Technological partner

Bluestone PIM

MACH-native PIM for B2B manufacturers and distributors. Modern catalog management with no vendor lock-in, multi-language support and automated distribution.

consulta con nuestros especialistas
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Founded in 2015 · 115 employees

What is Bluestone PIM

Bluestone PIM is a SaaS PIM solution based on MACH architecture that allows you to manage, enrich and distribute product information to multiple sales channels from a central repository in the cloud. Its API-first design makes it easy to integrate with eCommerce, ERP, DAM and marketplaces systems without custom developments.

🧭 Roadmap aimed at expanding the App Marketplace, improving collaboration for data enrichment and expanding native integrations with eCommerce platforms.

MACH PIM for B2B manufacturers and distributors exporting to multiple markets

Bluestone PIM fits industrial manufacturers exporting to multiple markets that need technical sheets localized by channel and language, with collaborative data enrichment across marketing, product, and engineering teams.

Ideal for mid-market and enterprise B2B companies that want a cloud-native PIM with MACH architecture without the rigidity of legacy solutions.

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What it means to work with Bluestone PIM

  • Cost: Personalized price depending on the volume of products, users and modules contracted. SaaS model with annual subscription.
  • Recruitment: SaaS license adapted to the scope of the project. Through certified partners such as Novicell or directly with Bluestone PIM.
  • Prior evaluation: Personalized demo aimed at the catalog, channels and integration requirements with your stack.
  • Deployment: Data model, attributes, channels and integration with existing systems. The MACH architecture makes the entire process easier.
  • Support: Technician included with documentation.
  • Resources: Technical documentation, integration guides, partner community and Application Marketplace.
  • Partners: Global network with a presence in Europe, North America and Asia. Novicell is a Premium Partner in Spain and Latin America.

    • Key Bluestone PIM Capabilities

    It is designed for organizations that need maximum technical flexibility in managing the product catalog, without sacrificing ease of use for editorial teams.

    MACH and API-first architecture

    The first PIM platform to obtain MACH Alliance certification. Its architecture based on microservices and API-first allows it to be integrated with any system in the digital stack —eCommerce, ERP, DAM, marketplaces— without technical restrictions and with total freedom to choose complementary tools.

    Native multichannel and multilanguage management

    It allows you to manage the product catalog in multiple languages and distribute it simultaneously to different sales channels with specific formats and attributes per channel, maintaining a single central repository as a source of truth for the entire organization.

    Application Marketplace and Extensibility

    A growing ecosystem of applications that extend the native capabilities of PIM — DAM, eCommerce connectors, collaboration tools, syndication — allowing the platform to be adapted to specific business needs without developing proprietary solutions.

    Integrations and technical flexibility

    Bluestone PIM is the option for organizations that need a PIM that natively fits into composable or MACH architectures, with a clean and well-documented REST API that allows connecting to any system in the digital stack without technical restrictions.

    eCommerce: Shopify, BigCommerce, Magento/Adobe Commerce, WooCommerce

    ERP: SAP, Microsoft Dynamics, Navision

    DAM: integration via API

    Marketplaces: Amazon, via Marketplace connectors

    Cloud platforms: AWS (verified technology partner)

    Frontend frameworks: any technology via REST API

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    What people say about Bluestone PIM

    ⭐ What they value most: Bluestone PIM is valued by B2B manufacturers and distributors who need an agile PIM with fast adoption by non-technical teams and the ability to scale without the costs or complexity of legacy platforms. Its MACH architecture enables frictionless integration into composable stacks.

    💡 Considerations to keep in mind: A growing platform with an expanding integration ecosystem. Ideal for companies that value agility and modernity over ecosystem maturity.

    Novicell & Bluestone PIM

    We are Premium Partner

    At Novicell, we are a Premium Partner of Bluestone PIM. We help B2B manufacturers and distributors implement a modern, cloud-native, MACH PIM connected with ERP, eCommerce, and distribution channels — focused on time-to-market, multi-language localization, and product team autonomy.

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