ChatGPT Ads has arrived in Spain: add a new touchpoint to your paid media strategy. At Novicell, we design, manage and measure advertising campaigns on ChatGPT.
We evaluate whether the ChatGPT channel is a good fit for your product and define the initial test: objectives, budget, and key metrics.
We help you set up your Ads Manager account and configure campaign conversion events.
We turn your keywords into context hints: descriptions of search intent that ensure your ad appears at the right moment.
We launch campaigns on ChatGPT, monitor their progress daily, and adjust bids, hints, and creatives based on data to optimise lead acquisition.
We provide a report detailing how much you invested, the types of leads that came in, and which ones converted into opportunities. No vanity metrics.
We analyse whether ChatGPT, Perplexity, and Gemini are citing you today.
"Ranking a business is a matter of consistency. Before touching the website, you have to understand the business: what you sell, to whom, and what words the market uses to search for you. Our SEO strategies are focused on that, not on chasing a list of keywords."
What B2B companies ask us before launching their first advert on ChatGPT.
ChatGPT Ads are OpenAI’s advertising system: sponsored adverts that are seamlessly integrated into the conversation based on the context of the dialogue, enabling brands to connect with users whilst they are interacting with ChatGPT.
Yes. OpenAI has launched its self-service Ads Manager platform in Spain (in beta): your company can create an account and run campaigns directly. Access is no longer the challenge; planning and measuring them effectively is. We’ll discuss that with you during the session.
OpenAI’s Ads Manager sets a minimum budget of €15 per day per campaign. From there, you set the budget according to your objectives and strategy.
These are descriptions, written in natural language, of the conversations in which you want to feature: the situation, the user’s need or the decision they are making – not a keyword. For example: ‘industrial company looking for a supplier of valves for export’, rather than ‘industrial valves’. We develop these by understanding your customers and their purchasing journey, drawing on what you already know about your demand and your real-life case studies.
We set up the conversion events and the flow from the source to the CRM before going live. Each form has its own source. We won’t go live without that.
Google Ads displays adverts based on a search for a specific product, whilst ChatGPT Ads offers recommendations within the conversation with the user. In short, Google responds to what you’re looking for, and ChatGPT responds to how you need it.
No, adverts on ChatGPT only appear on accounts on the free plans (Free and Go). Paid and institutional subscriptions (Plus, Pro, Business, Enterprise and Edu) offer a completely advert-free experience.
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