Technological partner

Bluestone PIM

Bluestone PIM is the first MACH certified PIM platform, designed for companies that need to manage and distribute product information flexibly across multiple channels and markets from an API-first architecture in the cloud.

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Founded in 2015 · 115 employees

What is Bluestone PIM

Bluestone PIM is a SaaS PIM solution based on MACH architecture that allows you to manage, enrich and distribute product information to multiple sales channels from a central repository in the cloud. Its API-first design makes it easy to integrate with eCommerce, ERP, DAM and marketplaces systems without custom developments.

🧭 Roadmap aimed at expanding the App Marketplace, improving collaboration for data enrichment and expanding native integrations with eCommerce platforms.

The PIM MACH for companies that need maximum technical flexibility in the management and distribution of the product catalog

Bluestone PIM fits organizations with technical teams that want to work with a modern, standards-based, composable PIM, freely integrating it into their digital stack without being tied to a proprietary architecture. It is especially suitable when multichannel distribution in multiple countries and languages is a central requirement.

-Companies with composable architecture or MACH

-Retailers with extensive catalogs and international distribution

-Companies migrating from PIM legacy

-Technology agencies and partners

💼 Main business impact: It scales multichannel distribution without replatforming, reduces the complexity of integration with the existing stack, accelerates marketing and improves the consistency of product data across all channels.

What it means to work with Bluestone PIM

  • Cost: Personalized price depending on the volume of products, users and modules contracted. SaaS model with annual subscription.
  • Recruitment: SaaS license adapted to the scope of the project. Through certified partners such as Novicell or directly with Bluestone PIM.
  • Prior evaluation: Personalized demo aimed at the catalog, channels and integration requirements with your stack.
  • Deployment: Data model, attributes, channels and integration with existing systems. The MACH architecture makes the entire process easier.
  • Support: Technician included with documentation.
  • Resources: Technical documentation, integration guides, partner community and Application Marketplace.
  • Partners: Global network with a presence in Europe, North America and Asia. Novicell is a Premium Partner in Spain and Latin America.

    • Key Bluestone PIM Capabilities

    It is designed for organizations that need maximum technical flexibility in managing the product catalog, without sacrificing ease of use for editorial teams.

    MACH and API-first architecture

    The first PIM platform to obtain MACH Alliance certification. Its architecture based on microservices and API-first allows it to be integrated with any system in the digital stack —eCommerce, ERP, DAM, marketplaces— without technical restrictions and with total freedom to choose complementary tools.

    Native multichannel and multilanguage management

    It allows you to manage the product catalog in multiple languages and distribute it simultaneously to different sales channels with specific formats and attributes per channel, maintaining a single central repository as a source of truth for the entire organization.

    Application Marketplace and Extensibility

    A growing ecosystem of applications that extend the native capabilities of PIM — DAM, eCommerce connectors, collaboration tools, syndication — allowing the platform to be adapted to specific business needs without developing proprietary solutions.

    Integrations and technical flexibility

    Bluestone PIM is the option for organizations that need a PIM that natively fits into composable or MACH architectures, with a clean and well-documented REST API that allows connecting to any system in the digital stack without technical restrictions.

    eCommerce: Shopify, BigCommerce, Magento/Adobe Commerce, WooCommerce

    ERP: SAP, Microsoft Dynamics, Navision

    GIVE ME: integration via API

    Marketplaces: Amazon, via Marketplace connectors

    Cloud platforms: AWS (verified technology partner)

    Frontend frameworks: any technology via REST API

    What people say about Bluestone PIM

    ⭐ What they value most: The technical teams highlight the cleanliness of the API, the ease of integration with modern stacks and the MACH architecture for composable projects. Editorial teams appreciate the clear interface for importing and exporting data, and the management of catalogs with multiple variants.

    💡 Considerations to consider: As a platform with a technical profile, projects require the support of a certified partner during implementation to take full advantage of the MACH architecture and the available integrations.

    Novicell & Bluestone PIM

    We are Premium Partner

    At Novicell, as Bluestone PIM technology partners, we help you assess your needs and implement a customized solution that maximizes the value of your product data management.

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    What's a Rich Text element?

    The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

    What's a Rich Text element?

    The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.