Mercura CPQ is the specialized solution for distributors and manufacturers who need to manage complex product configurations, dynamic pricing and automatic proposals.
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Founded in 2010 · 150+ employees · Copenhagen, Denmark + multiple offices
Mercura is a specialized Configure-Price-Quote (CPQ) solution that allows distributors and manufacturers to automate the sales process for complex configurable products. Its proposal is to be the “specialized CPQ” for B2B companies with configurations and dynamic pricing.
Dominance in Nordic and European distributors and manufacturers reflects reputation in companies with sophisticated configuration requirements.
🧭 Roadmap oriented to: AI improvements for configuration recommendations, better sales analytics, expansion of ecommerce integrations, and mobile app capabilities.
Mercura CPQ fits distributors, manufacturers and B2B companies that sell configurable products with dynamic pricing and sophisticated business rules.
Industrial equipment distributors: Companies selling configurable systems with multiple options and pricing rules.
Manufacturers with complex products: Manufacturers with sophisticated product configurations needing sales tools.
B2B companies with variable pricing: Businesses where price is not fixed but based on multiple factors.
Distributors with multiple plants/partners: Complex organizations where business rules vary by plant/region.
💼 Primary business impact: Reduction of the sales cycle. Accuracy in proposals. Compliance with pricing rules. Sales enablement.
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It is designed for complex distributors and manufacturers who need to manage dynamic product configurations, complex pricing rules and automated sales proposals.
Define configuration logic: what options apply depending on selections, restrictions, validations. Support for extremely complex product configurations.
Pricing changes based on configuration, volume, customer, channel. Sophisticated business rules without custom code.
From configuration to proposal in seconds. Professional documents with custom branding, terms, legal.
Bidirectional synchronization with common ERP systems. Prices, stock, components that are always up to date.
Mercura CPQ is the option for companies that need a specialized CPQ solution integrated with their existing ERPs and sales systems.
ERP: SAP, Microsoft Dynamics, Navision via APIs
CRM: Salesforce, Microsoft Dynamics
eCommerce: Custom integrations
Proposals: DocuSign, e-signature providers
⭐ What they value most: Sales teams appreciate speed in generating proposals. Distributors value pricing accuracy. Users celebrate ease of use vs. competitors. Partners value support.
💡 Considerations to consider: Setup requires clear elicitation of business rules. Rule changes require configuration (not self-service). Best for companies with established rules. Requires a change in the sales process.
At Novicell, we accompany distributors and manufacturers to implement Mercura, from elicitation of business rules to complex ERP integrations and user training.
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