UX/UI

Optimization of the subscription funnel through conversion-oriented UX/UI design

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Planeta DeAgostini is an international company specialized in collectibles under a subscription model that is part of Grupo Planeta and operates in multiple markets.

The challenge

The client had a solid and structured digital team, but without design profiles integrated into their daily operations. This created a limitation: business and customer service initiatives could not quickly materialize into functional visual solutions.

The main objective was optimize the subscription funnel using conversion-oriented design (CRO).

Therefore, they needed a UX/UI partner capable of integrating into their daily operations and working at the same speed as their internal teams.

The Novicell Solution

We define a continuous collaboration model focused on conversion-oriented design and aligned with business, content and technology.

Work methodology

Strategic Debrief

  • Analysis of the customer's briefs to detect the real problem.
  • Ideation of solutions from scratch or evolution of existing proposals.
  • Validation of functional viability before final design.

Mobile-first design

  • Absolute priority to the mobile experience.
  • Optimization of the subscription funnel in the main traffic channel.
  • Visual clarity aimed at decision-making.

Feedback and continuous iteration

  • Using Figma as a shared work environment.
  • Active customer participation in each iteration.
  • Quick adjustments based on business objectives.

Alignment with development

  • Coordinated work with IT teams.
  • Design of implementable components.
  • Reduced friction between design and code.

Results

The work made it possible to improve the operational efficiency of the digital equipment and prepare the environment for continuous conversion optimizations.

  • Optimization of more than 10 interface components.
  • Creation of 5 new interactive components.
  • Improvement in internal operations.

The continuous collaboration made it possible to materialize business needs in applicable visual solutions, facilitating the constant evolution of the digital product without operational friction.