Alejandra Pedraza

Originally from Colombia living in Barcelona, it is in this city that she has consolidated her career in marketing and sales, working both in agencies and in various industries. He is currently part of the Novicell team as a Growth Marketer, a role that combines strategy, analysis and creativity to drive business growth.

Passionate about understanding the why behind each user behavior, her approach has focused primarily on B2B digital strategies, although she is increasingly excited about the challenges of the B2C world. In her daily life, she dominates tools such as HubSpot, Google Analytics, Meta, LinkedIn, and management platforms such as Asana and Clay, always with an eye on conversion, automation and process optimization.

In addition to collaborating with multidisciplinary teams, she is currently pursuing a master's degree in Marketing and Sales Management, convinced that continuous learning is key to innovating in such a changing environment.

In her free time, she connects with what inspires her most: music, travel, art and animals. If you're not analyzing metrics or adjusting campaigns, you're probably planning your next getaway or filling out a puzzle.