CPQ (Configure, Price, Quote) platform for industrial manufacturers and distributors that need to automate the configuration of complex products, pricing calculation with business rules, and technical quote generation — eliminating manual errors and reducing the sales cycle.
.avif)
Founded in 2010 · 150+ employees · Copenhagen, Denmark + multiple offices
Mercura is a specialized Configure-Price-Quote (CPQ) solution that allows distributors and manufacturers to automate the sales process for complex configurable products. Its proposal is to be the “specialized CPQ” for B2B companies with configurations and dynamic pricing.
Dominance in Nordic and European distributors and manufacturers reflects reputation in companies with sophisticated configuration requirements.
🧭 Roadmap oriented to: AI improvements for configuration recommendations, better sales analytics, expansion of ecommerce integrations, and mobile app capabilities.
Mercura CPQ fits sales directors who waste time manually calculating budgets with spreadsheets. Field sales teams that need to generate technical quotes from mobile or tablet. Manufacturers with configurable products (variants, options, compatibility rules) that cannot afford errors in pricing or technical specifications.
.avif)
Mercura CPQ includes visual product configuration (the buyer or sales rep sees the product while configuring it), complex pricing rules (volume discounts, customer-specific, channel-based, minimum margins), automatic generation of technical documents (PDF quotes with drawings, specifications, and terms), and approval workflows for quotes exceeding certain thresholds.
It integrates with industrial ERPs (Microsoft Dynamics, SAP), CRMs (Salesforce, HubSpot), eCommerce platforms, and digital signature tools to close the complete cycle: configure → quote → approve → sign, without leaving the sales workflow.
⭐ What they value most: Mercura CPQ is valued by industrial manufacturers who have gone from processing quotes in days to generating them in minutes, with guaranteed accuracy in pricing and specifications. Sales teams highlight the autonomy to generate quotes from the field without relying on back-office, and finance directors value the elimination of pricing errors that previously directly impacted margins.
💡 Considerations to keep in mind: Requires precise definition of product and pricing rules during implementation. Certified partner recommended for complex configurations.
At Novicell, we are Mercura CPQ partners and help industrial manufacturers and distributors automate the entire quoting cycle: from visual product configuration to technical document generation and digital signing, integrated with ERP and CRM. We eliminate spreadsheets from the sales process.