Technological partner

Builder.io CMS

Visual headless CMS for B2B marketing teams that need to publish landing pages, campaign pages, and product launches without waiting for the development team.

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Founded in 2018 · 150+ employees · San Francisco, CA + offices

What is Builder.io

Builder.io is a Visual-API-first CMS platform that allows editors and developers to collaborate without friction. Its proposal is to be the “visual CMS for tech teams” where technical control and editorial ease naturally coexist.

Rapid growth in startups and tech agencies reflects demand for tools that respect both DX and UX.

🧭 Roadmap oriented to: Improvements in AI-powered content generation, better asset management, expansion of integrations, and better performance tooling.

The visual headless CMS for B2B marketing teams that publish campaigns without relying on development

Builder.io fits B2B marketing teams that frequently launch campaigns (events, trade shows, webinars, product launches) and need autonomy to create and publish landing pages without relying on development.

Ideal for industrial companies that want publishing speed without sacrificing integration with their composable stack.

What does it mean to work with Builder.io

  • Coste: Freemium + SaaS model. Free tier for development. Paid plans starting at $99-500+/month depending on the scale.
  • Contracting: Flexible monthly SaaS. Scalable plans.
  • Prior evaluation: Generous free tier. Clear documentation. Active community.
  • Deployment: Quick Setup (days). Fast integrations for common stacks.
  • Support: Community support. Premium support and paid plans.
  • Resources: Clear documentation, SDKs in multiple languages, examples, templates.
  • Partners: Growing partner network, especially in tech agencies.

    • Key capabilities of Builder.io CMS

    It is designed for teams that need visual CMS but without losing technical flexibility, allowing content editors and developers to work without friction.

    Visual page building with API-first backend

    Intuitive visual editor, but all based on APIs and JavaScript. Editors create pages, developers control logic. Best of both worlds.

    Embedded React components

    Builder allows you to publish React components as reusable blocks. Developers define limits, editors create within those limits.

    Codeless customization (headless studio)

    Headless Studio allows you to create custom UIs on Builder data without coding. Perfectly suited for custom apps.

    Performance and native SEO

    Automatic optimization, static generation, edge caching. Effortless enterprise performance.

    Integrations and technical flexibility

    Builder.io is the option for teams that need visual CMS with complete APIs and deep technical customization capabilities.

    Frontend: Next.js, Nuxt, React, Vue (any framework)

    eCommerce: Shopify, Saleor, custom

    Analytics: Any tool via APIs

    Custom: Complete REST APIs, webhooks, custom SDKs

    What people say about Builder.io

    ⭐ What they value most: Developers appreciate clean APIs and flexibility. Editors love visual builder. Agencies value balance between UX and DX. Teams celebrate frictionless collaboration.

    💡 Considerations to consider: Smaller community than established platforms. Asset management is basic. Best for React/Next.js stacks. Learning curve for advanced customizations.

    Novicell & Builder.io

    Implementation partners

    At Novicell, we help B2B marketing teams implement Builder.io to gain autonomy in creating campaign landing pages, events, and product launches without relying on development tickets.

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