in a more visual and quicker way.

Dashboard Power BI

Power BI dashboards allow us to visualize data on dashboards and share information with the entire company. From now on, thanks to this tool we will visualize, analyze and share information in an easier and much faster way.

Switch to Google Analytics 4!

If you measure your website data with Google Analytics or analyze your app using Firebase, you may have noticed Google insisting that you test its new tool, Google Analytics 4. At the moment, both old and new versions coexist, but you must get used to GA4 as soon as possible, as it will be better adapted to your current analytical needs and will deliver great advantages through artificial intelligence.

What is new in GA4:

  • Web and mobile app traffic usage data into one property in one interface
  • Event-based behavior tracking
  • Predefined events and metrics
  • Custom reports and conversion funnels
  • Less reliance on cookie-based tracking
  • AI-powered insights and predictions
  • Free connection with BigQuery

The transition to a new analytical method can be tricky and time-consuming. At Novicell we can help you set up, customize, and optimize your GA4 property so you can harness the best results.

Do you need help analyzing your site?

Contact me to grow your business through your website.

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Some of our clients