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SMC faced the challenge of improve its organic positioning in different European markets: Italy, France, United Kingdom, Germany, Hungary, Austria, Poland, Sweden, Denmark, Finland, Norway, Latvia, Lithuania and Estonia. To do this, they needed an international SEO agency with the experience and capacity to manage a complex, multi-market strategy.
The initial objective was increase the visibility of your website in several countries. However, during the process, new challenges emerged, such as the need to capture high-quality leads and optimize the conversion rate of visitors to new customers.
Solution
We design a comprehensive strategy to address the challenges of SMC. Our team of specialists in Technical SEO and International On-page SEO, they worked in several stages:
Technical SEO analysis and correction:
- We carry out an exhaustive analysis of the SMC website to identify and correct technical SEO errors.
- We improved indexing and the overall functioning of the website, ensuring that search engines could efficiently crawl and index content.
On-page SEO optimization:
- We established a monthly optimization plan for On-page SEO, adapted to the sales needs of each of the markets.
- We focus on optimizing metadata and web content to improve the organic positioning of the most key pages in each country.
Conversion Optimization (UX/UI/CRO):
- We bring in analytics and usability (UI) specialists to improve the user experience and increase the conversion rate (CRO).
- We restructured the key pages so that the user could find what they were looking for and the customer to get the expected lead.
Throughout the process, we maintained a constant communication with the SMC team, ensuring that our strategies align with their business objectives and adapting to the changing needs of the market.
Results
Thanks to the work done by our team of SEO specialists, SMC achieved significant results:
- 20% improvement in the average position of keywords compared to the previous year, outperforming many competitors in the sector.
- 55% increase in the number of organic clicks, which reflects greater visibility and traffic attraction to the web.
- +1,300 keywords within Google's top 3 positions, indicating a notable increase in the authority and relevance of the website.
In addition to these quantitative achievements, SMC also improved the quality of the leads generated and the conversion rate, which directly contributed to increasing sales and satisfying customers.
This success story illustrates how a well-planned and executed SEO strategy can transform a company's digital presence, positioning it as a leader in its sector and facilitating its growth in the global market.