Panel: Ecommerce B2B Global trends
Ana Laura Fleba, Digital Commerce & Marketing Hub Director at Unilever Spain, shares her view on why eCommerce should be a priority in the B2B channel. She covers the current state of the market and its main challenges and opportunities, drawing on her extensive experience leading digital initiatives in complex, multinational environments.
What you'll get out of our event
- Keys to driving B2B eCommerce within large organizations.
- Best practices and common mistakes to avoid in digital transformation.
- Real cases from the consumer goods sector.
- Inspiration to adapt your digital strategy to new buying habits.
Why attend
Because you'll learn from one of the leading B2B eCommerce experts, both in Spain and internationally. Ana will share real, practical and proven insights that will help you anticipate key trends and make your business more competitive online.
To highlight the growing importance of eCommerce in B2B and show how a well-defined strategy can have a positive impact on sales, efficiency and customer relationships.
