SEO Agency in Barcelona for B2B companies

We improve your website's ranking with custom SEO, GEO, and AEO strategies. We have increased organic traffic by 20% and leads by 110% in one year.

Request an audit of your visibilityRequest an audit of your organic visibility
Pide una sesión de 30 minutos

Cuéntanos qué vendes y a quién

En 30 minutos te decimos si ChatGPT Ads tiene sentido para tu empresa y qué necesitas para activarlo.

‍Qué pasa después de enviar el formulario:
‍1. Te escribimos en menos de 24 horas laborables.
2. Revisamos tu web y tu catálogo antes de la llamada.
3. Sales de la sesión con una recomendación clara: test sí, test no, o preparar la base primero.
Dos personas sonrientes sentadas en una mesa de madera en una oficina moderna con estanterías y plantas al fondo.
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Qué ha cambiado: ChatGPT ya muestra anuncios

  • Un punto de contacto nuevo: tus compradores preguntan a ChatGPT qué proveedor elegir antes de abrir tu web. Ahora puedes aparecer en esa conversación.
  • Abierto a empresas españolas: OpenAI activa campañas en España a través de su equipo de Ads y de agencias colaboradoras. El acceso self-service llegará más adelante.
  • Intención, no keywords: el anuncio se muestra por el contexto de la conversación, no por una palabra clave. Cambia cómo se planifica y cómo se mide.
  • Medición desde el día uno: sin eventos de conversión bien configurados no sabrás qué lead vino de ChatGPT. Lo montamos antes de lanzar.

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Qué incluye

Qué hacemos en una campaña de ChatGPT Ads

Encaje y primer test

Valoramos si el canal encaja con tu producto y definimos el primer test: objetivo, presupuesto y qué medir.

Cuenta, tracking y conversiones

Configuramos la cuenta, los eventos de conversión y la conexión con tu CRM para atribuir cada lead.

Context hints y anuncios

Traducimos tus keywords en context hints, las intenciones que activan el anuncio. Redactamos los anuncios en tu voz.

‍Lanzamiento y optimización

Lanzamos, seguimos a diario y ajustamos pujas, hints y creatividades según el dato.

Reporting hasta el lead

Un panel que enlaza inversión, clics, formularios y oportunidades en CRM. Sin informes de vanidad.

Visibilidad de marca en IA

Medimos si ChatGPT, Perplexity y Gemini te citan hoy y con qué prompts. Si no, preparamos tu web y tu catálogo para que lo hagan.

Your SEO project, step by step

01

Diagnosis and priorities

We audit the technical aspects, content, and competition for the searches that matter to you. We cross-reference what your buyers are looking for with what your website can currently provide. Keywords aren't chosen by volume; they are chosen based on who is searching and at what stage of the buying process they are in.
Deliverable: audit with errors prioritized by impact and a search map based on buyer personas.
02

Technical fixes and architecture

We fix crawling, indexing, speed, and duplicate issues, organizing your site by topic rather than organizational chart. We work with your IT team on your existing CMS, without requiring a migration.
Deliverable: crawlable and indexed website with redirects, hreflang, and structured data implemented.
03

Content, measurement, and continuous improvement

We write and optimize pages that answer every search query and track which ones generate leads. Each month, we review rankings, clicks, and leads, adjusting the plan based on the data.
Deliverable: monthly optimization plan and a dashboard linking rankings, traffic, and leads.
Quién está detrás

Novicell en números

Agencia de marketing y tecnología para el sector B2B industrial. Oficinas en Barcelona, Aarhus, Copenhague y Londres.

‍+5 años

de relación media con nuestros clientes

‍60%

de nuestros proyectos son de empresas industriales B2B

‍+30

especialistas en tecnología y marketing

Generation of more than 2,000 B2B and B2C leads with a personalized digital strategy in 5 countries
Caso real
Renolit Alkorplan

Generation of more than 2,000 B2B and B2C leads with a personalized digital strategy in 5 countries

Results

  • More than 2,000 leads generated in 10 months, with an average cost of 40 €/lead.
  • 100% business growth compared to the previous year at the global level.
  • Creating a custom dashboard for monitoring results in real time.
  • Significant improvement in the conversion rate of the landing pages and the website in all countries.
Ver caso completo
Magalí Ferrari, PPC Lead
Javiera Lillo Palominos
SEO Team Lead

Before asking for keywords, define who you are talking to

"Ranking a business is a matter of consistency. Before touching the website, you have to understand the business: what you sell, to whom, and what words the market uses to search for you. Our SEO strategies are focused on that, not on chasing a list of keywords."

Jackeline Gonzales, PPC specialist
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Alberto Cañas, director de marketing
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Raquel Blanco, PPC specialist
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Talk to our team

SEO FAQs

Frequently asked questions about our SEO services for B2B companies.

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What is SEO and what is it for?
SEO stands for Search Engine Optimization.A good SEO strategy ensures your website appears when a potential customer searches for what you offer, attracts qualified traffic consistently without relying on ad spend, and strengthens brand credibility.SEO is especially important for industrial companies: buyers research for months before making contact, and appearing in the top results makes the difference between being considered or being left out of the decision-making process.
What does an SEO agency do?
An SEO agency works to ensure its clients' websites improve their organic visibility and attract relevant traffic.This includes technical auditing, keyword research, on-page optimization, content architecture, internal linking, speed and indexing improvements, and continuous results tracking.The ultimate goal is not just to rank: it is to generate qualified leads and real business opportunities.
What sets Novicell apart from other SEO agencies in Barcelona?
We work with B2B, industrial, and eCommerce companies, and we understand the particularities of each: long buying cycles with decision-making committees, extensive catalogs with thousands of references, or internationalization needs.We have a team of native SEO specialists with experience in various markets and search engines beyond Google, and we work integrated with marketing, product, and sales so that SEO connects with CRM, PIM, and analytics.
What can I do to improve my website's SEO?
The most effective approach is to produce useful, technical, and unique content that answers your audience's real questions.From there: use the right keywords for each stage of the journey, take care of on-page SEO (titles, metas, headings, internal linking), ensure good technical website health, and maintain a clear architecture.At Novicell, we help you prioritize the web positioning actions that will have the most impact in your specific case.
How much does SEO positioning service cost?
The costs of SEO services vary depending on the needs of your web project. At Novicell, we strive to offer you a service package tailored entirely to you. We value both the real needs and aspirations of your project, as well as the hours dedicated by our SEO specialists.