Optimization of the subscription funnel through conversion-oriented UX/UI design

Planeta DeAgostini is an international company specialized in collectibles under a subscription model that is part of Grupo Planeta and operates in multiple markets.

The challenge

The client had a solid and structured digital team, but without design profiles integrated into their daily operations. This created a limitation: business and customer service initiatives could not quickly materialize into functional visual solutions.

The main objective was optimize the subscription funnel using conversion-oriented design (CRO).

Therefore, they needed a UX/UI partner capable of integrating into their daily operations and working at the same speed as their internal teams.

The Novicell Solution

We define a continuous collaboration model focused on conversion-oriented design and aligned with business, content and technology.

Work methodology

Strategic Debrief

• Analysis of the customer's briefs to detect the real problem.
• Ideation of solutions from scratch or evolution of existing proposals.
• Validation of functional viability before final design.

Mobile-first design

• Absolute priority to the mobile experience.
• Optimization of the subscription funnel in the main traffic channel.
• Visual clarity aimed at decision-making.

Feedback and continuous iteration

• Using Figma as a shared work environment.
• Active customer participation in each iteration.
• Quick adjustments based on business objectives.

Alignment with development

• Coordinated work with IT teams.
• Design of implementable components.
• Reduced friction between design and code.